Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- France leads by value, Germany by volume
- Economic recession hits market value
- Local cheese-making traditions shape consumer demand
- Additive- and preservative-free products in focus of product innovation
- Convenient packaging
- Snacking it
European Market Size and Forecast
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- Key points
- By value
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- Figure 1: Cheese: Value in local currency, 2004-14
- By volume
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- Figure 2: Cheese, by volume, 2004-14
- Spend per capita
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- Figure 3: Cheese: Spend per capita (population), 2004-14
- Other European countries
- By value
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- Figure 4: Cheese: Value in local currency, 2004-14
- Figure 5: Cheese: Value in local currency, 2004-14
- Figure 6: Cheese: Value in local currency, 2004-14
- By volume
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- Figure 7: Cheese, by volume, 2004-14
- Figure 8: Cheese, by volume, 2004-14
- Figure 9: Cheese, by volume, 2004-14
- Per capita spend
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- Figure 10: Cheese: Spend per capita (population), 2004-14
- Figure 11: Cheese: Spend per capita (population), 2004-14
- Figure 12: Cheese: Spend per capita (population), 2004-14
Market Segmentation
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- Key points
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- Figure 13: France: Cheese: Market segmentation, by volume, 2009
- Figure 14: France: Cheese: Market segmentation, by value, 2009
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- Figure 15: Germany: Cheese: Market segmentation, by volume, 2009
- Figure 16: Germany: Cheese: Market segmentation, by value, 2009
- Figure 17: Italy: Cheese: Market segmentation, by volume, 2009
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- Figure 18: Italy: Cheese: Market segmentation, by value, 2009
- Figure 19: Spain: Cheese: Market segmentation, by volume, 2009
- Figure 20: Spain: Cheese: Market segmentation, by value, 2009
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- Figure 21: UK: Cheese: Market segmentation by volume, 2009
- Figure 22: UK: Cheese: Market segmentation, by value, 2009
- Other European countries
- Western Europe and Portugal
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- Figure 23: Belgium: Cheese: Market segmentation, by volume, 2009
- Figure 24: Belgium: Cheese: Market segmentation, by value, 2009
- Figure 25: Netherlands: Cheese: Market segmentation, by volume, 2008
- Figure 26: Netherlands: Cheese: Company market share, by value, 2008
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- Figure 27: Portugal: Cheese: Market segmentation, by volume, 2009
- Figure 28: Portugal: Cheese: Market segmentation, by value, 2009
- Central Europe
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- Figure 29: Austria: Cheese: Market segmentation, by volume, 2009
- Figure 30: Austria: Cheese: Market segmentation, by value, 2009
- Figure 31: Switzerland: Cheese: Market segmentation, by volume, 2009
- Figure 32: Switzerland: Cheese: Market segmentation, by value, 2009
- Figure 33: Hungary: Cheese: Market segmentation, by volume, 2009
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- Figure 34: Hungary: Cheese: Market segmentation, by value, 2009
- Figure 35: Poland: Cheese: Market segmentation, by volume, 2009
- Figure 36: Poland: Cheese: Market segmentation, by value, 2009
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- Figure 37: Slovak Republic: Cheese: Market segmentation, by volume, 2009
- Figure 38: Slovak Republic: Cheese: Market segmentation, by value, 2009
- Figure 39: Czech Republic: Cheese: Market segmentation, by volume, 2009
- Figure 40: Czech Republic: Cheese: Market segmentation, by value, 2009
- Scandinavia
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- Figure 41: Denmark: Cheese: Market segmentation, by volume, 2009
- Figure 42: Denmark: Cheese: Market segmentation, by value, 2009
- Figure 43: Finland: Cheese: Market segmentation, by volume, 2009
- Figure 44: Finland: Cheese: Market segmentation by value, 2009
- Figure 45: Norway: Cheese: Market segmentation, by volume, 2009
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- Figure 46: Norway: Cheese: Market segmentation, by value, 2009
- Figure 47: Sweden: Cheese: Market segmentation, by volume, 2009
- Figure 48: Sweden: Cheese: Market segmentation, by value, 2009
- Eastern Europe
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- Figure 49: Russia: Cheese: Market segmentation, by volume, 2009
- Figure 50: Russia: Cheese: Market segmentation by value, 2009
- Figure 51: Ukraine: Cheese: Market segmentation, by volume, 2009
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- Figure 52: Ukraine: Cheese: Market segmentation, by value, 2009
- Greece and Turkey
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- Figure 53: Greece: Cheese: Market segmentation, by volume, 2009
- Figure 54: Greece: Cheese: Company market share, by volume, 2008
- Figure 55: Turkey: Cheese: Market segmentation, by volume, 2008
- Figure 56: Turkey: Cheese: Market segmentation, by value, 2008
Companies and Product Innovation
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- Key points
- Global region
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- Figure 57: Percentage of new product launches, by region, Year Ending August 2010
- European region
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- Figure 58: Percentage of new product launches, by top ten European countries, Year Ending August 2010
- Figure 59: Percentage of new product launches, by category, by the ‘Big 5’ countries, Year Ending August 2010
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- Figure 60: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2009
- France
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- Figure 61: Percentage of new product launches, France, Years Ending August 2006-10
- Figure 62: Top five claims on new product development, France, Years Ending August 2006-10
- Organic boom
- Convenience counts
- Products for kids
- Germany
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- Figure 63: Percentage of new product launches, Germany, Years Ending August 2006-10
- Figure 64: Top five claims on new product development, Germany, Years Ending August 2006-10
- Power of the own-label
- Organic offering
- Cheese assortments
- Sporty inspiration
- Italy
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- Figure 65: Percentage of new product launches, Italy, Years Ending August 2006-10
- Figure 66: Top five claims on new product development, Italy, Years Ending August 2006-10
- More natural alternatives
- Sealing in freshness
- Strong bones
- Italy’s DOP cheeses
- Spain
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- Figure 67: Percentage of new product launches, Spain, Years Ending August 2006-10
- Figure 68: Top five claims on new product development, Spain, Years Ending August 2006-10
- Fighting food allergies
- Snacking it
- Cheese with a twist
- UK
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- Figure 69: Percentage of new product launches, UK, Years Ending August 2006-10
- Figure 70: Top five claims on new product development, UK, Years Ending August 2006-10
- Vegetarian cheese
- Flavoured varieties
- Snack formats
The Consumer
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- Key points
- Cheese spreads in France and Germany
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- Figure 71: Trends in eating cheese spreads, France and Germany, 2005-09
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- Figure 72: Trends in frequency of eating cheese spreads, France and Germany, 2005-09
- Cheese in Portions in France and Germany
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- Figure 73: Trends in eating cheese in portions, France and Germany, 2005-09
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- Figure 74: Trends in frequency of eating cheese in portions, France and Germany, 2005-09
- Packet cheese in France and Germany
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- Figure 75: Trends in eating packet cheese, France and Germany, 2005-09
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- Figure 76: Trends in frequency of eating packet cheese, France and Germany, 2005-09
- Cheese in blocks, France, Germany, Spain and Great Britain
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- Figure 77: Trends in eating cheese in blocks, France, Germany, Spain and GB, 2005-09
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- Figure 78: Trends in frequency of eating cheese in blocks, France, Germany, Spain and GB, 2005-09
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- Figure 79: Trends in types of cheese in blocks eaten most often, France, 2005-09
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- Figure 80: Trends in types of cheese in blocks eaten most often, Germany, 2005-09
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- Figure 81: Trends in types of cheese in blocks eaten most often, Spain, 2005-09
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- Figure 82: Trends in types of cheese in blocks eaten most often, GB, 2005-09
- Speciality Cheeses in Spain and Great Britain
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- Figure 83: Trends in eating speciality cheeses, Spain and GB, 2008-09
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- Figure 84: Trends in frequency of eating speciality cheeses, Spain and GB, 2005-09
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- Figure 85: Trends in types of specialty cheeses eaten, Spain, 2008-09
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- Figure 86: Trends in types of speciality cheeses eaten, GB, 2005-09
- Attitudinal statements for cheese
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- Figure 87: Trends in agreement with selected lifestyle statements, France, 2005-09
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- Figure 88: Trends in agreement with selected lifestyle statements, Germany, 2005-09
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- Figure 89: Trends in agreement with selected lifestyle statements, Spain, 2005-09
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- Figure 90: Trends in agreement with selected lifestyle statements, GB, 2005-09
Appendix – Demographic Data
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- Figure 91: Frequency and use of eating cheese spreads, by demographics, France, 2009
- Figure 92: Frequency and use of eating cheese spreads, by demographics, Germany, 2009
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- Figure 93: Frequency and use of eating cheese in portions, by demographics, France, 2009
- Figure 94: Frequency and use of eating cheese in portions, by demographics, Germany, 2009
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- Figure 95: Frequency and use of eating packet cheese, by demographics, France, 2009
- Figure 96: Frequency and use of eating packet cheese, by demographics, Germany, 2009
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- Figure 97: Frequency and use of eating cheese in blocks, by demographics, France, 2009
- Figure 98: Frequency and use of eating cheese in blocks, by demographics, Germany, 2009
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- Figure 99: Frequency and use of eating cheese in blocks, by demographics, Spain, 2009
- Figure 100: Figure 48: Frequency and use of eating cheese in blocks, by demographics, GB, 2009
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- Figure 101: Frequency and use of eating speciality cheeses, by demographics, Spain, 2009
- Figure 102: Frequency and use of eating speciality cheeses, by demographics, GB, 2009
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- Figure 103: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 104: Agreement with selected lifestyle statements, by demographics, France, 2009
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- Figure 105: Agreement with selected lifestyle statements, by demographics, France, 2009
- Figure 106: Agreement with selected lifestyle statements, by demographics, France, 2009
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- Figure 107: Agreement with selected lifestyle statements, by demographics, Germany, 2009
- Figure 108: Agreement with selected lifestyle statements, by demographics, Germany, 2009
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- Figure 109: Agreement with selected lifestyle statements, by demographics, Germany, 2009
- Figure 110: Agreement with selected lifestyle statements, by demographics, Germany, 2009
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- Figure 111: Agreement with selected lifestyle statements, by demographics, Spain, 2009
- Figure 112: Agreement with selected lifestyle statements, by demographics, Spain, 2009
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- Figure 113: Agreement with selected lifestyle statements, by demographics, Spain, 2009
- Figure 114: Agreement with selected lifestyle statements, by demographics, Spain, 2009
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- Figure 115: Agreement with selected lifestyle statements, by demographics, GB, 2009
- Figure 116: Agreement with selected lifestyle statements, by demographics, GB, 2009
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- Figure 117: Agreement with selected lifestyle statements, by demographics, GB, 2009
- Figure 118: Agreement with selected lifestyle statements, by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 119: Cheese: Value in local currency, 2004-14
- Figure 120: Cheese, by volume, 2004-14
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- Figure 121: Cheese: Spend per capita (population), 2004-14
- Figure 122: Cheese: Value in local currency, 2004-14
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- Figure 123: Cheese: Value in local currency, 2004-14
- Figure 124: Cheese: Value in local currency, 2004-14
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- Figure 125: Cheese, by volume, 2004-14
- Figure 126: Cheese, by volume, 2004-14
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- Figure 127: Cheese, by volume
- Figure 128: Cheese: Spend per capita (population), 2004-14
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- Figure 129: Cheese: Spend per capita (population), 2004-14
- Figure 130: Cheese: Spend per capita (population), 2004-14
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