Table of Contents
Market in Brief
Report Scope
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- Technical notes
- Definitions
- Store definitions
- Financial definitions
- Currencies
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- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
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- Figure 2: Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2008
Broader Market Environment
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- The economy
- Implications for food retailers
- Population
- Implications for food retailers
Competitive Context
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- Key points
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- Figure 4: Germany: Consumer spending on food and selected other goods, 2005-09
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- Figure 5: Germany: Consumer price indices in selected categories, 2001-10
What Consumers Look for in a Supermarket
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- Figure 6: Deciding factors in shopping for food, drink and household products, Germany, 2005-09
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Where Consumers Shop
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- Figure 7: Shops used regularly/occasionally, Germany, 2008-09
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Sector Size and Forecast
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- Key points
- Economic outlook
- Retail sales
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- Figure 8: Germany: Food retailers’ retail sales, 2005-10
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- Figure 9: Germany: Food retailers’ retail sales, 2010-15
- Outlet and enterprise data
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- Figure 10: Germany: Retail enterprises, 2004-07
- Figure 11: Germany: Retail outlets, 2005-07
Retail Competitor Analysis
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- Very consolidated
- With more to come
- A discounter’s world
- A new way?
- Online emergence
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- Figure 12: Germany: Leading food retailers, 2009/10
- Market shares
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- Figure 13: Germany: Food retailers’ market shares, 2009
Aldi (Europe)
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- Figure 14: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2005-09
- Figure 15: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2005-09
- Figure 16: Aldi: Sales as share of all food retailers' sales in various European countries, 2005-09
- Strategic evaluation
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- Figure 17: Aldi: Stores per million capita in selected European countries, 2009
- Recent history
- Sales performance
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- Figure 18: Aldi: Germany’s contribution to Aldi European sales, 2005-09
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- Figure 19: Aldi (Europe): Group sales performance, 2005-09
- Store portfolio
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- Figure 20: Aldi (Europe): Outlet data, 2005-09
- Retail offering
- e-commerce and home shopping
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Edeka Group
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- Figure 21: Edeka Group: Sales as share of all food retailers’ sales in Germany, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 22: Edeka Group: Group sales performance, 2005-09
- Store portfolio
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- Figure 23: Edeka Group: Outlet data, 2005-09
- Figure 24: Edeka Group: Store formats, 2010
- Retail offering
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- Figure 25: Edeka: Key own brands, 2010
- E-commerce and home shopping
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Real (METRO)
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- Figure 26: Real: Sales as share of all food retailers in Europe, 2005-09
- Figure 27: Real: Sales as share of all food retailers in Germany, 2005-09
- Strategic evaluation
- Recent history
- Financial performance
- Current trading
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- Figure 28: Real: Group financial performance, 2005-09
- Store portfolio
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- Figure 29: Real: Outlet data, 2005-09
- Retail offering
- e-commerce and home shopping
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Rewe
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- Figure 30: Rewe: Share of all European food retailers’ sales, 2005-09
- Figure 31: Rewe: Share of all German food retailers’ sales, 2006-09
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 32: Rewe: Group financial performance, 2005-09
- Figure 33: Rewe: Estimated Food retail sales, by country, 2009
- Store portfolio
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- Figure 34: Rewe: Outlet data, 2005-09
- Figure 35: Rewe: Food retail formats in Germany, 2009/10
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- Figure 36: Rewe: International food formats, 2009/10
- Retail offering
- Market positioning
- E-commerce and home shopping
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Schwarz Group
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- Figure 37: Schwarz Group: Sales as share of all food retailers sales in Europe, 2005-09
- Strategic evaluation
- Limitations at home
- But further opportunities abroad
- Smaller format
- Straying too far from its roots?
- Recent history
- Financial performance
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- Figure 38: Schwarz Group: Estimated Group sales performance, 2005/06-2009/10
- Store portfolio
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- Figure 39: Schwarz Group: Estimated outlet numbers, 2005/06-2009/10
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- Figure 40: Schwarz Group: Store formats, 2010
- Retail offering
- e-commerce
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SPAR International
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- Figure 41: SPAR (Europe): Sales as share of all European food retailers’ sales, 2005-09
- Strategic evaluation
- History
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- Figure 42: SPAR International: Year of entry, by country
- Financial performance
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- Figure 43: SPAR International: Retail sales by country, 2005-09
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- Figure 44: SPAR International: Estimated European sales exclusive of sales tax, 2009
- European operations
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- Figure 45: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2005-09
- Figure 46: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2005-09
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- Figure 47: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2005-09
- Figure 48: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2005-09
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- Figure 49: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2005-09
- Figure 50: SPAR (France): Sales as share of all French food retailers’ sales, 2005-09
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- Figure 51: SPAR (Germany): Sales as share of all German food retailers’ sales, 2005-09
- Figure 52: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2005-09
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- Figure 53: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2005-09
- Figure 54: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2005-09
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- Figure 55: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2005-09
- Figure 56: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2005-09
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- Figure 57: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2005-09
- Figure 58: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2005-09
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- Figure 59: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-09
- Figure 60: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2005-09
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- Figure 61: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2005-09
- Figure 62: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2005-09
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- Figure 63: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2005-09
- Figure 64: SPAR (UK): Sales as share of all UK food retailers’ sales, 2004-08
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- Figure 65: SPAR International: Sales and outlets, by country outside Europe, 2006-09
- Store portfolio
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- Figure 66: SPAR International: Outlet data, 2005-09
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- Figure 67: SPAR International: Sales per m², by country (Europe), 2009
- Figure 68: SPAR International: Store formats, 2009
- Retail offering
- e-commerce and home shopping
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Appendix – Broader Market Environment
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- Population
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- Figure 69: Europe top 5: Population breakdown, by age group, 2005
- Figure 70: Europe top 5: Population breakdown, by age group, 2010
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- Figure 71: Europe top 5: Population breakdown, by age group, 2015
- Figure 72: Europe top 5: Population breakdown, by age group, 2020
- GDP
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- Figure 73: Europe top 5: GDP (in current prices) 2000-Q2 2010
- Figure 74: Europe top 5: GDP growth rates (in constant prices), 2000-Q2 2010
- Consumer spending
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- Figure 75: Europe top 5: Consumer spending (in current prices) 2001-09
- Figure 76: Europe top 5: Consumer spending growth rates (in constant prices) 2001-09
- Consumer prices
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- Figure 77: Europe top 5: Consumer prices, 2001-Q3 2010
- Food consumer prices
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- Figure 78: Europe top 5: Consumer prices for food, 2001-October 2010
- Unemployment
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- Figure 79: Europe top 5: Average rate of unemployment, 2001-Q2 2010
- Interest rates
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- Figure 80: UK and Eurozone: Interest rates, 2004-Q1 2010
- Consumer confidence
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- Figure 81: Europe top 5: Consumer confidence, January 2009-June 2010
Appendix – Where do Consumers Shop?
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- Germany
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- Figure 388: Shops used regularly/occasionally, by demographics, Germany, 2009
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- Figure 389: Shops used regularly/occasionally, by demographics, Germany, 2009
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- Figure 390: Shops used regularly/occasionally, by demographics, Germany, 2009
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- Figure 391: Shops used regularly/occasionally, by demographics, Germany, 2009
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