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Ethnic Foods - US - January 2011
Ethnic Foods - US - January 2011

An increasingly diverse population, a resurgence in cooking thanks to consumer cost-cutting measures, and a growing interest in international foods due to travel and cooking shows, as well as increases in ethnic menu items helped the ethnic foods market grow in 2010. This report focuses on Mexican/Hispanic, Asian, and Indian food in the sales data, and analyzes 16 ethnic food types in consumer data.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Segment Performance
Segment Performance—Mexican/Hispanic Foods
Segment Performance—Asian Foods
Segment Performance—Indian Foods
Segment Performance—Other Ethnic Foods
Retail Channels
Retail Channels—Supermarkets
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage of Ethnic Food Ingredients
Cooking Ethnic Meals at Home
Dining at Ethnic Restaurants
Attitudes, Behavior and Motivation
Respondents Who Have Cooked or Eaten Korean Food in the Past Month
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Mexican/Hispanic Foods
Brand Share—Asian Foods
Brand Share—Indian Foods
Brand Share—Other Ethnic Foods
Brand Qualities
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—SymphonyIRI/Builders Panel Data Definitions
Appendix—Other Useful Tables
Appendix—Trade Associations
  • Report: Ethnic map of US cities sees drastic change
  • Pei Wei lowers price for ‘Diner Selects’ combos
  • Taco Bell memo shows franchisee unrest
  • Yum considers buying Little Sheep
  • Baja Fresh may be looking for buyer
View All
  • International Trade Administration
  • Patak's Foods Limited
  • Kahiki Foods Inc.
  • Bravo! Foods International Corp.
  • Ruiz Foods, Inc.
author David Lockwood
Director of Consumer Insights
Read more
think-image Food makers need to boost ethnic offerings to meet restaurant competition
27th June 2013

“Restaurants are increasingly offering Americanized ethnic options, especially those with a Mediterranean influence, in order to present new cuisines in a friendly format. Food manufacturers must follow suit, as consumers seek to recreate their ethnic dining experiences at home.”