Table of Contents
Issues in the Market
-
- Definition
- Consumer research
- Abbreviations
Market in Brief
-
- Segment to survive
- What the customer wants
- A problem of value
- A muted outlook
European Market Size and Forecast
-
- Key points
-
- Figure 1: General purpose cleaners: Value in local currency, 2003-14
- Figure 2: General purpose cleaners: Volume. 2003-13
- Figure 3: General purpose cleaners: Spend per capita (population). 2003-08
Market Segmentation
-
- Key points
- General purpose cleaners
- The ‘Big 5’
-
- Figure 4: France – General purpose cleaners: Market segmentation, by value, 2008
- Figure 5: Germany – General purpose cleaners: Market segmentation, by value, 2009
-
- Figure 6: Italy – General purpose cleaners: Market segmentation, by value, 2009
-
- Figure 7: Spain – General purpose cleaners: Market segmentation, by Value, 2008
-
- Figure 8: UK – General purpose cleaners: Market segmentation, by value, 2008
- Figure 9: UK – Retail Sales of bleach/disinfectant, 2003-13
- Figure 10: UK – Bleach/Disinfectant Market segmentation, by value, 2008
- Other European countries
-
- Figure 11: Czech Republic – General purpose cleaners: Market segmentation, by value
- Figure 12: Poland – General purpose cleaners: Market segmentation, by volume
-
- Figure 13: Slovak Republic – General purpose cleaners: Market segmentation, by value
- Figure 14: Turkey – General purpose cleaners: Market segmentation, by volume
- Figure 15: Turkey – General purpose cleaners: Market segmentation, by value
Companies and Product Innovation
-
- Key points
-
- Figure 16: Percentage of new product launches, by region, 2009
-
- Figure 17: Percentage of new product launches, by top ten European countries, 2009
-
- Figure 18: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
-
- Figure 19: Percentage of new product launches, by top five fragrances, by the ‘Big 5’ European countries 2009
- France
-
- Figure 20: Percentage of new product launches, France, 2006-09
-
- Figure 21: Top five claims on new product development, France, 2006-09
-
- Figure 22: Top five fragrances in new product development, France, 2006-09
- Most innovative products
- Cleaning naturally
- Ever greater efficiency
- Odour neutralising remains popular
- Germany
-
- Figure 23: Percentage of new product launches, Germany, 2006-09
-
- Figure 24: Top five claims on new product development, Germany, 2006-09
-
- Figure 25: Top five fragrances on new product development, Germany, 2006-09
- Most innovative products
- Greener cleaners
- Innovation in formats
- Italy
-
- Figure 26: Percentage of new product launches, Italy, 2006-09
-
- Figure 27: Top five claims on new product development, Italy, 2006-09
-
- Figure 28: Top five fragrances on new product development, Italy, 2006-09
- Most innovative products
- Necking it for ease-of-use
- Kinder on the environment
- New formulas – easier cleaning
- Spain
-
- Figure 29: Percentage of new product launches, Spain, 2006-09
-
- Figure 30: Top five claims on new product development, Spain, 2006-09
-
- Figure 31: Top five fragrances on new product development, Spain, 2006-09
- Most innovative products
- Toilet cleaning goes organic
- And Duck refills go recyclable
- Odour-neutralising remains popular
- Multi-purpose ticks all the boxes
- Playing the ethical card, strongly
- UK
-
- Figure 32: Percentage of new product launches, UK, 2006-09
- Figure 33: Top five claims on new product development, UK, 2006-09
-
- Figure 34: Top five fragrances on new product development, UK, 2006-09
- Most innovative products
- Making it easier
- And more hygienic
- Sustainable, ethical cleaning
- Bigger is better
- Limited edition, sustainable simplicity
The Consumer
-
- Key points
- Lavatory cleaners
-
- Figure 35: Use lavatory cleaners, by country, 2009
-
- Figure 36: Frequency of use of lavatory cleaners, by country, 2009
-
- Figure 37: Types of lavatory cleaners used, by country, 2009
- Flush treatment lavatory products
-
- Figure 38: Use flush treatment lavatory products, by country, 2009
-
- Figure 39: Frequency of use of flush treatment lavatory products, by country, 2009
-
- Figure 40: Types of flush treatment lavatory products used, by country, 2009
-
- Figure 41: Agreement with lifestyle statements, by country, 2009
- Lavatory cleaners – trends in usage
-
- Figure 42: Use lavatory cleaners, France, 2005-09
-
- Figure 43: Use lavatory cleaners, Germany, 2005-09
-
- Figure 44: Use lavatory cleaners, Spain, 2005-09
-
- Figure 45: Use lavatory cleaners, GB, 2005-09
-
- Figure 46: Frequency of use of lavatory cleaners, France, 2005-09
-
- Figure 47: Frequency of use of lavatory cleaners, Germany, 2005-09
-
- Figure 48: Frequency of use of lavatory cleaners Spain, 2005-09
-
- Figure 49: Frequency of use of lavatory cleaners, GB, 2005-09
- Lavatory cleaners – trends by type
-
- Figure 50: Types of lavatory cleaners used, France, 2005-09
-
- Figure 51: Types of lavatory cleaners used, Germany, 2005-09
-
- Figure 52: Types of lavatory cleaners used, Spain, 2005-09
-
- Figure 53: Types of lavatory cleaners used, GB, 2005-09
- Flush treatments – trends in usage
-
- Figure 54: Use flush treatment lavatory products, France, 2005-09
-
- Figure 55: Use flush treatment lavatory products, Germany, 2005-09
-
- Figure 56: Use flush treatment lavatory products, Spain, 2005-09
-
- Figure 57: Use flush treatment lavatory products, GB, 2005-09
-
- Figure 58: Frequency of use of flush treatment lavatory products, France, 2005-09
-
- Figure 59: Frequency of use of flush treatment lavatory products, Germany, 2005-09
-
- Figure 60: Frequency of use of flush treatment lavatory products, Spain, 2005-09
-
- Figure 61: Frequency of use of flush treatment lavatory products, GB, 2005-09
- Flush treatments – trends by type
-
- Figure 62: Types of flush treatment lavatory products used, France, 2005-09
-
- Figure 63: Types of flush treatment lavatory products used, Germany, 2005-09
-
- Figure 64: Types of flush treatment lavatory products used, Spain, 2005-09
-
- Figure 65: Types of flush treatment lavatory products used GB, 2005-09
- Who uses toilet care?
Appendix – Demographics
-
-
- Figure 66: Frequency of use of lavatory cleaners, by demographics, France, 2009
- Figure 67: Frequency of use of flush treatment lavatory products, by demographics, France, 2009
-
- Figure 68: Frequency of use of lavatory cleaners, by demographics, Germany, 2009
- Figure 69: Frequency of use of flush treatment lavatory products, by demographics, Germany, 2009
-
- Figure 70: Frequency of use of lavatory cleaners, by demographics, Spain, 2009
- Figure 71: Frequency of use of flush treatment lavatory products, by demographics, Spain, 2009
-
- Figure 72: Frequency of use of lavatory cleaners, by demographics, GB, 2009
- Figure 73: Frequency of use of flush treatment lavatory products, by demographics, GB, 2009
-
Appendix – Market Size and Forecast Data
-
-
- Figure 74: General purpose cleaners: value in local currency, 2003-14
- Figure 75: General purpose cleaners: Volume, 2003-13
-
- Figure 76: General purpose cleaners: spend per capita (population). 2003-08
-
Back to top