Table of Contents
Issues in the Market
-
- Definition
- Consumer research
- Abbreviations
Market in Brief
-
- Spreads can sell on healthiness… or on comfort
- Differences in bread eating habits main determinant of sales levels… and a challenge to be met
- Sweet spreads likely to keep outselling savoury ones… though the latter may win back ground
- Greying of populations bad news for sweet spreads… less so for savoury ones
European Market Size and Forecast
-
- Key points
- Spreads and bread
- Spreads and the recession
- Spreads, changing eating habits, other health considerations
-
- Figure 1: Sweet spreads: Value in local currency, 2004-14
- Figure 2: Sweet spreads: Value in local currency, index, 2005-14
- Figure 3: Sweet spreads, by volume, 2004-14
- Figure 4: Sweet spreads, by volume, index, 2005-14
- France
- Germany
- Russia
- Spain
- UK
-
- Figure 5: Sweet spreads: Spend per capita (population), 2004-14
Market Segmentation
-
- Key points
- Overall
- Different tastes in bread shape market segmentation
- National differences in spreads
-
- Figure 6: Segmentation percentages, by country, volume, 2009
- Figure 7: Segmentation percentages, by country, value, 2009
-
- Figure 8: Segmental average prices, by country, €/kg, 2009
- Sweet wins over savoury
- Honey
- France
-
- Figure 9: France: Sweet spreads: Market segmentation, by volume, 2009
- Figure 10: France: Sweet spreads: Market segmentation, by value, 2009
- Germany
-
- Figure 11: Germany: Sweet spreads: Market segmentation, by volume, 2009
- Figure 12: Germany: Sweet spreads: Market segmentation, by value, 2009
- Italy
-
- Figure 13: Italy: Sweet spreads: Market segmentation, by volume, 2009
- Figure 14: Italy: Sweet spreads: Market segmentation, by value, 2009
- Russia
-
- Figure 15: Russia: Sweet spreads: Market segmentation, by volume, 2009
- Figure 16: Russia: Sweet spreads: Market segmentation, by value, 2009
- Spain
-
- Figure 17: Spain: Sweet spreads: Market segmentation, by volume, 2009
- Figure 18: Spain: Sweet spreads: Market segmentation, by value, 2009
- UK
-
- Figure 19: UK: Sweet spreads: Market segmentation, by value, 2009
Companies and Product innovation
-
- Key points
- Global region
-
- Figure 20: Percentage of new product launches, by region, 2009
- European region
-
- Figure 21: Percentage of new product launches, by top ten European countries, 2009
- Figure 22: Percentage of new product launches, by sub-category, by country, 2009
- Sweet and savoury spreads by top five claims
-
- Figure 23: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
- Sweet and savoury spreads by top five flavours
-
- Figure 24: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
- France
- New product launches by category
-
- Figure 25: Percentage of new product launches in sweet and savoury spreads, France, by category, 2006-09
- Top claims
-
- Figure 26: Top five claims on new product development, France, 2006-09
- Top flavours
-
- Figure 27: Top five flavours on new product development, France, 2006-09
- Most innovative products
- Germany
- New product launches by category
-
- Figure 28: Percentage of new product launches in sweet and savoury spreads, Germany, by category, 2006-09
- Top claims
-
- Figure 29: Top five claims on new product development, Germany, 2006-09
- Top flavours
-
- Figure 30: Top five flavours on new product development, Germany, 2006-09
- Most Innovative products
- Italy
- New product launches by category
-
- Figure 31: Percentage of new product launches in sweet and savoury spreads, Italy, by category, 2006-09
- Top claims
-
- Figure 32: Top five claims on new product development, Italy, 2006-09
- Top flavours
-
- Figure 33: Top five flavours on new product development, Italy, 2006-09
- Most innovative products
- Spain
- New product launches by category
-
- Figure 34: Percentage of new product launches in sweet and savoury spreads in Spain, by category, 2006-09
- Top claims
-
- Figure 35: Top five claims on new product development, Spain, 2006-09
- Top flavours
-
- Figure 36: Top five flavours on new product development, Spain, 2006-09
- Most innovative products
- UK
- New product launches by category
-
- Figure 37: Percentage of new product launches in sweet and savoury spreads in UK, by category, 2006-09
- Top claims
-
- Figure 38: Top five claims on new product development, UK, 2006-09
- Top flavours
-
- Figure 39: Top five flavours on new product development, UK, 2006-09
- Most innovative products
The Consumer
-
- Key points
- Sweet and savoury spreads
-
- Figure 40: Penetration of bread, by country, 2009
-
- Figure 41: Penetration of bread alternatives, by country, 2009
-
- Figure 42: Penetration and frequency of consumption of certain spreads, by country, 2009
- Trends
-
- Figure 43: Trends in eating jam, honey and spreads, by country, 2005-09
- Demographics
-
- Figure 44: Demographics, France, 2009
-
- Figure 45: Demographics, Germany, 2009
-
- Figure 46: Sweet spreads eaten in the past 12 months, by detailed demographics, UK, May 2009
-
- Figure 47: Sweet spreads eaten in the past 12 months, by detailed demographics, UK, May 2009 (continued)
-
- Figure 48: Savoury spreads eaten in the past 12 months, by detailed demographics, UK, May 2009
-
- Figure 49: Attitudes towards eating, by country, 2009
Appendix – Market Size and Forecast Data
-
-
- Figure 50: Sweet spreads: Value in local currency, 2004-14
-
- Figure 51: Sweet spreads, by volume, 2004-14
- Figure 52: Sweet spreads: Spend per capita (population), 2004-14
-
Back to top