Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Growth continue but pace slow down
- Health is the key driver
- Health and naturalness shape NPD
- Low penetration
European Market Size and Forecast
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- Key points
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- Figure 1: Snack bars, value in local currency, 2005-14
- Figure 2: Snack bars, annual growth in value, 2005-14
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- Figure 3: Snack bars, by spend per capita, 2005-14
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- Figure 4: Snack bars, by volume, 2005-14
- Figure 5: Snack bars, annual growth, by volume, 2005-14
Market Segmentation
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- Key points
- France
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- Figure 6: Market segmentation, by volume and value, France, 2009
- Germany
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- Figure 7: Market segmentation, by volume and value, Germany, 2009
- Italy
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- Figure 8: Market segmentation, by volume and value, Italy, 2008
- Russia
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- Figure 9: Market segmentation, by volume and value, Russia, 2009
- Spain
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- Figure 10: Market segmentation, by value, Spain, 2008
- UK
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- Figure 11: Market segmentation, by value, Spain, 2008
Companies and Product Innovation
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- Key points
- Worldwide NPD – Europe leads
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- Figure 12: Percentage of new product launches, by region, 2009
- Germany and the UK most prominent in NPD
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- Figure 13: Percentage of new product launches, by European country, 2009
- Latest NPD trend
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- Figure 14: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
- Health claims well established
- Consumers shift to added benefits
- Adapting to specialist dietary needs
- Chocolate is the most important flavour
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- Figure 15: Percentage of new product launches by top five flavours by the ‘Big 5’ European countries 2009
- France
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- Figure 16: Top five claims on new product development, France, 2006-09
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- Figure 17: Top five flavours in new product development, France, 2006-09
- Most innovative products in France
- Germany
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- Figure 18: Top five claims on new product development, Germany, 2006-09
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- Figure 19: Top five flavours on new product development, Germany, 2006-09
- Most innovative products in Germany
- Italy
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- Figure 20: Top five claims on new product development, Italy, 2006-09
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- Figure 21: Top five flavours on new product development, Italy, 2006-09
- Most innovative products in Italy
- Spain
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- Figure 22: Top five claims on new product development, Spain, 2006-09
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- Figure 23: Top five flavours on new product development, Spain, 2006-09
- Most innovative products in Spain
- UK
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- Figure 24: Top five claims on new product development, UK, 2006-09
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- Figure 25: Top five flavours on new product development, UK, 2006-09
- Most innovative products in the UK
The Consumer
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- Key points
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- Figure 26: Use of cereal bars, by country, 2009
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- Figure 27: Trends in use of cereal bars, by country, 2006-09
- Demographics
Appendix – Demographics
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- Figure 28: Frequency of use of cereal bars, by demographics, France, 2009
- Figure 29: Frequency of use of cereal bars, by demographics, Germany, 2009
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- Figure 30: Frequency of use of cereal bars, by demographics, Spain, 2009
- Figure 31: Frequency of use of cereal bars, by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 32: Snack bars, value in local currency, 2005-14
- Figure 33: Snack bars, annual growth in value, 2005-14
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- Figure 34: Snack bars, by spend per capita, 2005-14
- Figure 35: Snack bars, by volume, 2005-14
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- Figure 36: Snack bars, annual growth, by volume, 2005-14
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