Describing the key market drivers and illustrating how these issues have affected sales, this report examines the crisps, nuts and snacks market in Ireland between 1998 and 2003. Drawing from exclusive access to principal market sources, a comprehensive market size and segmentation have been created in which sales values for NI and RoI have been calculated for the period 1998-2003. Each segment of the market is profiled in full, while the key suppliers and distributors are also profiled. Furthermore, crisps, nuts and savoury snack sales are analysed by distribution channel.

This report also includes a unique analysis of NI and RoI consumer trends, exploring penetration of snacks, crisps and nuts and highlighting key target groups for this Offering a level of insight that is vital for conducing focused marketing activity in this challenging sector, this report’s key findings include:

Growth in the overall population, rising levels of disposable income and increases in children's pocket money all contributing to growth in the market values of crisps and snacks

Sharing bags and multipacks showing strong growth

Nuts in need of NPD shake-up

Key age groups declining

Mature consumers increasing in size and importance

Walkers accounts for growth

Independent retailers decreasing in importance

Future growth looks favourable