The economic climate has forced many consumers to review how they spend their leisure time, and in an effort to reduce outgoings, many are choosing in-home entertainment over going out. This has helped to maintain television viewing audiences at a time when they have been spread more thinly as a result of the greater amount of choice consumers have in what they are able to watch, and even where they ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Overview
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Methods of TV Viewing
The Consumer – Types of TV Viewed
The Consumer – Attitudes Towards TV Viewing
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
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Appendix
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How are traditional broadcasters and service providers faring in the face of increased competition?
