Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Continued growth
- Powder detergents continue to account for the lion’s share
- Active new product innovation
- Cultural preferences
- Demographic differences
European Market Size and Forecast
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- Key points
- Fabric care
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- Figure 1: Retail value sales of fabric care, by country, 2004-13
- Figure 2: Retail value sales of fabric care, by country, 2004-13
- Figure 3: Retail volume sales of fabric care, by country, 2004-13
- Figure 4: Spend per capita, by country, 2004-08
- Laundry detergents
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- Figure 5: Laundry detergents: Value in local currency, 2003-14
- Conditioners and softeners
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- Figure 6: Conditioners and softeners: Value in local currency, 2004-14
Market Segmentation
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- Key points
- Fabric care
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- Figure 7: Market segmentation, by value, Belgium, 2008
- Figure 8: Market segmentation, by volume, Belgium, 2008
- Figure 9: Market segmentation, by value, Czech Republic, 2008
- Figure 10: Market segmentation, by volume, Czech Republic, 2008
- Figure 11: Market segmentation, by value, Denmark, 2008
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- Figure 12: Market segmentation, by value, Finland, 2008
- Figure 13: Market segmentation, by volume, Finland, 2008
- Figure 14: Market segmentation, by value, Norway, 2008
- Figure 15: Market segmentation of laundry detergents, by value, Poland, 2008
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- Figure 16: Market segmentation, by value, Sweden, 2008
- Figure 17: Market segmentation, by volume, Sweden, 2008
- Laundry detergents
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- Figure 18: France – Laundry detergents: Market segmentation, by value, 2008
- Figure 19: Germany – Laundry detergents: Market segmentation, by value, 2008
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- Figure 20: Spain – Laundry detergents: Market segmentation, by value, 2008
- Figure 21: UK – Laundry detergents: Market segmentation, by value, 2008
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- Figure 22: Italy – Laundry detergents: Market segmentation, by value, 2009
Companies and Product Innovation
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- Key points
- Global region
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- Figure 23: Percentage of new product launches, by region, 2009
- European region
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- Figure 24: Percentage of new product launches, by European country, 2009
- Fabric care by sub-category
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- Figure 25: Percentage of new product launches by sub-category, by the ‘Big 5’ European countries, 2009
- Fabric care by top claims
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- Figure 26: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries 2009
- Fabric care by top fragrances
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- Figure 27: Percentage of new product launches by top five fragrances, by the ‘Big 5’ European countries, 2009
- France – Fabric care
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- Figure 28: Percentage of new product development, by sub-category, France, 2006-09
- Figure 29: Top five claims on new product development, France, 2006-09
- Figure 30: Top five fragrances in new product development, France, 2006-09
- Eco-friendly detergents
- Extra hygienic stain removal
- Gently does it
- Germany – Fabric care
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- Figure 31: Percentage of new product development, by sub-category, Germany, 2006-09
- Figure 32: Top five claims on new product development, Germany, 2006-09
- Figure 33: Top five fragrances on new product development, Germany, 2006-09
- Washing at low temperatures
- Innovative fabric fresheners
- Ecological products
- Exotic fragrances
- Italy – Fabric care
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- Figure 34: Percentage of new product development, by sub-category, Italy, 2006-09
- Figure 35: Top five claims on new product development, Italy, 2006-09
- Figure 36: Top five fragrances on new product development, Italy, 2006-09
- Innovative stain removers
- No harsh ingredients
- Henkel’s solid fabric conditioner
- Safe for children
- Spain – Fabric care
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- Figure 37: Percentage of new product development, by sub-category, Spain, 2006-09
- Figure 38: Top five claims on new product development, Spain, 2006-09
- Figure 39: Top five fragrances on new product development, Spain, 2006-09
- Value for money
- Ultra concentrates
- Limited edition
- Going eco-friendly
- UK – Fabric care
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- Figure 40: Percentage of new product development, by sub-category, UK, 2006-09
- Figure 41: Top five claims on new product development, UK, 2006-09
- Figure 42: Top five fragrances on new product development, UK, 2006-09
- Sensory delights
- Pure innovation
- Caring for the environment
The Consumer – Product Use
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- Key points
- Washing powder/tablets
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- Figure 43: Use of washing powders/tablets, by countries, 2009
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- Figure 44: Frequency of use of washing powders/tablets, by countries, 2009
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- Figure 45: Frequency of use of powders, by countries, 2009
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- Figure 46: Frequency of use of tablets, by countries, 2009
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- Figure 47: Types of washing powders/tablets used, by countries, 2009
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- Figure 48: Types of specialist washing powders/tablets used, by countries, 2009
- Washing liquids
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- Figure 49: Use of washing liquids for fabrics, by countries, 2009
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- Figure 50: Frequency of use of washing liquids for fabrics, by countries, 2009
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- Figure 51: Types of washing liquids for fabrics used, by countries, 2009
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- Figure 52: Types of specialist washing liquids for fabrics used, by countries, 2009
- Fabric conditioners
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- Figure 53: Use of fabric conditioners, by countries, 2009
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- Figure 54: Frequency of use of fabric conditioners, by countries, 2009
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- Figure 55: Types of fabric conditioners used, by countries, 2009
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- Figure 56: Types of specialist fabric conditioners used, by countries, 2009
- Stain removers
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- Figure 57: Use of stain removers, by countries, 2009
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- Figure 58: Frequency of use of stain removers, by countries, 2009
- Trends in product use
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- Figure 59: Trends in use of various fabric care products, by France, 2005-09
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- Figure 60: Trends in use of various fabric care products, by Germany, 2005-09
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- Figure 61: Trends in use of various fabric care products, by Spain, 2005-09
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- Figure 62: Trends in use of various fabric care products, by GB, 2005-09
Appendix – Demographics
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- Figure 63: Use of washing powders/tablets, by demographics, France, 2009
- Figure 64: Frequency of use of washing powders/tablets, by demographics, France, 2009
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- Figure 65: Frequency of use of powders, by demographics, France, 2009
- Figure 66: Frequency of use of tablets, by demographics, France, 2009
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- Figure 67: Use of washing powders/tablets, by demographics, Germany, 2009
- Figure 68: Frequency of use of washing powders/tablets, by demographics, Germany, 2009
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- Figure 69: Frequency of use of powders, by demographics, Germany, 2009
- Figure 70: Frequency of use of tablets, by demographics, Germany, 2009
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- Figure 71: Use of washing powders/tablets, by demographics, Spain, 2009
- Figure 72: Frequency of use of washing powders/tablets, by demographics, Spain, 2009
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- Figure 73: Frequency of use of powders, by demographics, Spain, 2009
- Figure 74: Frequency of use of tablets, by demographics, Spain, 2009
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- Figure 75: Use of washing powders/tablets, by demographics, GB, 2009
- Figure 76: Frequency of use of washing powders/tablets, by demographics, GB, 2009
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- Figure 77: Frequency of use of powders, by demographics, GB, 2009
- Figure 78: Frequency of use of tablets, by demographics, GB, 2009
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- Figure 79: Frequency of use of liquid detergents for fabrics, by demographics, France, 2009
- Figure 80: Frequency of use of liquid detergents for fabrics, by demographics, Germany, 2009
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- Figure 81: Frequency of use of liquid detergents for fabrics, by demographics, Spain, 2009
- Figure 82: Frequency of use of liquid detergents for fabrics, by demographics, GB, 2009
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- Figure 83: Frequency of use of fabric conditioners, by demographics, France, 2009
- Figure 84: Frequency of use of fabric conditioners, by demographics, Germany, 2009
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- Figure 85: Frequency of use of fabric conditioners, by demographics, Spain, 2009
- Figure 86: Frequency of use of fabric conditioners, by demographics, GB, 2009
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- Figure 87: Frequency of use of stain removers, by demographics, France, 2009
- Figure 88: Frequency of use of stain removers, by demographics, Germany, 2009
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- Figure 89: Frequency of use of stain removers, by demographics, Spain, 2009
- Figure 90: Frequency of use of stain removers, by demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 91: Retail value sales of fabric care, by country, 2004-13
- Figure 92: Retail value sales of fabric care, by country, 2004-13
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- Figure 93: Retail volume sales of fabric care, by country, 2004-13
- Figure 94: Spend per capita, by country, 2004-08
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- Figure 95: Laundry detergents: Value in local currency, 2003-13
- Figure 96: Conditioners and Softeners: Value in local currency, 2004-13
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