Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- While traditional home-cooked food is still valued highly, convenience can count for more
- Steady growth continues as suppliers fine-tune recipes and ranges
- Chilled soups are the overall winners, despite tighter finances, as consumers eat in more
- Local provenance and traditional national tastes can impress; healthy and convenient wet soups lead the way in NPD
European Market Size and Forecast
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- Key points
- Overall
- A versatile classic…
- … with a light touch…
- … and excellent convenience credentials
- Healthiness needs more attention
- Chilled soup rides the success of chilled produce generally
- Local tastes and provenance can sell
- Less eating-out
- Variation in pack size, and new concepts, can help sales
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- Figure 1: Prepared soup: Value in local currency, 2004-14
- Figure 2: Prepared soup: Volume, 2005-14
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- Figure 3: Prepared soup: Spend per capita (population), 2004-08
- France
- Germany
- Italy
- Russia
- Spain
- UK
Market Segmentation
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- Key points
- France
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- Figure 4: France – Prepared soup: Market segmentation, by value, 2009
- Figure 5: France – Prepared soup: Market segmentation, by volume, 2009
- Germany
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- Figure 6: Germany – Prepared soup: Market segmentation, by value, 2009
- Italy
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- Figure 7: Italy – Prepared soup: Market segmentation, by volume, 2009
- Figure 8: Italy – Prepared soup: Market segmentation, by value, 2009
- Russia
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- Figure 9: Russia – Prepared soup: Market segmentation, by volume, 2009
- Spain
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- Figure 10: Spain – Prepared soup: Market segmentation, by volume, 2009
- Figure 11: Spain – Prepared soup: Market segmentation, by value, 2009
- UK
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- Figure 12: UK – Prepared soup: Market segmentation, by value, 2009
Companies and Product Innovation
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- Key points
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- Figure 13: Percentage of new product launches, by region, 2009
- Figure 14: Percentage of new product launches, by European country, 2009
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- Figure 15: Percentage of new product launches, by sub-category by the ‘Big 5’ European countries, 2009
- Figure 16: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
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- Figure 17: Percentage of new product launches by top five flavours, by the ‘Big 5’ European countries, 2009
- France – Soup
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- Figure 18: Percentage of new product development, by sub-category, France, 2006-09
- Figure 19: Top five claims on new product development, France, 2006-09
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- Figure 20: Top five flavours in new product development, France, 2006-09
- Most innovative products
- Germany – Soup
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- Figure 21: Percentage of new product development, by sub-category, Germany, 2006-09
- Figure 22: Top five claims on new product development, Germany, 2006-09
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- Figure 23: Top five flavours on new product development, Germany, 2006-09
- Most innovative products
- Italy – Soup
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- Figure 24: Percentage of new product development, by sub-category, Italy, 2006-09
- Figure 25: Top five claims on new product development, Italy, 2006-09
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- Figure 26: Top five flavours on new product development, Italy, 2006-09
- Most innovative products
- Spain – Soup
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- Figure 27: Percentage of new product development, by sub-category, Spain, 2006-09
- Figure 28: Top five claims on new product development, Spain, 2006-09
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- Figure 29: Top five flavours on new product development, Spain, 2006-09
- Most innovative products
- UK – Soup
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- Figure 30: Percentage of new product development, by sub-category, UK, 2006-09
- Figure 31: Top five claims on new product development, UK, 2006-09
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- Figure 32: Top five flavours on new product development, UK, 2006-09
The Consumer
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- Key points
- Packet and tinned soups in France, Germany and Spain
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- Figure 33: Use of packet/tinned soup, by country, 2009
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- Figure 34: Frequency of using packet/tinned soup, by country, 2009
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- Figure 35: Types of packet/tinned soup used, by country, 2009
- Ready-made soup in the UK
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- Figure 36: Use of soup (not home made), GB, 2009
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- Figure 37: Types of soup (not home made) used, GB, 2009
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- Figure 38: Frequency of using fresh soup (stored in the fridge), GB, 2009
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- Figure 39: Frequency of using dry packet soup, GB, 2009
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- Figure 40: Frequency of using soup in tins and pouches, GB, 2009
- Trends and demographic analysis in France, Germany and Spain
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- Figure 41: Trends in penetration of packet/tinned soup, France, 2005-09
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- Figure 42: Use of packet/tinned soup, by demographics, France, 2009
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- Figure 43: Trends in penetration of packet/tinned soup, Germany, 2005-09
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- Figure 44: Use of packet/tinned soup, by demographics, Germany, 2009
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- Figure 45: Trends in penetration of packet/tinned soup, Spain, 2005-09
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- Figure 46: Use of packet/tinned soup, by demographics, Spain, 2009
- Demographic analysis of use of ready-made soup in the UK
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- Figure 47: Types of soup (not home made) used, by demographics, GB, 2009
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- Figure 48: Use of fresh soup (stored in the fridge), by demographics, GB, 2009
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- Figure 49: Use of dry packet soup, by demographics, GB, 2009
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- Figure 50: Use of soup in tins and pouches, by demographics, GB, 2009
- Attitudes by country
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- Figure 51: Agreement with lifestyle statements, by country, 2009
Appendix – Market Size and Forecast Data
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- Figure 52: Prepared soup: Value in local currency, 2004-14
- Figure 53: Prepared soup: Volume, 2005-14
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- Figure 54: Prepared soup: Spend per capita (population), 2004-08
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