Table of Contents
Issues in the Market
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- Key themes
- Definition
Market in Brief
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- German market the most valuable
- Market segmentation adds value
- Back to nature
- From a commodity to an experience
- Universal use
- Salon shampoo
- Critical mass
European Market Size and Forecast
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- Key points
- Shampoo
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- Figure 1: Retail value sales of shampoo, by country, 2005-13
- Figure 2: Retail value sales of shampoo, by country, 2004-13
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- Figure 3: Spend per capita, by country, 2004-09
Market Segmentation
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- Key points
- Shampoo
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- Figure 4: Market segmentation, by value, France, 2009
- Figure 5: Market segmentation, by value, Germany, 2009
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- Figure 6: Market segmentation, by value, Italy, 2009
- Figure 7: Market segmentation, by value, Spain, 2009
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- Figure 8: Market segmentation, by value, UK, 2009
- Figure 9: Market segmentation, by value, Poland, 2009
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- Figure 10: Market segmentation, by value, Russia, 2009
Companies and Product Innovation
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- Key points
- Global region
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- Figure 11: Percenatge of new product launches, by region, 2009
- European region
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- Figure 12: Percentage of new product launches, by European country, 2009
- Shampoo by top claims
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- Figure 13: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries, 2009
- Shampoo by top fragrances
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- Figure 14: Percentage of new product launches by top five fragrances*, by the ‘Big 5’ European countries, 2009
- France – Shampoo
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- Figure 15: Top five claims in new product development, France, 2006-09
- Figure 16: Top five fragrances on new product development, France, 2006-09
- Hair recovery
- Male order
- Gentler components
- Fighting dandruff
- Germany – Shampoo
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- Figure 17: Top five claims on new product development, Germany, 2006-09
- Figure 18: Top five fragrances on new product development, Germany, 2006-09
- Volume boost
- Caffeine shampoos
- Organics on the move
- After-sun shampoo
- Italy – Shampoo
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- Figure 19: Top five claims on new product development, Italy, 2006-09
- Figure 20: Top five fragrances on new product development, Italy, 2006-09
- Dry shampoo
- Eco-friendly
- Protective products
- Specialist care for coloured hair
- Spain – Shampoo
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- Figure 21: Top five claims on new product development, Spain, 2006-09
- Figure 22: Top five fragrances on new product development, Spain, 2006-09
- Eco-therapy
- Double effect
- Kids’ shampoos
- Anti-hair loss
- Light touch
- UK – Shampoo
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- Figure 23: Top five claims on new product development, UK, 2006-09
- Figure 24: Top five fragrances on new product development, UK, 2006-09
- Extra moisture
- For a limited time only
- Longer hair that shines for longer
The Consumer
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- Key points
- Different countries, different demands
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- Figure 25: Natural hair colour, by country, 2009
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- Figure 26: Condition of hair, by country, 2009
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- Figure 27: Condition of hair, by country, 2009
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- Figure 28: Hair treatments, by country, 2009
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- Figure 29: Conditions prone to, by country, 2009
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- Figure 30: Conditions prone to, by country, 2009
- A toiletry essential
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- Figure 31: Penetration of shampoo, by country, women, 2009
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- Figure 32: Penetration of shampoo, by country, men, 2009
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- Figure 33: Sort of shampoo used, by country, women, 2009
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- Figure 34: Sort of shampoo used, by country, men, 2009
- Exclusive consumer research
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- Figure 35: Statements on hair style, by country, March 2010
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- Figure 36: Hair care routine at home, by country, March 2010
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- Figure 37: Hair care routine when there is a lack of time/inclination, by country, March 2010
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- Figure 38: Attitudes towards hair, by country, March 2010
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- Figure 39: Statements on shampoos and conditioners, by country, March 2010
Appendix – Demographics
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- Figure 40: France demographics, use shampoo, 2009
- Figure 41: Germany demographics, use shampoo, 2009
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- Figure 42: Spain demographics, use shampoo, 2009
- Figure 43: GB demographics, use shampoo, 2009
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- Figure 44: Attitudinal statements towards personal appearance, women, 2009
- Figure 45: Attitudinal statements towards personal appearance, men, 2009
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- Figure 46: Most popular hair care routine at home, by demographics, UK, March 2010
- Figure 47: Most popular hair care routine at home, by demographics, Germany, March 2010
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- Figure 48: Most popular hair care routine at home, by demographics, France, March 2010
- Figure 49: Most popular hair care routine at home, by demographics, Spain, March 2010
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- Figure 50: Most popular hair care routine at home, by demographics, Italy, March 2010
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Appendix – Market Size and Forecast Data
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- Figure 51: Retail value sales of shampoo, by country, 2005-13
- Figure 52: Retail value sales of shampoo, by country, 2004-13
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- Figure 53: Spend per capita, by country, 2004-09
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