Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Strong national traditions
- Addressing the health imperative
- The national vs. the multinational
- Baked goods and snacking
European Market Size and Forecast
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- Key points
- Bread, bakery products and cakes
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- Figure 1: Retail value sales of bread, bakery products and cakes, by country, 2004-14
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- Figure 2: Retail value sales of bread, bakery products and cakes, by country, 2004-13
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- Figure 3: Retail volume sales of bread, bakery products and cakes, by country, 2004-14
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- Figure 4: Spend per capita, by country, 2004-09
Market Segmentation
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- Key points
- Bread, bakery products and cakes
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- Figure 5: Market segmentation, by volume, France, 2008
- Figure 6: Market segmentation, by value, France, 2008
- Figure 7: Market segmentation, by value, Germany, 2008
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- Figure 8: Market segmentation, by volume, Russia, 2008
- Figure 9: Market segmentation, by volume, Spain, 2008
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- Figure 10: Market segmentation, by value, Spain, 2008
- Figure 11: Market segmentation, by value, UK, 2008
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- Figure 12: Market segmentation, by value, Italy, 2009
- Figure 13: Market segmentation, by volume, Italy, 2009
Companies and Product Innovation
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- Key points
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- Figure 14: Percentage of new product launches, by region, 2009
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- Figure 15: Percentage of new product launches, by European country, 2009
- Figure 16: Percentage of new product launches by sub-category, by the ‘Big 5’ European countries, 2009
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- Figure 17: Percentage of new product launches by top five claims, by the ‘Big 5’ European countries 2009
- France – Bread, bakery products and cakes
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- Figure 18: Percentage of new product development, by sub-category, France, 2006-09
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- Figure 19: Top five claims on new product development, France, 2006-09
- Most innovative products
- Convenience, taste…and sustainability
- Increasingly organic
- Lighter is better
- Free-from for the kids
- Germany – Bread, bakery products and cakes
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- Figure 20: Percentage of new product development, by sub-category, Germany, 2006-09
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- Figure 21: Top five claims on new product development, Germany, 2006-09
- Most innovative products
- Organic goes large
- Convenience is crucial
- Cake in a tin
- Baked goods join the snacking trend
- Children remain a target
- Italy – Bread, bakery products and cakes
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- Figure 22: Percentage of new product development, by sub-category, Italy, 2006-09
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- Figure 23: Top five claims on new product development, Italy, 2006-09
- Most innovative products
- Playing the veggie card
- Seasonal launches remain strong
- Free-from and better-for-you to the fore
- Added benefits
- Premium remains popular
- Spain – Bread, bakery products and cakes
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- Figure 24: Percentage of new product development, by sub-category, Spain, 2006-09
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- Figure 25: Top five claims on new product development, Spain, 2006-09
- Most innovative products
- Longer-life for added-value
- Gluten-free a growth segment
- High fibre hits the spot
- And wholegrain launches continue
- Seasonal bakery important
- Baked goods get the snacking bug
- UK – Bread, bakery products and cakes
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- Figure 26: Percentage of new product development, by sub-category, UK, 2006-09
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- Figure 27: Top five claims on new product development, UK, 2006-09
- Most innovative products
- Nothing artificial
- White sliced gets better for you
- Crustless is even more convenient
- Seasonal luxury
- Added goodness
- Value packs to beat the recession
- Treats for the weight-conscious
The Consumer
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- Key points
- Bread
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- Figure 28: Eat bread, GB, 2009
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- Figure 29: Types of bread eaten most often, GB, 2009
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- Figure 30: Frequency of eating bread, GB, 2009
- Pre-packaged bread
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- Figure 31: Eat pre packaged bread, France, 2009
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- Figure 32: Frequency of eating pre packaged bread, France, 2009
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- Figure 33: Types of pre packaged bread eaten most often, France, 2009
- Sliced bread
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- Figure 34: Eat sliced bread, Spain, 2009
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- Figure 35: Frequency of eating sliced bread, Spain, 2009
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- Figure 36: Types of sliced bread eaten most often, Spain, 2009
- Who eats the most bread?
- GB
- France
- Spain
- Trends
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- Figure 37: Trends in eating pre packaged bread, France, 2008-09
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- Figure 38: Trends in frequency of eating pre packaged bread, France, 2008-09
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- Figure 39: Trends in types of pre packaged bread eaten, France, 2008-09
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- Figure 40: Trends in eating sliced bread, Spain, 2005-09
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- Figure 41: Trends in frequency of eating sliced bread, Spain, 2005-09
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- Figure 42: Trends in types of sliced bread eaten, Spain, 2005-09
Appendix – Demographics
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- Figure 43: Frequency of eating any bread, by demographics, GB, 2009
- Figure 44: Frequency of eating white bread, by demographics, GB, 2009
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- Figure 45: Frequency of eating brown bread, by demographics, GB, 2009
- Figure 46: Frequency of eating pre packaged bread, by demographics, France, 2009
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- Figure 47: Frequency of eating sliced bread, by demographics, Spain, 2009
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Appendix – Market Size and Forecast Data
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- Figure 48: Retail value sales of bread, bakery products and cakes, by country, 2004-14
- Figure 49: Retail value sales of bread, bakery products and cakes, by country, 2004-13
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- Figure 50: Retail volume sales of bread, bakery products and cakes, by country, 2004-14
- Figure 51: Spend per capita, by country, 2004-09
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