 In order to grab parents' attention, manufacturers are increasingly focusing on introducing new products that are fun to use for babies' and children. Children's character-licensed toiletries are becoming increasingly common. Almost one in six parents buy toiletries for their baby or child which feature characters.Own label has grown in value by 10% since 2008, buoyed by the recession with consumers looking for bargains. Just under a quarter of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
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Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchase of Babies’ and Children’s Toiletries
The Consumer – Use of Baby Wipes
The Consumer – Purchase Influence
The Consumer – Attitudes towards Purchasing Babies’ and Children’s Toiletries
Target Groups for Babies’ and Children’s Toiletries
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
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Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Usage and Frequency of Baby Wipes
Appendix – The Consumer – Purchase of Babies’ and Children’s Toiletries
Appendix – Consumer – Purchase Influence
Appendix – Consumer – Attitudes Towards Purchasing Babies’ and Children’s Toiletries
Appendix – Target Groups
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