Unlike some other sectors of the food industry, soup has proven a resilient market during the economic downturn. With annual sales growth up at least 5% since 2008, consumers have increasingly relied on soup as a cheap meal despite reduced levels of disposable income.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Soup Usage
The Consumer – Soup Usage Occasions
The Consumer – Attitudes Towards Soup
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Communication and Promotion
Brand Research
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Market Share
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – Consumer Usage of Soup
Appendix – Consumer – Occasions For Eating Soup
Appendix – Consumer Attitudes Towards Soup
25th January 2012
“Young, full-time workers could be a valid target for the tubs’ marketing efforts. As a user-friendly lunch option that doesn’t require chilled storage, the soups could encourage demand among the relatively disengaged 16-24s, considering they are the most likely group to eat soup for lunch at work.” Alex Beckett ... |
Soup need to focus on marketing strategies that centre on increasing usage as well as increasing sales, as while soup is a well-established category with high penetration, consumption has fallen by 9.3% between 2006-10. Whereas 54% of consumers have bought soup in the past year, only 39% have eaten it. This suggests that soup is often forgotten about after purchase.
