Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market is Brief
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- Positive growth
- Healthy eating makes an impact
- Further development in NPD
- Penetration and consumer profile
European Market Size and Forecast
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- Key points
- The European ‘Big 5’ – Value and volume on the rise
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- Figure 1: Retail value sales of table sauces, by country, 2004-13
- Figure 2: Annual growth in retail value sales of table sauces, by country, 2004-13
- Market trends in other European countries
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- Figure 3: Retail value sales of table sauces, by country, 2004-13
- Figure 4: Annual growth in retail value sales of table sauces, by country, 2004-13
- Figure 5: Retail volume sales of table sauces, by country, 2004-13
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- Figure 6: Annual growth in retail volume sales of table sauces, by country, 2004-13
Market Segmentation
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- Key points
- France
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- Figure 7: Market segmentation, by value, France, 2008
- Germany
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- Figure 8: Market segmentation, by value, Germany, 2008
- Italy
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- Figure 9: Market segmentation, by value Italy, 2008
- Spain
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- Figure 10: Market segmentation, by value and volume, Spain, 2008
- UK
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- Figure 11: Market segmentation, by value, UK, 2008
- Other European countries
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- Figure 12: Market segmentation, by value, Netherlands, 2008
- Figure 13: Market segmentation, by value, Poland, 2008
Companies and Product Innovation
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- Key points
- Regional analysis – Europe leads in NPD
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- Figure 14: Percentage of new product launches, by region, 2009
- Figure 15: Percentage of new product launches, by region and sub-category, 2009
- Germany leads NPD in Europe
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- Figure 16: Percentage of new product launches, by top ten European countries, 2009
- Figure 17: Percentage of new product launches, by top ten European countries, 2006-09
- Latest NPD trends
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- Figure 18: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
- Steady activity for natural and organic lines
- Appealing to many diets
- Convenient packaging
- Flavours trends
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- Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
- France
- Highly concentrated market
- Trends in NPD in France: natural and organic shaped NPD
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- Figure 20: Percentage of new product development, by sub-category, France, 2006-09
- Figure 21: Top five claims on new product development, France, 2006-09
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- Figure 22: Top five flavours in new product development, France, 2006-09
- Most innovative products in France
- Germany
- Carl Kühne leads in the German market
- Trends in NPD in Germany: convey naturalness
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- Figure 23: Percentage of new product development, by sub-category, Germany, 2006-09
- Figure 24: Top five claims on new product development, Germany, 2006-09
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- Figure 25: Top five flavours in new product development, Germany, 2006-09
- Most innovative products in Germany
- Italy
- Unilever and Kraft control the Italian market
- Trends in NPD in Italy: standard varieties lead
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- Figure 26: Percentage of new product development, by sub-category, Italy, 2006-09
- Figure 27: Top five claims on new product development, Italy, 2006-09
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- Figure 28: Top five flavours in new product development, Italy, 2006-09
- Most innovative products in Italy
- Spain
- Highly fragmented market
- Trends in NPD in Spain: standard varieties maintain the lead
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- Figure 29: Percentage of new product development, by sub-category, Spain, 2006-09
- Figure 30: Top five claims on new product development, Spain, 2006-09
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- Figure 31: Top five flavours in new product development, Spain, 2006-09
- Most innovative products in Spain
- UK
- Heinz is the leading player in the UK
- Trends in NPD in the UK: vegetarian positioning rises
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- Figure 32: Percentage of new product development, by sub-category, UK, 2006-09
- Figure 33: Top five claims on new product development, UK, 2006-09
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- Figure 34: Top five flavours in new product development, UK, 2006-09
- Most innovative products in the UK
The Consumer
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- Key points
- Penetration and frequency of table sauces
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- Figure 35: Penetration of table sauces, by country, 2009
- Trends in penetration by country
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- Figure 36: Trends in penetration of table sauces, France, 2005-09
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- Figure 37: Trends in penetration of table sauces, Germany, 2005-09
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- Figure 38: Trends in penetration of table sauces, Spain, 2005-09
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- Figure 39: Trends in penetration of table sauces, GB, 2005-09
- Consumer profile by country – Demographics
- France
- Germany
- Spain
- UK
- Attitudes towards eating
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- Figure 40: Attitudes towards eating, by country, 2009
Appendix – Demographics
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- Figure 41: Demographics, France, 2009
- Figure 42: Demographics, Germany, 2009
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- Figure 43: Demographics, Spain, 2009
- Figure 44: Demographics, GB, 2009
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Appendix – Market Size and Forecast Data
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- Figure 45: Retail value sales of table sauces, by country, 2004-13
- Figure 46: Annual growth in retail value sales of table sauces, by country, 2004-13
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- Figure 47: Retail value sales of table sauces, by country, 2004-13
- Figure 48: Annual growth in retail value sales of table sauces, by country, 2004-13
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- Figure 49: Retail volume sales of table sauces, by country, 2004-13
- Figure 50: Annual growth in retail volume sales of table sauces, by country, 2004-13
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