Table of Contents
Issues in the Market
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- Key issues
- Definition
- Abbreviations
Future Opportunities
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- Engage and persuade
- Learning as leisure
- Restaurant or bazaar?
- Edutainment
- Watch this!
- Do like the natives do
Market in Brief
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- Issues in the market
- Market size and segmentation
- Emerging sectors and key cuisine trends
- Consumer research findings
Internal Market Environment
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- Key points
- Food prices
- Government’s tougher stance on immigration
- Bad press
Broader Market Environment
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- Key points
- Consumer confidence remains fragile as fears of a double-dip recession linger
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- Figure 1: GDP quarterly percentage change, Q1 2004-Q1 2010
- Figure 2: GfK NOP Consumer Confidence Index, 1998-2010
- Figure 3: Trends in how respondents would describe their financial situation, February 2009-May 2010
- Consumers are now less spontaneous with their spending
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- Figure 4: Agreement with selected lifestyle statements, 2005-09
- Increasing ethnic population in the UK
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- Figure 5: UK population, by ethnicity, 2004-09
- Figure 6: National Insurance number registrations to adult overseas nationals entering the UK, by year of registration and world area, 2004/05-2007/08
- Cooking and at-home eating habits
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- Figure 7: Agreement with selected lifestyle statements, 2005-09
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- Figure 8: Eating habit trends, December 2008-April 2010
- Britain’s ageing population
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- Figure 9: Forecast adult population trends, by lifestage, 2005-15
- Emerging fast casual market
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- Figure 10: UK households, by size, 2005-15
Competitive Context
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- Key points
- Spending priorities
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- Figure 11: Expenditure priorities percentage point changes, 2005-10
- Eating out market
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- Figure 12: Eating out market*, by sector, 2005-09
- Supermarkets – friend or foe?
- Ready meals
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- Figure 13: Types of ready meals used, 2006-09
- Attitudes towards supermarket ethnic food options
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- Figure 14: Attitudes towards ethnic foods (in home), January 2009
- Japanese
- Chinese
- Ethnic flavours in soup and veg pots
- Indian
- Mexican
- Caribbean
- Restaurants to retail
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Awards and celebrations
- New venues
- An Indian bistro
- ‘The art of healthy Indian dining’
- And we mean ‘authentic’ Japanese
- Contemporary Japanese food in…Sussex
- Hakkasan spreads its wings
- Menu development
- More is less
- Salads and tiffin boxes
- Back to traditional and authentic
- Curry-less Indian
- Technological innovations
- We’ve got an app for that
- Tuk-tuk-tastic!
- Modernised interiors
- Traditionally dark interiors transformed into modern, airy and inviting
- World’s most expensive curry
- Making the most of chef’s expertise
- Drink links
- Pub conversions to ethnic restaurants
Market Size and Forecast and Segmentation
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- Key points
- Total market size and forecast
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- Figure 15: Ethnic restaurants/takeaways market, 2005-15
- Ethnic restaurant sector
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- Figure 16: Ethnic restaurants market, 2005-15
- Ethnic takeaways/home delivery sector
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- Figure 17: Ethnic takeaways/home delivery market, 2005-15
- Factors used in forecast
Companies and Products – Chinese
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- Key points
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- Figure 18: Selection of Chinese restaurant/takeaway chains, by outlet number, 2010
- Aroma
- Cha Cha Moon
- Dim T
- Ping Pong
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- Figure 19: Ping Pong Limited, financial performance, 2008 and 2009
Companies and Products – Indian
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- Key points
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- Figure 20: Selection of Indian restaurant/takeaway chains, by outlet number, 2010
- Aagrah Restaurants
- Akbar’s
- Bombay Bicycle
- Harlequin Restaurant Group
- Masala World
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- Figure 21: Masala World Limited, financial performance, 2008 and 2009
- Rasa Restaurants
- Tiffinbites
Companies and Products – Sushi
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- Key points
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- Figure 22: Selection of ethnic restaurant chains, by outlet number, 2010
- Abokado
- Feng Sushi
- Itsu
- Me Love Sushi
- Wasabi
- YO! Sushi
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- Figure 23: YO! Sushi Limited, financial performance, 2007 and 2008
Companies and Products – Other Asian
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- Key points
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- Figure 24: Selection of ethnic restaurant chains/takeaways, by outlet number, 2010
- Miso Noodle Bar
- Pho
- Tampopo
- Wagamama
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- Figure 25: Wagamama Limited, financial performance, 2008 and 2009
- YamYamToGo
Companies and Products – South American/Mexican
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- Key points
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- Figure 26: Selection of Mexican/Tex-Mex restaurant/takeaway chains, by outlet number, 2010
- Chilango
- Chipotle
- Chiquito
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- Figure 27: Chiquito Limited, financial performance, 2007 and 2008
- Daddy Donkey
- Las Iguanas
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- Figure 28: Las Iguanas Limited, financial performance, 2008 and 2009
- Taco Bell (UK)
- The Mission Mexican Grill
- Tortilla
- Wahaca
Ethnic Restaurants Visited
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- Key points
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- Figure 29: Ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, March 2010
- Demographic profiles
Attitudes towards Ethnic Restaurants
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- Key points
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- Figure 30: Attitudes towards restaurants or outlets, March 2010
- Older men are striving for adventure whilst young women are looking for more guidance
- Could Caribbean food be the next ‘big thing’ in the ethnic restaurants market?
- Demographic profiles
Menu Enticements for Ethnic Restaurants
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- Key points
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- Figure 31: Menu enticements for ethnic restaurants, March 2010
- Flexible menu trends
- Demographic profiles
Ethnic Restaurants Targeting Opportunities
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- Key points
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- Figure 32: Ethnic restaurant/takeaway target groups, March 2010
- Habitual But Restless (13% of diners)
- Same Olders (23% of diners)
- New Venue Seekers (22% of diners)
- Reluctant Adventurers (11% of diners)
- Experimental Tastebuds (31% of diners)
Appendix – Broader Market Environment
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- Figure 33: Agreement with selected lifestyle statements, 2005-09
- Figure 34: Eating habit trends, December 2008-April 2010
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Appendix – Competitive Context
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- Figure 35: Spending priorities (dining out), by detailed demographics, May 2010
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Appendix – Ethnic Restaurants Visited
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- Figure 36: Ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, by detailed demographics, March 2010
- Figure 37: Ethnic restaurants visited for a sit-down meal in the last three months, by detailed demographics, March 2010
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- Figure 38: Ethnic restaurants visited for a takeaway in the last three months, by detailed demographics, March 2010
- Figure 39: Ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, by ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, March 2010
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Appendix – Attitudes Towards Ethnic Restaurants
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- Figure 40: Most popular attitudes towards restaurants or outlets, by demographics, March 2010
- Figure 41: Next most popular attitudes towards restaurants or outlets, by demographics, March 2010
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- Figure 42: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by most popular attitudes towards restaurants or outlets, March 2010
- Figure 43: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by next most popular attitudes towards restaurants or outlets, March 2010
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- Figure 44: Ethnic restaurants or outlets visited for a takeaway in the last three months, by most popular attitudes towards restaurants or outlets, March 2010
- Figure 45: Ethnic restaurants or outlets visited for a takeaway in the last three months, by next most popular attitudes towards restaurants or outlets, March 2010
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- Figure 46: Attitudes towards restaurants or outlets, by most popular attitudes towards restaurants or outlets, March 2010
- Figure 47: Attitudes towards restaurants or outlets, by next most popular attitudes towards restaurants or outlets, March 2010
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Appendix – Menu Enticements for Ethnic Restaurants
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- Figure 48: Most popular menu enticements for ethnic restaurants, by demographics, March 2010
- Figure 49: Next most popular menu enticements for ethnic restaurants, by demographics, March 2010
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- Figure 50: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by most popular menu enticements for ethnic restaurants, March 2010
- Figure 51: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by next most popular menu enticements for ethnic restaurants, March 2010
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- Figure 52: Ethnic restaurants or outlets visited for a takeaway in the last three months, by most popular menu enticements for ethnic restaurants, March 2010
- Figure 53: Ethnic restaurants or outlets visited for a takeaway in the last three months, by next most popular menu enticements for ethnic restaurants, March 2010
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- Figure 54: Attitudes towards restaurants or outlets, by most popular menu enticements for ethnic restaurants, March 2010
- Figure 55: Attitudes towards restaurants or outlets, by next most popular menu enticements for ethnic restaurants, March 2010
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- Figure 56: Menu enticements for ethnic restaurants, by most popular menu enticements for ethnic restaurants, March 2010
- Figure 57: Menu enticements for ethnic restaurants, by next most popular menu enticements for ethnic restaurants, March 2010
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Appendix – Ethnic Restaurants Targeting Opportunities
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- Figure 58: Ethnic restaurant/takeaway target groups, by detailed demographics, March 2010
- Figure 59: Ethnic restaurant/takeaway target groups, by ethnic restaurants listed for a sit-down meal, March 2010
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- Figure 60: Ethnic restaurant/takeaway target groups, by ethnic takeaways, March 2010
- Figure 61: Ethnic restaurant/takeaway target groups, by attitudes towards ethnic restaurants, March 2010
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- Figure 62: Ethnic restaurant/takeaway target groups, by menu enticements, March 2010
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