CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
This report explores the small car market in the U.S. It provides insight into the external and internal factors affecting small car sales, usage, promotional campaigns and industry innovations. It provides an in-depth examination of the small car market for industry retailers, brands and marketers interested in pursuing opportunities and evaluating the competition. Specific questions discussed in this report include, but are not limited to:
Search within report
Searching...
OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Market Segmentation
Segment Performance—Upper Tier
Segment Performance—Lower Tier
Segment Performance—Specialty Tier
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Ownership
Recent Purchase of a Small Car
Factors Influencing Small Car Purchases
Segment Owned/Planned to Purchase
How Small Cars are Used
Interest in Future Purchase of a Small Car
Reasons for Not Purchasing a Small Car
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Cars
Marketing Strategies
Innovations and Innovators
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
|