Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Market trends
- NPD trends
- Consumer profile
European Market Size and Forecast
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- Key points
- Overview top five countries
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- Figure 1: Value sales of beer, by country, 2004-13
- Figure 2: Spend per capita, by country, 2004-08
- Overview of other European countries
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- Figure 3: Volume sales of beer, by country, 2004-13
- Figure 4: Volume sales of beer, by country, 2004-13
- Figure 5: Volume sales of beer, by country, 2004-13
Market Segmentation
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- Key points
- France
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- Figure 6: Market segmentation, by volume, France, 2008
- Figure 7: Market segmentation, by value, France, 2008
- Germany
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- Figure 8: Market segmentation, by volume, Germany, 2008
- Italy
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- Figure 9: Market segmentation, by volume, Italy, 2008
- Spain
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- Figure 10: Market segmentation, by volume, Spain, 2008
- Figure 11: Market segmentation, by value, Spain, 2008
- UK
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- Figure 12: Market segmentation, by volume, UK, 2008
Companies and Product Innovation
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- Key points
- Global region
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- Figure 13: Percentage of new product launches in beer, by global region, 2009
- European region
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- Figure 14: Percentage of new product launches in beer, by top ten European countries, 2009
- Figure 15: Percentage of new product launches, by top ten European countries, 2006-09
- Beer by top five claims
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- Figure 16: Percentage of new product launches, by top five claims in the ‘Big 5’ countries, 2009
- Brands vs private label
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- Figure 17: Percentage of new product launches, by private label in the ‘Big 5’ countries, 2009
- France – Beer
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- Figure 18: Top five claims on new product development, %, France, 2006-09
- Top flavours
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- Figure 19: Top five flavours on new product development, %, France, 2006-09
- Most innovative products
- Germany – Beer
- Top claims
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- Figure 20: Top five claims on new product development, %, Germany, 2006-09
- Top flavours
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- Figure 21: Top five flavours on new product development, %, Germany, 2006-09
- Most Innovative products
- Italy – Beer
- Top claims
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- Figure 22: Top five claims on new product development, %, Italy, 2006-09
- Top flavours
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- Figure 23: Top five flavours on new product development, %, Italy, 2006-09
- Most innovative products
- Spain – Beer
- Top claims
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- Figure 24: Top five claims on new product development, %, Spain, 2006-09
- Top flavours
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- Figure 25: Top five flavours on new product development, %, Spain, 2006-09
- Most innovative products
- UK – Beer
- Top claims
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- Figure 26: Top five claims on new product development, UK, 2006-09
- Top flavours
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- Figure 27: Top five flavours on new product development, UK, 2006-09
- Most innovative products
The Consumer
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- Key points
- Alcohol consumption
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- Figure 28: Alcohol consumption, by country, 2009
- Beer across Europe
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- Figure 29: Penetration of beer, by country, 2009
- European trends
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- Figure 30: Trends in penetration of beer, by type, by country, 2005-09
- Types of beer
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- Figure 31: Penetration of beer, by type, by country, 2009
- Frequency of drinking beer
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- Figure 32: Frequency of drinking draught beer/lager, by country, 2009
- Occasions
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- Figure 33: Drinking occasions, by country, 2009
- Attitudes
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- Figure 34: Attitudes towards drinking, by country, 2009
- Demographics
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- Figure 35: France demographics, 2009
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- Figure 36: Germany demographics, 2009
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- Figure 37: GB demographics, 2009
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- Figure 38: Spain demographics, 2009
Appendix – Market Segmentation
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- Figure 39: Market segmentation, by volume, Austria, 2008
- Figure 40: Market segmentation, by volume, Belgium, 2008
- Figure 41: Market segmentation, by volume, Bulgaria, 2008
- Figure 42: Market segmentation, by volume, Czech Republic, 2008
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- Figure 43: Market segmentation, by volume, Denmark, 2008
- Figure 44: Market segmentation, by volume, Estonia, 2005
- Figure 45: Market segmentation, by volume, Finland, 2008
- Figure 46: Market segmentation, by volume, Hungary, 2008
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- Figure 47: Market segmentation, by volume, Ireland, 2008
- Figure 48: Market segmentation, by volume, Italy, 2008
- Figure 49: Market segmentation, by volume, Netherlands, 2008
- Figure 50: Market segmentation, by volume, Norway, 2008
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- Figure 51: Market segmentation, by volume, Poland, 2008
- Figure 52: Market segmentation, by volume, Portugal, 2008
- Figure 53: Market segmentation, by value, Portugal, 2008
- Figure 54: Market segmentation, by volume, Romania, 2008
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- Figure 55: Market segmentation, by volume, Russia, 2008
- Figure 56: Market segmentation, by volume, Slovak Republic, 2008
- Figure 57: Market segmentation, by volume, Sweden, 2008
- Figure 58: Market segmentation, by volume, Switzerland, 2008
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- Figure 59: Market segmentation, by volume, Turkey, 2008
- Figure 60: Market segmentation, by volume, Ukraine, 2008
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Appendix – Market Size and Forecast Data
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- Figure 61: Value sales of beer, by country, 2004-13
- Figure 62: Spend per capita, by country, 2004-08
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- Figure 63: Volume sales of beer, by country, 2004-13
- Figure 64: Volume sales of beer, by country, 2004-13
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- Figure 65: Volume sales of beer, by country, 2004-13
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