The $2.4 billion FDMx prepared cakes and pies market managed to find a silver lining in the economic recession as consumers looked for simple indulgences to treat themselves and find comfort. This report examines overall sales, as well as detailed segment sales, of prepared cakes and pies through FDMx including in-store bakeries in the U.S. Detailed sales by brand through FDMx are also analyzed for each segment.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scopes and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
ISB Sales
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Cupcakes and Brownies
Segment Performance—Shelf-stable Cakes
Segment Performance—Shelf-stable Pies
Segment Performance—Cheesecakes
Retail Channels
Retail Channels—Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Types of Baked Good Eaten
Frequency and Usage of Eating Cakes or Pies
Purchase Venues for RTE Baked Goods
Important Attributes for RTE Baked Goods
Attitudes and Opinions about Health and Nutrition
Recession-related Changes in Behavior
Impact of Hispanics and Race
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Drug Stores and Mass Merchandisers
Leading Companies
Brand Share—Cupcakes and Brownies
Brand Share—Shelf-stable Cakes
Brand Share—Shelf-Stable Pies
Brand Share—Refrigerated Cheesecakes
Brand Share—Refrigerated Cakes and Pies
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix: Trade Associations
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