In spite of the fluctuating economy, vegetables have shown impressive growth across fresh, frozen, and canned segments in the past five years, proving that dinner fare is recession-resistant, much to the pleasure of growers, manufacturers, marketers and retailers. Consumers still view vegetables as an important part of dining at home.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Vegetables
Segment Performance—Processed Vegetables
Retail Channels
Retail Channels—Other
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Vegetable Usage
Purchase Habits
Attitudes and Motivations
Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Grocery Stores
Retail Channels—Supercenters and Warehouse Clubs
Retail Channels—Natural Foods Supermarkets
Leading Companies
Brand Share—Frozen Vegetables
Brand Share—Fresh Packaged Salads
Brand Share—Canned/Bottled Vegetables
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Tables
Appendix—Trade Associations
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Sales performance of vegetables by segment and retail channel, as well as the forecast for the market through 2015
