Black buying power is on the rise and is expected to reach $1.1 trillion by 2014, according to the Selig Center for Economic Growth. Despite tough economic times, Blacks are still traveling in the U.S. and abroad, taking cruises and booking luxury hotels. Black households are more likely than the national average to include children in their travel, meaning that theme parks are an ideal form of entertainment ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
A Profile of the Travel-Minded Black Consumer
Domestic Travel
International Travel
Cruise Ship Vacations
Theme Parks
Accommodations
U.S. Black Population
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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International and domestic travel among Blacks, including business and personal, how much they spend, and how often they travel
