Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Germany cleans up
- Continued value growth
- Active new product development
- Soap on the ropes?
European Market Size and Forecast
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- Key points
- Soap, bath and shower products
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- Figure 1: Retail value sales of soap, bath and shower products, by country, 2004-13
- Figure 2: Retail value sales of soap, bath and shower products, by country, 2004-13
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- Figure 3: Spend per capita, by country, 2004-09
Market Segmentation
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- Key points
- Soap, bath and shower products
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- Figure 4: Market segmentation, by value, France, 2009
- Figure 5: Market segmentation, by value, Germany, 2009
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- Figure 6: Market segmentation, by value, Italy, 2009
- Figure 7: Market segmentation, by value, Spain, 2009
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- Figure 8: Market segmentation, by value, UK, 2009
- Figure 9: Market segmentation, by value, Belgium, 2009
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- Figure 10: Market segmentation, by value, Netherlands, 2009
- Figure 11: Market segmentation, by value, Norway, 2009
- Figure 12: Market segmentation, by value, Romania, 2009
Companies and Product Innovation
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- Key points
- Global region
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- Figure 13: Percentage of new product launches, by region, 2009
- European region
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- Figure 14: Percentage of new product launches, by top ten European countries, 2009
- Launches driven by extensions
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- Figure 15: Percentage of new products by launch type, 2009
- Soap, bath and shower products by top claims
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- Figure 16: Percentage of new product launches by top ten claims by the ‘Big 5’ European countries, 2009
- Soap, bath and shower products by top fragrances
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- Figure 17: Percentage of new product launches by top five fragrances, by the ‘Big 5’ European countries, 2009
- France – Soap, bath and shower products
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- Figure 18: Percentage of new product development, by sub-category, France, 2006-09
- Figure 19: Top five claims on new product development, France, 2006-09
- Figure 20: Top five fragrances in new product development, France, 2006-09
- Gently does it
- Expanding organic offer
- Limited editions
- Hammam stars
- Equestrian extracts
- Germany – Soap, bath and shower products
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- Figure 21: Percentage of new product development, by sub-category, Germany, 2006-09
- Figure 22: Top five claims on new product development, Germany, 2006-09
- Figure 23: Top five fragrances on new product development, Germany, 2006-09
- Aromatherapy care
- Sensual skin care
- Hand sanitisers
- After-sun shower gel
- Character merchandising for kids
- Italy – Soap, bath and shower products
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- Figure 24: Percentage of new product development, by sub-category, Italy, 2006-09
- Figure 25: Top five claims on new product development, Italy, 2006-09
- Figure 26: Top five fragrances on new product development, Italy, 2006-09
- Anti-ageing takes a bath
- Gentle cleansing
- Multifunctional men
- Thermal goes nuclear
- Eye-catching packaging
- Spain – Soap, bath and shower products
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- Figure 27: Percentage of new product development, by sub-category, Spain, 2006-09
- Figure 28: Top five claims on new product development, Spain, 2006-09
- Figure 29: Top five fragrances on new product development, Spain, 2006-09
- Bulk packs
- Products for children
- In search of authenticity
- Natural winners
- UK – Soap, bath and shower products
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- Figure 30: Percentage of new product development, by sub-category, UK, 2006-09
- Figure 31: Top five claims on new product development, UK, 2006-09
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- Figure 32: Top five fragrances on new product development, UK, 2006-09
- Natural additions
- Charity links
- More than masculine
- Sumptuous bath additives
The Consumer
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- Key points
- Penetration of soap, bath and shower products
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- Figure 33: Penetration of soap, by country, 2009
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- Figure 34: Penetration of bath and shower products, by country, by women, 2009
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- Figure 35: Penetration of bath and shower products, by country, by women, 2009
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- Figure 36: Penetration of bath and shower products, by country, by men, 2009
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- Figure 37: Penetration of bath and shower products, by country, by men, 2009
- Frequency of using soap, bath and shower products
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- Figure 38: Frequency of using liquid soap, by country, 2009
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- Figure 39: Frequency of using bar soap, by country, 2009
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- Figure 40: Frequency of using bath and shower products, by country, by women, 2009
- Trends in penetration of soap, bath and shower products
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- Figure 41: Trends in penetration of soap, France, 2005-09
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- Figure 42: Trends in penetration of soap, Germany, 2005-09
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- Figure 43: Trends in penetration of soap, Spain, 2005-09
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- Figure 44: Trends in penetration of soap, GB, 2005-09
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- Figure 45: Trends in penetration of bath and shower products, by women, France, 2005-08
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- Figure 46: Trends in penetration of bath and shower products, by men, France, 2005-08
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- Figure 47: Trends in penetration of bath and shower products, by women, Germany, 2005-08
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- Figure 48: Trends in penetration of bath and shower products, by men, Germany, 2005-08
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- Figure 49: Trends in penetration of bath and shower products, by women, Spain, 2005-08
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- Figure 50: Trends in penetration of bath and shower products, by men, Spain, 2005-08
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- Figure 51: Trends in penetration of bath and shower products, by women, GB, 2005-08
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- Figure 52: Trends in penetration of bath and shower products, by men, GB, 2005-08
- Penetration of soap, bath and shower products by demographics
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- Figure 53: Use of soap, bath and shower products, by demographics, by women, France, 2009
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- Figure 54: Use of soap, bath and shower products, by demographics, by women, Germany, 2009
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- Figure 55: Use of soap, bath and shower products by demographics, by women, Spain, 2009
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- Figure 56: Use of soap, bath and shower products, by demographics, by women, GB, 2009
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- Figure 57: Use of soap, bath and shower products, by demographics, by men, France, 2009
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- Figure 58: Use of soap, bath and shower products, by demographics, by men, Germany, 2009
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- Figure 59: Use of soap, bath and shower products, by demographics, by men, Spain, 2009
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- Figure 60: Use of soap, bath and shower products, by demographics, by men, GB, 2009
- Consumer attitudes
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- Figure 61: Attitudes towards appearance, by country, by women, 2009
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- Figure 62: Attitudes towards appearance, by country, by men, 2009
Appendix – Market Size and Forecast Data
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- Figure 63: Retail value sales of soap, bath and shower products, by country, 2004-13
- Figure 64: Retail value sales of soap, bath and shower products, by country, 2004-13
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- Figure 65: Spend per capita, by country, 2004-09
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