Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Italy and Germany lead
- Varying penetration rates
- Continued growth
- Health trend
- Limited editions
European Market Size and Forecast
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- Key points
- Italy the largest market in Europe
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- Figure 1: Retail value sales of bottled water, by country, 2004-13
- Figure 2: Retail value sales of bottled water, by country, 2004-13
- Figure 3: Retail value sales of bottled water, by country, 2004-13
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- Figure 4: Retail volume sales of bottled water, by country, 2004-13
- Figure 5: Retail volume sales of bottled water, by country, 2004-13
- Figure 6: Retail volume sales of bottled water, by country, 2004-13
- Figure 7: Retail volume sales of bottled water, by country, 2004-13
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- Figure 8: Spend per capita, by country, 2004-08
Market Segmentation
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- Key points
- Distinct preference for still water
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- Figure 9: Market segmentation, by volume, France, 2008
- Figure 10: Market segmentation, by volume, Germany, 2008
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- Figure 11: Market segmentation, by volume, Italy, 2008
- Figure 12: Market segmentation, by volume, Spain, 2008
- Figure 13: Market segmentation, by value, Spain, 2008
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- Figure 14: Market segmentation, by volume, UK, 2009
- Figure 15: Market segmentation, by value, UK, 2009
Companies and Product Innovation
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- Key points
- Global region
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- Figure 16: Percentage of new product launches, by region, 2009
- European region
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- Figure 17: Percentage of new product launches, by top ten European countries, 2009
- Bottled water by top five claims
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- Figure 18: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
- Bottled water by top five flavours
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- Figure 19: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries, 2009
- France – Bottled water
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- Figure 20: Percentage of new product launches, France, 2006-09
- Figure 21: Top claims on new product development, France, 2006-09
- Figure 22: Top flavours in new product development, France, 2006-09
- Increasingly specific target groups
- Drinking for beauty
- Collector editions
- Environmentally-friendly packaging
- Germany – Bottled water
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- Figure 23: Percentage of new product launches, Germany, 2006-09
- Figure 24: Top claims on new product development, Germany, 2006-09
- Figure 25: Top flavours in new product development, Germany, 2006-09
- Water and oxygen
- Children’s products
- Designer waters
- Innovative flavours
- Pure water
- Italy – Bottled water
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- Figure 26: Percentage of new product launches, Italy, 2006-09
- Figure 27: Top claims on new product development, Italy, 2006-09
- Figure 28: Top flavours in new product development, Italy, 2006-09
- Low carbonation and low sodium waters
- Health matters
- Purity sells
- New looks
- Spain – Bottled water
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- Figure 29: Percentage of new product launches, Spain, 2006-09
- Figure 30: Top claims on new product development, Spain, 2006-09
- Figure 31: Top flavours in new product development, Spain, 2006-09
- Less sodium
- Evian’s eye-catchers
- Message in a bottle
- Convenient packaging
- UK – Bottled water
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- Figure 32: Percentage of new product launches, UK, 2006-09
- Figure 33: Top claims on new product development, UK, 2006-09
- Figure 34: Top flavours in new product development, UK, 2006-09
- For a good cause
- Heritage waters
- Sustainable packaging
- Lunchbox fillers
The Consumer
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- Key points
- Britons’ take-up of bottled water low in European terms
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- Figure 35: Penetration of bottled water, by country, 2009
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- Figure 36: Frequency of drinking bottled water, by country, 2009
- Still or sparkling?
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- Figure 37: Types of bottled water, by country, 2009
- Size matters
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- Figure 38: Package types of bottled water, by country, 2009
- Flavoured water remains on the sidelines
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- Figure 39: Penetration of flavoured water, by country, 2009
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- Figure 40: Frequency of drinking flavoured water, by country, 2009
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- Figure 41: Package types of flavoured water, by country, 2009
- Trends in product penetration
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- Figure 42: Trends in penetration of bottled water, France, 2005-09
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- Figure 43: Trends in penetration of bottled water, Germany, 2005-09
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- Figure 44: Trends in penetration of bottled water, Spain, 2005-09
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- Figure 45: Trends in penetration of bottled water, GB, 2005-09
- Product use by demographics
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- Figure 46: Use bottled water, by demographics, France, 2009
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- Figure 47: Use bottled water, by demographics, Germany, 2009
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- Figure 48: Use bottled water, by demographics, Spain, 2009
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- Figure 49: Use bottled water, by demographics, GB, 2009
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- Figure 50: Use flavoured water, by demographics, France, 2009
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- Figure 51: Use flavoured water, by demographics, Germany, 2009
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- Figure 52: Use flavoured water, by demographics, GB, 2009
- Consumer attitudes
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- Figure 53: Attitudinal statements, by country, 2009
Appendix – Market Segmentation
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- Figure 54: Market segmentation, by volume, Austria, 2008
- Figure 55: Market segmentation, by volume, Belgium, 2008
- Figure 56: Market segmentation, by volume, Bulgaria, 2008
- Figure 57: Market segmentation, by volume, Czech Republic, 2008
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- Figure 58: Market segmentation, by volume, Denmark, 2008
- Figure 59: Market segmentation, by volume, Finland, 2008
- Figure 60: Market segmentation, by volume, Greece, 2008
- Figure 61: Market segmentation, by volume, Hungary, 2008
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- Figure 62: Market segmentation, by volume, Ireland, 2008
- Figure 63: Market segmentation, by value, Ireland, 2008
- Figure 64: Market segmentation, by volume, Netherlands, 2008
- Figure 65: Market segmentation, by volume, Norway, 2008
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- Figure 66: Market segmentation, by volume, Poland, 2008
- Figure 67: Market segmentation, by volume, Portugal, 2008
- Figure 68: Market segmentation, by volume, Russia, 2008
- Figure 69: Market segmentation, by volume, Sweden, 2008
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- Figure 70: Market segmentation, by volume, Switzerland, 2008
- Figure 71: Market segmentation, by volume, Turkey, 2008
- Figure 72: Market segmentation, by volume, Ukraine, 2008
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Appendix – Market Size and Forecast Data
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- Figure 73: Retail value sales of bottled water, by country, 2004-13
- Figure 74: Retail value sales of bottled water, by country, 2004-13
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- Figure 75: Retail value sales of bottled water, by country, 2004-13
- Figure 76: Retail volume sales of bottled water, by country, 2004-13
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- Figure 77: Retail volume sales of bottled water, by country, 2004-13
- Figure 78: Retail volume sales of bottled water, by country, 2004-13
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- Figure 79: Retail volume sales of bottled water, by country, 2004-13
- Figure 80: Spend per capita, by country, 2004-08
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