Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- A comeback for butter
- Convenience of spreadability
- High number of organic, and healthier, launches
- France has highest penetration of butter, Germany leads for spreads
European Market Size and Forecast
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- Key points
- Overall
- Butter
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- Figure 1: Retail value sales of butter, by country, 2004-13
- Figure 2: Retail value sales of butter, by country, 2004-13
- Figure 3: Retail volume sales of butter, by country, 2004-13
- Figure 4: Retail volume sales of butter, by country, 2004-13
- Figure 5: Retail volume sales of butter, by country, 2004-13
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- Figure 6: Spend per capita, by country, 2004-08
- Fats and spreads
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- Figure 7: Retail value sales of margarine. UK, 2004-14
- Figure 8: Spend on Margarine per capita, UK, 2004-09
- Figure 9: Retail value sales of margarine, France, 2004-13
- Figure 10: Retail volume sales of margarine, France, 2004-13
- Figure 11: Spend per capita on margarine, France, 2004-08
Market Segmentation
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- Key points
- Butter
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- Figure 12: Market segmentation, by volume, France, 2008
- Figure 13: Market segmentation, by volume, Germany, 2008
- Figure 14: Market segmentation, by volume, Italy, 2008
- Figure 15: Market segmentation, by volume, Spain, 2008
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- Figure 16: Market segmentation, by value, UK, 2008
- Fats and spreads
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- Figure 17: Market segmentation, by value, UK, 2009
- Figure 18: Market segmentation, by volume, France, 2008
Companies and Product Innovation
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- Key points
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- Figure 19: Percentage of new product launches, by region, 2009
- Figure 20: Percentage of new product launches, by European country, 2009
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- Figure 21: Percentage of new product launches, by sub-category, by country, 2009
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- Figure 22: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
- France – Butter, yellow fats and oils
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- Figure 23: Percentage of new product launches, by sub-category, France, 2006-09
- Figure 24: Top five claims in new product development, France, 2006-09
- Most innovative products
- Germany – Butter, yellow fats and oils
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- Figure 25: Percentage of new product launches, by sub-category, Germany, 2006-09
- Figure 26: Top five claims on new product development, Germany, 2006-09
- Most innovative products
- Italy – Butter, yellow fats and oils
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- Figure 27: Percentage of new product launches, by sub-category, Italy, 2006-09
- Figure 28: Top five claims on new product development, Italy, 2006-09
- Most innovative products
- Spain – Butter, yellow fats and oils
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- Figure 29: Percentage of new product launches, by sub-category, Spain, 2006-09
- Figure 30: Top five claims on new product development, Spain, 2006-09
- Most innovative products
- UK – Butter, yellow fats and oils
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- Figure 31: Percentage of new product launches, by sub-category, UK, 2006-09
- Figure 32: Top five claims on new product development, UK, 2006-09
- Most innovative products
The Consumer
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- Key points
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- Figure 33: Penetration and frequency of eating butter and margarine and low fat/dairy spreads, by country, 2009
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- Figure 34: Types of butter, by country, 2009
- Trends
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- Figure 35: Trends in penetration of eating butter and margarine and low fat/dairy spreads, France, 2005-09
- Figure 36: Trends in penetration of eating butter and margarine and low fat/dairy spreads, Germany, 2005-09
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- Figure 37: Trends in penetration of eating butter and margarine and low fat/dairy spreads, GB, 2005-09
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- Figure 38: Trends in penetration of eating butter and margarine and low fat/dairy spreads, Spain, 2005-09
- Demographic analysis
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- Figure 39: France demographics, 2009
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- Figure 40: France demographics, 2009
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- Figure 41: Germany demographics, 2009
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- Figure 42: Germany demographics, 2009
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- Figure 43: GB demographics, 2009
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- Figure 44: GB demographics, 2009
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- Figure 45: Spain demographics, 2009
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- Figure 46: Spain demographics, 2009
- Attitudes
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- Figure 47: Attitudes towards eating, by country, 2009
Appendix – Market Segmentation Data
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- Figure 48: Market segmentation, by volume, Austria, 2008
- Figure 49: Market segmentation, by value, Austria, 2008
- Figure 50: Market segmentation, by volume, Czech Republic, 2008
- Figure 51: Market segmentation, by volume, Hungary, 2006
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- Figure 52: Market segmentation, by value, Ireland, 2008
- Figure 53: Market segmentation, by volume, Netherlands, 2008
- Figure 54: Market segmentation, by value, Romania, 2008
- Figure 55: Market segmentation, by volume, Russia, 2008
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- Figure 56: Market segmentation, by volume, Slovak Republic, 2008
- Figure 57: Market segmentation, by volume, Sweden, 2008
- Figure 58: Market segmentation, by volume, Switzerland, 2008
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Appendix – Market Size and Forecast Data
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- Figure 59: Retail value sales of butter, by country, 2004-13
- Figure 60: Retail value sales of butter, by country, 2004-13
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- Figure 61: Retail volume sales of butter, by country, 2004-13
- Figure 62: Retail volume sales of butter, by country, 2004-13
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- Figure 63: Retail volume sales of butter, by country, 2004-13
- Figure 64: Spend per capita, by country, 2004-08
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- Figure 65: Retail value sales of margarine. UK, 2004-14
- Figure 66: Spend on Margarine per capita, UK, 2004-09
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- Figure 67: Retail value sales of margarine, France, 2004-13
- Figure 68: Retail volume sales of margarine, France, 2004-13
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- Figure 69: Spend per capita on margarine, France, 2004-08
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