Table of Contents
Issues in the Market
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- Key themes
- Definition
- Consumer research
- Abbreviations
Market in Brief
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- Value sales rise with added-value products
- Baby milks still strong
- New Product Development
- Sales dominated by a few international players
- Consumer profile and penetration
European Market Size and Forecast
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- Key points
- Market trend European ‘Big 5’
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- Figure 1: Retail value sales of baby food, by country, 2004-13
- Figure 2: Year-on-year growth in retail value sales of baby food, by country, 2004-13
- Baby food – Other European countries
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- Figure 3: Retail value sales of baby food, by country, 2004-13
- Figure 4: Year-on-year growth in retail value sales of baby food, by country, 2004-13
- Panorama on volume consumption
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- Figure 5: Retail volume sales of baby food, by country, 2004-13
- Figure 6: Year-on-year growth in retail volume sales of baby food, by country, 2004-13
Market Segmentation
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- Key points
- France
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- Figure 7: Market segmentation, by value, France, 2008
- Germany
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- Figure 8: Market segmentation, by value and volume, Germany, 2008
- Italy
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- Figure 9: Market segmentation, by value, Italy, 2008
- Spain
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- Figure 10: Market segmentation, by value and volume, Spain, 2008
- UK
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- Figure 11: Market segmentation, by value, UK, 2008
- Other European countries
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- Figure 12: Market segmentation, by value, Belgium, 2008
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- Figure 13: Market segmentation, by value, Netherlands, 2008
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- Figure 14: Market segmentation, by value, Poland, 2008
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- Figure 15: Market segmentation, by value, Russia, 2008
Companies and Product Innovation
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- Key points
- Regional analysis – Europe dominates NPD
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- Figure 16: Percentage of new product launches, by region, 2009
- Figure 17: Percentage of new product launches, by region and sub-category, 2009
- European analysis – Germany leads in NPD
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- Figure 18: Percentage of new product launches, by European country, 2009
- Figure 19: Percentage of new product launches, by top ten European countries, 2006-09
- Latest NPD trends
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- Figure 20: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
- Reducing chemicals
- Catering for allergies and intolerances
- Organic on the rise
- Taking out sugar and salt and …
- Convenience food for the time-pressed
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- Figure 21: Percentage of new product launches, by top five flavours by the ‘Big 5’ European countries, 2009
- France
- Danone and Nestlé dominate sales
- NPD activity declined in 2008 and 2009
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- Figure 22: Percentage of new product launches, by sub-category, France, 2006-09
- Quality and naturalness shaped NPD in France
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- Figure 23: Top five claims in new product development, France, 2006-09
- Figure 24: Top five flavours on new product development, France, 2006-09
- Most innovative products in France
- Germany
- Hipp main supplier in the German market
- Innovation remains high
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- Figure 25: Percentage of new product launches, by sub-category, Germany, 2006-09
- Naturalness shaped NPD
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- Figure 26: Top five claims on new product development, Germany, 2006-09
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- Figure 27: Top five flavours on new product development, Germany, 2006-09
- Most innovative products in Germany
- Italy
- Highly concentrated market
- NPD slowed down in 2009
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- Figure 28: Percentage of new product launches, by sub-category, Italy, 2006-09
- Allergen is a key feature
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- Figure 29: Top five claims on new product development, Italy, 2006-09
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- Figure 30: Top five flavours on new product development, Italy, 2006-09
- Most innovative products
- Spain
- Nestlé leads in Spain
- NPD badly suffered in 2009
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- Figure 31: Percentage of new product launches, by sub-category, Spain, 2006-09
- No additives/preservatives leading claim in 2009
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- Figure 32: Top five claims on new product development, Spain, 2006-09
- Figure 33: Top five flavours on new product development, Spain, 2006-09
- Most innovative products in Spain
- UK
- Highly concentrated arena
- Lively NPD activity
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- Figure 34: Percentage of new product launches, by sub-category, UK, 2006-09
- Opting for natural choices
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- Figure 35: Top five claims on new product development, UK, 2006-09
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- Figure 36: Top five flavours on new product development, UK, 2006-09
- Most innovative products
The Consumer
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- Key points
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- Figure 37: Penetration and frequency of using baby food, by country, 2009
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- Figure 38: Types of baby or junior foods, cereals, rusks, yogurt and fromage frais, by country, 2009
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- Figure 39: Trends in penetration of using baby milk, by country, 2005-09
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- Figure 40: Trends in penetration of using baby or junior foods, cereals, rusks, yogurt and fromage frais, Germany, 2005-09
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- Figure 41: Attitudes towards food and shopping, by country, 2009
Appendix – Market Size and Forecast Data
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- Figure 42: Retail value sales of baby food, by country, 2004-13
- Figure 43: Year-on-year growth in retail value sales of baby food, by country, 2004-13
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- Figure 44: Retail value sales of baby food, by country, 2004-13
- Figure 45: Year-on-year growth in retail value sales of baby food, by country, 2004-13
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- Figure 46: Retail volume sales of baby food, by country, 2004-13
- Figure 47: Year-on-year growth in retail volume sales of baby food, by country, 2004-13
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