Table of Contents
Issues in the Market
-
- Key themes
- Definition
- Abbreviations
Future Opportunities
-
- Breaking it into bite-size chunks
- Break it down
- Eco technology for the tech-novices
- Save time and money
- The bigger picture
- Right here, right now
- Entertain me!
Market in Brief
-
- High level of environmental awareness
- Unwilling to pay more to save energy
- A cost-energy balance
- Incentives will drive replacement of larger items
- Appliances need a range of added-value selling points
- Smart metering rollout might confuse
-
- Figure 1: Agreement with attitudinal statements to environmental issues, 2009
- How much more needs to be done?
- Energy saving’s top three
-
- Figure 2: Equipment bought or installed in the home to save energy, April 2010
- Over half of consumers are energy-thrifty
-
- Figure 3: Action taken to improve energy efficiency in the home, April 2010
- High-cost or complex installations least likely to be done
-
- Figure 4: Attitudes towards energy efficiency in the home, April 2010
- Slow housing market dampens demand
- Higher appliance ownership
- Strengths in the market
- Weaknesses in the market
- New building designs
- What the retailers are doing
- Target groups
-
- Figure 5: Target groups for energy saving in the home, April 2010
- Outlook
Internal Market Environment
-
- Key points
- Consumers are making changes
-
- Figure 6: Agreement with attitudinal statements to reducing energy use and switching suppliers, 2007-09
- Figure 7: Interest in energy saving and in new appliances, by age, 2009
- Inertia when it comes to switching
- How consumers think about environmental issues
-
- Figure 8: Attitudes towards environmental issues, 2005-09
- Unwilling to pay more
-
- Figure 9: Negative views on the environment, by age, 2009
- Youth more motivated by savings
- Me Me Me
- Gender divide
- Whose future is it?
- Join in
- Consumers and their homes
-
- Figure 10: Attitudes towards cooking and the home, 2005-09
- Ready steady cook
- Central heating
-
- Figure 11: Ownership and purchasing of central heating, 2005-09
- Scrapping old boilers
- Use of fires
- Double glazing
-
- Figure 12: Ownership of glazing, 2005-09
- Rising utility bills
-
- Figure 13: Annual percentage changes in consumer price indices for electricity and gas, April 2009-March 2010
- Gas and electricity use
-
- Figure 14: Trends in domestic annual consumption of energy and gas, 2000-09
- Seasonal variations in consumption
-
- Figure 15: Trends in domestic consumption of energy and gas, 2000-09 (quarterly)
- More lights used in winter
- Gas consumption sees larger seasonal variations
- Government targets for renewable energy
- Government driving for domestic energy reductions
- Smart metering rollout announced
- Labelling developments for electrical goods
- Simpler consumer labelling
- Europe wants even more recycling
- Most homes have some loft insulation
-
- Figure 16: Loft insulation in English housing stock, by thickness, 2007
- Government subsidies help to drive progress
Broader Market Environment
-
- Key points
- Housing stock in the UK
-
- Figure 17: Dwelling stock, England, by year built – 31 March 2007
- Slow housing market
-
- Figure 18: Trends in the housing market, 2005-09
- Number and size of UK households
-
- Figure 19: UK households, by size, 2005-15
- The age structure of the population
-
- Figure 20: Trends in the age structure of the UK population, 2005-15
- Figure 21: Forecast adult population trends, by socio-economic group, 2005-15
- New houses more efficient
- Ownership of domestic appliances
- A house filled with gadgets
-
- Figure 22: Repertoire of appliances owned, 2009
- Figure 23: Ownership of 16 or more appliances, by socio-economic group, 2009
- TV usage
-
- Figure 24: Number of hours spent watching TV on an average weekday, 2005-09
-
- Figure 25: Spend five hours or more watching TV on average weekday, by socio-economic group, 2009
- Sharp rise in internet use
-
- Figure 26: Hours spent using the internet in the last month, 2005-09
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- More eco housing to be built
- npower giving free smart meters
- Energy-saving features for white goods
-
- Figure 27: Most important product features when choosing white goods, January 2010
- AMDEA promoting change
- Smart metering progress
- Encouragement from the utility providers
- B&Q’s One Planet Home
- Marks & Spencer – Living the values
- Tesco – Greener living
- E.ON – Free Energy meters
- Scottish Power
- npower
- British Gas
- EDF Energy
The Consumer – Energy-saving Goods Bought or Installed
-
- Key points
- Making energy savings
-
- Figure 28: Energy-saving equipment bought or installed in the home, April 2010
- Top three ahead by miles
-
- Figure 29: Energy-saving equipment bought or installed in the home, top three, by age and socio-economic group, April 2010
- Double glazing ranks second
- Lag my loft
- Easier to see loft insulation
- Boilers and appliances make headway
- Repertoire
-
- Figure 30: Repertoire of energy-saving equipment bought or installed in the home to save energy, April 2010
-
- Figure 31: Energy-saving equipment bought or installed in the home, by repertoire, April 2010
The Consumer – Steps to Improve Energy Efficiency
-
- Key points
-
- Figure 32: Statements on improving energy efficiency in the home, April 2010
- Consumers’ behaviour is influenced by desire to make savings
- Wealthy Achievers switch off the lights
- Higher social groups wait until a full wash load
- Don’t overfill the kettle
-
- Figure 33: Improving energy efficiency in the home, by age and socio-economic group, April 2010
- Heating when it’s needed
- Switch off, not standby
- High uptake of energy-saving lighting
-
- Figure 34: Fitted energy-efficient bulbs in all light fittings, by age and socio-economic group, April 2010
- More could use eco settings
- Tumbling the clothes
-
- Figure 35: Household set-up and laundry habits, January 2010
The Consumer – Attitudes Towards Energy Efficiency
-
- Key points
-
- Figure 36: Statements on energy efficiency in the home, April 2010
- Energy efficiency influences one in four
- Don’t bother me with details
- Assessed for energy efficiency
- Unaware of grants?
- Micro-generation too costly
- When the time is right
-
- Figure 37: Attitudes towards energy efficiency in the home, energy ratings and running costs, by age and socio-economic group, April 2010
The Consumer – Target Groups
-
- Key points
-
- Figure 38: Marketing targets for energy efficiency, April 2010
- Energy Naïve (22%)
- What do they think?
- Who are they?
- What energy-saving measures have they taken?
- Marketing message
- Everything in moderation (39%)
- What do they think?
- Who are they?
- What energy-saving measures have they taken?
- Marketing message
- Switched On (14%)
- What do they think?
- Who are they?
- What energy-saving measures have they taken?
- Marketing message
- Energy dunces (25%)
- What do they think?
- Who are they?
- What energy-saving measures have they taken?
- Marketing message
Appendix – Internal Market Environment
-
-
- Figure 39: Agreement with attitudinal statements, by demographics, 2009
- Figure 40: Agreement with attitudinal statements, by demographics, 2009
-
- Figure 41: Ownership and purchasing of central heating, 2005-09
- Figure 42: Ownership and purchasing of glazing, 2005-09
-
- Figure 43: Annual percentage changes in consumer price indices for electricity and gas, April 2009-March 2010
- Figure 44: Trends in domestic consumption of energy and gas, 2000-09 (annual)
- Figure 45: Trends in domestic consumption of energy and gas, 2007-09 (quarterly)
-
Appendix – Broader Market Environment
-
-
- Figure 46: Ownership of appliances, 2005-09
- Figure 47: Repertoire of appliances owned, by demographics, 2009
-
- Figure 48: Number of hours spent watching TV on an average weekday, by demographics, 2009
- Figure 49: Household characteristics: Mean household size, by type of accommodation and number of bedrooms in England, 2004-07
-
Appendix – Consumer Energy-saving Goods Bought or Installed
-
-
- Figure 50: Most popular equipment bought or installed in the home to save energy, by demographics, April 2010
-
- Figure 51: Next most popular equipment bought or installed in the home to save energy, by demographics, April 2010
-
- Figure 52: Repertoire of equipment bought or installed in the home to save energy, by demographics, April 2010
-
Appendix – Consumer Steps to Improve Energy Efficiency
-
-
- Figure 53: Most popular statements on improving energy efficiency in the home, by demographics, April 2010
-
- Figure 54: Next most popular statements on improving energy efficiency in the home, by demographics, April 2010
-
- Figure 55: Other statements on improving energy efficiency in the home, by demographics, April 2010
-
- Figure 56: Repertoire of statements on improving energy efficiency in the home, by demographics, April 2010
-
Appendix – Attitudes towards Energy Efficiency
-
-
- Figure 57: Most popular statements on energy efficiency in the home, by demographics, April 2010
- Figure 58: Next most popular statements on energy efficiency in the home, by demographics, April 2010
-
- Figure 59: Other statements on energy efficiency in the home, by demographics, April 2010
-
Appendix – Target Groups
-
-
- Figure 60: Target groups, by demographics, April 2010
- Figure 61: Statements on energy efficiency in the home, by target groups, April 2010
-
- Figure 62: Equipment bought or installed in the home to save energy, by target groups, April 2010
- Figure 63: Statements on improving energy efficiency in the home, by target groups, April 2010
-
- Figure 64: Repertoire of equipment bought or installed in the home to save energy, by target groups, April 2010
- Figure 65: Repertoire of statements on improving energy efficiency in the home, April 2010
-
Back to top