Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Standing room only
- A need for differentiation?
Market in Brief
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- Cinema buoyant on back of strong admissions and revenue growth
- Product quality drives admissions
- 3D provides box office boost
- Secondary revenues subdued by recessionary pressures
- Digital development opens up possibilities
- 3D helps to counter piracy
- Exhibitors under pressure to reduce theatrical window
- Big three maintain their dominance
- Little differentiation between main brands
- Film distributors shoulder bulk of responsibility for promotion
- Regular visitors most likely to go with partners
- Food and drink prices lead many to bring their own
- Ticket prices becoming a concern?
- Most support for improvements to hot drinks offer
Internal Market Environment
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- Key points
- Product drives the market
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- Figure 1: Box office results for the top 20 films released in the UK and Republic of Ireland, 2008
- Figure 2: Top 20 films released in the UK and Republic of Ireland, 2009
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- Figure 3: Top 20 films at the UK box office, 1998-2009
- Digital develops rapidly…
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- Figure 4: Number of high-end digital screens in the UK, 2005-09
- … at a cost but with benefits…
- VPF the solution for some operators…
- … as 3D finally breaks through in 2009
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- Figure 5: 3D digital screens in the UK, 2006-09
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- Figure 6: Top ten 3D releases, 2009
- Piracy still a problem but 3D may help
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- Figure 7: FACT seizure figures and analysis, 2000-07
- Theatrical window issue raises hackles
- Every cloud has a silver lining
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- Figure 8: UK weather trends, 2002-09
Broader Market Environment
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- Key points
- Focus shifts to debt reduction, governmentally and personally
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- Figure 9: GDP, PDI, consumer expenditure and savings, at constant 2005 prices, 2005-15
- Recession increases focus on value
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- Figure 10: Agreement with statements about impact of recession on leisure behaviour, July 2009
- Child population growth good for animated/family films
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- Figure 11: Trends in the age structure of the UK population, 2005-15
- More affluent population offers potential for secondary spend growth?
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- Figure 12: Forecast adult population trends, by socio-economic group, 2005-15
- Trends point to opportunities for content aimed at older age groups
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- Figure 13: Forecast adult population trends, by lifestage, 2005-15
- Singles rise set to continue
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- Figure 14: UK households, by size, 2005-15
- Internet growth: old news but still has implications for operators
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- Figure 15: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2002-09
- Immigration presents opportunities for operators
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- Figure 16: Long-term international migration, by age and gender, 1991-2008
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- Figure 17: Top five foreign languages at the UK and Republic of Ireland box office, 2008
Competitive Context
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- Key points
- Cinema outstrips the leisure market
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- Figure 18: Consumer expenditure on selected leisure activities, 2005-09
- Nearly a quarter visit cinema every month but TV dominates leisure time
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- Figure 19: Participation in leisure activities, 2009
- Multi-channel and cinema thrive alongside one another…
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- Figure 20: UK multichannel TV households, by platform, 2005-08
- … while growing broadband penetration opens up further possibilities
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- Figure 21: Trends in british internet penetration, April 2008-Jan 2010
- Pre-recorded video and DVD sales dwarf cinema
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- Figure 22: Pre-recorded video and DVD industry key metrics, UK, 2004-08
- Cinema-goers big on in-home technology
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- Figure 23: Electronic equipment owned, by most popular ways of watching movies by regular film watchers, July 2009
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- HMV: Coming to a store near you
- Kissing in the back row…?
- Mixing it up to keep the offer fresh
- Modifying for mobile users
- Making payments easier
Market Size and Forecast
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- Key points
- Revenue and admissions growth drive market forwards
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- Figure 24: UK cinema market, 2005-15
- Market reaches a new five-year high in 2009
- The future’s bright...
Market Segmentation
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- Key points
- 3D provides box office boost
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- Figure 25: Breakdown of UK cinema turnover, 2005-09
- Cinema adspend levels out
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- Figure 26: Cinema advertising revenue*, 2005-09
- ... but wind of change blows through the sector
- Admissions closely linked to school holiday times
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- Figure 27: UK cinema monthly admissions, 2005-09
- Multiplexes continue to drive screens growth
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- Figure 28: Trends in UK cinema site and screen numbers, 2005-09
- Multiplexes march on
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- Figure 29: UK multiplex development, 1985-2009
- London is cinema capital
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- Figure 30: Trends in UK cinema screens by region, 2005-09
Market Share
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- Key points
- Big three dominate in terms of share of screens
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- Figure 31: Cinema operators in the UK, by number of sites and screens, December 2009
- Figure 32: Cinema operators in the UK, by number of multiplex sites and screens, December 2009
Companies and Products
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- Key points
- Major circuits
- Odeon
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- Figure 33: Odeon and UCI Cinemas Group, key financials, 2007-08*
- Cineworld Group plc
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- Figure 34: Cineworld Group Plc, key financials 2009
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- Figure 35: Cineworld Group plc, revenue by source, 2008-09
- Vue
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- Figure 36: Vue Entertainment Holding UK Ltd, key financials 2009
- Circuits (50+ screens)
- Showcase
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- Figure 37: National Amusements UK, key financials, 2008-09
- City Screen
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- Figure 38: City Screen Ltd, key financials, 2007-08
- Reel Cinemas
- Empire
- Apollo
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- Figure 39: Apollo Cinemas, key financials, 2008-09
- Ward Anderson
Brand Elements
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- Key points
- Brand map
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- Figure 40: Attitudes towards and visits to cinema brands, January 2010
- Brand qualities of cinema brands
- Vue has the edge
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- Figure 41: Personalities of various cinema brands, January 2010
- Experience of cinema brands
- Odeon most visited, Picturehouse lacks awareness
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- Figure 42: Consumer usage of various cinema brands, January 2010
- Brand consideration for cinema brands
- Odeon most considered
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- Figure 43: Consideration of various cinema brands, January 2010
- Brand satisfaction for cinema brands
- Vue best all-round
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- Figure 44: Satisfaction with various cinema brands, January 2010
- Brand commitment to cinema brands
- Cineworld and Vue battle for customer loyalty
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- Figure 45: Commitment to various cinema brands, January 2010
- Brand intentions for cinema brands
- Vue and Cineworld have best retention
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- Figure 46: Future usage intentions for various cinema brands, January 2010
- Brand recommendation for cinema brands
- Cineworld and Vue most recommended, small players less pleasing
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- Figure 47: Recommendation of various cinema brands, January 2010
- Cineworld
- What the consumer thinks
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- Figure 48: Attitudes towards the Cineworld brand, January 2010
- Picturehouse
- What the consumer thinks
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- Figure 49: Attitudes towards the Picturehouse brand, January 2010
- Vue
- What the consumer thinks
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- Figure 50: Attitudes towards the Vue brand, January 2010
- Odeon
- What the consumer thinks
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- Figure 51: Attitudes towards the Odeon brand, January 2010
Brand Communication and Promotion
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- Key points
- Distributors drive demand with promotional clout
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- Figure 52: Main media expenditure, by UK film distributors and cinema exhibitors, 2005-09
- UK film distributors
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- Figure 53: UK film distributors’ media expenditure, by channel, 2005-09
- Universal and Sony spend big for small returns
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- Figure 54: UK film distributors – top ten advertisers, 2005-09
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- Figure 55: UK film distributors – top ten advertisers, by channel, 2009
- UK cinemas
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- Figure 56: UK cinemas’ media expenditure, by channel, 2005-09
- Cineworld dominates cinema spending
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- Figure 57: UK cinemas – top ten advertisers, 2005-09
- Cineworld treads a different path
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- Figure 58: UK cinemas – top ten advertisers, by channel, 2009
- Promotions
Cinema Visiting Habits
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- Key points
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- Figure 59: Frequency of visiting the cinema and with whom, March 2010
Attitudes Towards Cinema and Film
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- Key points
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- Figure 60: Attitudes towards going to cinema, March 2010
- Food and drink prices grate…
- … and drive many to bring their own
- Three quarters ‘wing it’
- Has the ticket price tipping point been reached?
- Movies at home boost interest in film?
- Many would like to go more often
- Weekday trade strong
- Reviews carry weight
- Rebalancing required to take needs of adult market into account?
- Short theatrical window leads to a quarter waiting
- Popcorn tugs parents’ heartstrings
Attitudes Towards Improving the Cinema Experience
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- Key points
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- Figure 61: Attitudes towards improving the cinema experience, March 2010
- Cinemas need to keep pace with consumer expectations
- Not for kids
- Alcohol hits the spot
- Making a night of it
- ‘Filmathons’ capture the imagination
Cinema Target Groups
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- Key points
- Savvy Screenies
- Perfectionists
- Ambivalent
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- Figure 62: Cinema target groups, March 2010
- Savvy Screenies heaviest cinema-goers
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- Figure 63: Frequency of visiting cinema, by target groups, March 2010
- Perfectionists head quest for better hot drinks
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- Figure 64: Cinema improvements or innovations, by target groups, March 2010
Appendix – Cinema Visiting Habits
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- Figure 65: Frequency of visiting the cinema with a partner, by demographics, March 2010
- Figure 66: Frequency of visiting the cinema with the family, by demographics, March 2010
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- Figure 67: Frequency of visiting the cinema with friends, by demographics, March 2010
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Appendix – Attitudes Towards Cinema and Film
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- Figure 68: Most popular attitudes towards going to cinema, by demographics, March 2010
- Figure 69: Next most popular attitudes towards going to cinema, by demographics, March 2010
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- Figure 70: Popular attitudes towards going to cinema, by demographics, March 2010
- Figure 71: Other attitudes towards going to cinema, by demographics, March 2010
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- Figure 72: Least popular attitudes towards going to cinema, by demographics, March 2010
- Figure 73: Attitudes towards going to cinema, by most popular frequency of visiting with a partner, March 2010
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- Figure 74: Attitudes towards going to cinema, by least popular frequency of visiting with a partner, March 2010
- Figure 75: Attitudes towards going to cinema, by most popular frequency of visiting the cinema with the family, March 2010
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- Figure 76: Attitudes towards going to cinema, by least popular frequency of visiting the cinema with the family, March 2010
- Figure 77: Attitudes towards going to cinema, by most popular frequency of visiting the cinema with friends, March 2010
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- Figure 78: Attitudes towards going to cinema, by least popular frequency of visiting the cinema with friends, March 2010
- Figure 79: Attitudes towards going to cinema, by most popular attitudes towards going to cinema, March 2010
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- Figure 80: Attitudes towards going to cinema, by next most popular attitudes towards going to cinema, March 2010
- Figure 81: Attitudes towards going to cinema, by popular attitudes towards going to cinema, March 2010
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- Figure 82: Attitudes towards going to cinema, by other attitudes towards going to cinema, March 2010
- Figure 83: Attitudes towards going to cinema, by least popular attitudes towards going to cinema, March 2010
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Appendix – Attitudes Towards Improving the Cinema Experience
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- Figure 84: Most popular cinema improvements or innovations, by demographics, March 2010
- Figure 85: Next most popular cinema improvements or innovations, by demographics, March 2010
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- Figure 86: Other cinema improvements or innovations, by demographics, March 2010
- Figure 87: Cinema improvements, by most popular frequency of visiting the cinema with a partner, March 2010
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- Figure 88: Cinema improvements, by least popular frequency of visiting the cinema with a partner, March 2010
- Figure 89: Cinema improvements, by most popular frequency of visiting the cinema with the family, March 2010
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- Figure 90: Cinema improvements, by least popular frequency of visiting the cinema with the family, March 2010
- Figure 91: Cinema improvements, by most popular frequency of visiting the cinema with friends, March 2010
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- Figure 92: Cinema improvements, by least popular frequency of visiting the cinema with friends, March 2010
- Figure 93: Cinema improvements or innovations, by most popular attitudes towards going to cinema, March 2010
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- Figure 94: Cinema improvements or innovations, by next most popular attitudes towards going to cinema, March 2010
- Figure 95: Cinema improvements or innovations, by popular attitudes towards going to cinema, March 2010
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- Figure 96: Cinema improvements or innovations, by other attitudes towards going to cinema, March 2010
- Figure 97: Cinema improvements or innovations, by least popular attitudes towards going to cinema, March 2010
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Appendix – Cinema Target Groups
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- Figure 98: Attitudes towards going to cinema, by target groups, March 2010
- Figure 99: Cinema target groups, by demographics, March 2010
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