Table of Contents
Issues in the Market
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- Research methodology
- Abbreviations
Future Opportunities
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- Spending more time online
- The mental impact of web use
- The internet as an addiction
- An increasing desire to switch off
Market in Brief
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- Apple everywhere – but the real impact will be a cultural one
- Potential winners and losers elsewhere in the market
- Impact of gadgets on internet usage activities
- Who are the most active shoppers online?
Who’s Innovating?
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- Key points
- Using social plugins to shop online
- Greater competition in the mobile payments sector
- Google gets secure and updates its search algorithms
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- Figure 1: Unique internet users accessing leading search engines, June 2009-April 2010
- Diaspora takes advantage of increased concerns around Facebook
- The evolution of the iPhone as a heart rate monitor
- Nintendo reveals 3D gaming ambitions
Broadband Penetration
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- Key points
- Majority of UK adults have access to broadband
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- Figure 2: Broadband penetration, by demographics, 2004-09
- Cost isn’t the only factor encouraging uptake
- Penetration doesn’t favour the old or poor
- Poor speeds in rural areas, although government plans are afoot
Device Ownership Analysis
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- Key points
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- Figure 3: Device ownership summary, April 2009-10
- Encouraging wider ownership of smartphones
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- Figure 4: Smartphone ownership, by age, socio-economic group and lifestage, January-April 2010
- Using the World Cup to sell HD-ready TVs
- Growing console ownership predicted for 2010
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- Figure 5: Console ownership, by gender, age and lifestage, April 2010
- Who are the heaviest gadget users?
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- Figure 6: Repertoire of electronic gadgets have at home, by selected demographics, April 2010
- Ownership of gadgets versus technological sophistication
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- Figure 7: Statements on latest gadgets coming to market, by repertoire of electronic gadgets have at home, April 2010
- Attitudes towards technical problems
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- Figure 8: Attitudes towards technical problems that arise when using a PC, January 2010
Internet Usage Experiences
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- Key points
- The increasing popularity of online video
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- Figure 9: Types of activity undertaken on the internet in the last three months, April 2009-April 2010
- Internet video versus traditional TV
- Top social networking sites
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- Figure 10: Usage of social network sites in the last three months, by gender and age, January-April 2010
- Figure 11: Top ten social networking sites, April 2010
- Top online gaming sites
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- Figure 12: Top ten online gaming sites, April 2010
- Who are the most active online?
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- Figure 13: Repertoire of types of activities personally done on the internet at home in the last three months, by selected demographics, April 2010
- Usage of gadgets versus web activities
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- Figure 14: Types of activities personally done on the internet at home in the last three months, by repertoire of electronic gadgets have at home, April 2010
- Internet activities versus attitudes towards searching the web for information
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- Figure 15: Statements on searching the web for information, by repertoire of types of activities personally done on the internet at home in the last three months, April 2010
- Which online mapping services are the most popular?
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- Figure 16: Top ten mapping sites, April 2010
- Which sites are internet users likely to visit for World Cup news?
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- Figure 17: Top 20 sports news sites visited, April 2010
- Males versus females choice of sites
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- Figure 18: Comparison of the top 20 sites visited by males and females, by total unique internet users, april 2010
Mobile Usage Experiences
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- Key points
- Multi tasking takes mobile browsing to the next level
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- Figure 19: Sites visited in the last three months using a mobile phone, July 2009-April 2010
- IPhone 4G provides retina screen display
- New smartphones reveal the weaknesses of the mobile web
- Mobile web to get more expensive
- PC accessories become more mobile-enabled
Buying Behaviours
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- Key points
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- Figure 20: Type of websites purchased from in the last three months, April 2009-April2010
- Impact of the iPad on e-commerce in general
- Who are the most active shoppers online?
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- Figure 21: Types of websites actually purchased from internet at home in the last three months, by selected demographics, April 2010
- Will the online auction space set to get more competitive?
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- Figure 22: Top ten auction sites, April 2010
- Electrical goods: Offline versus online buying habits
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- Figure 23: Types of stores used to buy audio-visual equipment in the last three years, February 2010
- Figure 24: Shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, February 2010
- Most popular online destinations for buying electricals
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- Figure 25: Top 20 consumer electronics sites, April 2010
- Buying activities versus attitudes towards paying for internet TV
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- Figure 26: Attitudes towards using internet TV sites, by repertoire of types of websites actually purchased from internet at home in the last three months, April 2010
- Where do 15-24-year-olds shop online?
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- Figure 27: Top 20 retail sites visited by 15-24-year-olds, by unique internet users, April 2010
- Leading advertisers’ spend online
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- Figure 28: Top 20 advertisers’ online spend, 01 May 2009-30th April 2010
Appendix – Device Ownership Analysis
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- Figure 29: Most popular electronic gadgets have at home, by demographics, April 2010
- Figure 30: Next most popular electronic gadgets have at home, by demographics, April 2010
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- Figure 31: Other electronic gadgets have at home, by demographics, April 2010
- Figure 32: Least popular electronic gadgets have at home, by demographics, April 2010
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Appendix – Internet Usage Experiences
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- Figure 33: Most popular types of activities personally done on the internet at home in the last three months, by demographics, April 2010
- Figure 34: Next most popular types of activities personally done on the internet at home in the last three months, by demographics, April 2010
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- Figure 35: Other types of activities personally done on the internet at home in the last three months, by demographics, April 2010
- Figure 36: Least popular types of activities personally done on the internet at home in the last three months, by demographics, April 2010
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Appendix – Mobile Usage Experiences
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- Figure 37: Most popular websites browsed using the mobile phone in the last three months, by demographics, April 2010
- Figure 38: Next most popular websites browsed using the mobile phone in the last three months, by demographics, April 2010
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Appendix – Buying Behaviours
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- Figure 39: Most popular types of websites actually purchased from internet at home in the last three months, by demographics, April 2010
- Figure 40: Next most popular types of websites actually purchased from internet at home in the last three months, by demographics, April 2010
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- Figure 41: Other types of websites actually purchased from internet at home in the last three months, by demographics, April 2010
- Figure 42: Least popular types of websites actually purchased from internet at home in the last three months, by demographics, April 2010
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- Figure 43: Types of websites actually purchased from internet at home in the last three months, by demographics, April 2010
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