Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
Executive Summary
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- Registries: A key part of how consumers celebrate
- Gift cards, cash and equivalent gifts are strong competitors
- A severe recession hits registries hard
- New trends in marriage, birth drive registries
- Bed Bath & Beyond, Macy’s and Target leading registry choices
- In-store promotions can make the difference
- Core 25-44 age group dominates registry usage
- Growing interest in hobbies, charitable donations
- Stores still lead registries, but web is growing
- For alternative events, housewarmings have greatest potential
Insights and Opportunities
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- New messages around marriage
- Gifts on the go
- Gifts go social
Inspire Insights
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- Media Evolution—Augmented Reality
Market Overview
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- Overview
- Wide variety of options, but offline still dominates
Competitive Context
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- Gift cards—more thoughtful than cash?
- Non-gift registries—a rising trend
Market Drivers
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- A deep recession inspires a new austerity
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- Figure 1: Disposable personal income, consumption and savings rates, 2006-09
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- Figure 2: Average spending on weddings, 2007-09
- Figure 3: U.S. holiday spending, 2004-09
- New transitions in the institution of marriage
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- Figure 4: U.S. number of marriages and marriage rate, 2004-08
- Figure 5: U.S. trends in marriage, divorce and cohabitation, 1990-2008
- New opportunities with same-sex couples
- Baby showers and related events remain an opportunity
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- Figure 6: U.S. number of births and fertility rate, 2004-08
- Target the growing Hispanic population
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- Figure 7: U.S. number of births, by race/Hispanic origin of mother, 2002-06
Leading Companies
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- Bed Bath & Beyond
- Macy’s
- Target
- The Knot
Innovation and Innovators
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- Michael C. Fina
- Myregistry.com
- Wisheo
Advertising
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- Print advertising
- In-store displays and collateral
- Collateral material
- Promotions and contests
- In-store events
- Online advertising and marketing
Usage Patterns
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- Younger adult, upper-income respondents drive registry creation
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- Figure 8: Gift registry creation, by gender, age and HH income, January 2010
- Respondents cut back on wedding registries during tough times
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- Figure 9: Registry creation, by event, trended, 2008 and 2010
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- Figure 10: Registry creation, by event, by gender, January 2010
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- Figure 11: Registry creation, by event, by age, January 2010
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- Figure 12: Registry creation, by event, by household income, January 2010
Types of Gifts Selected for Registry
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- Hobbies, charity gifts raise in interest
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- Figure 13: Types of gifts registered for, trended, 2008 and 2010
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- Figure 14: Types of gifts registered for, by gender, January 2010
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- Figure 15: Types of gifts registered for, by age, January 2010
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- Figure 16: Types of gifts registered for, by household income, January 2010
- Charity and travel gifts are of strong interest
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- Figure 17: Types of gifts interested in registering for, by gender, January 2010
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- Figure 18: Types of gifts interested in registering for, by age, January 2010
General Attitudes and Motivations
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- Primary goals—guest convenience, registrant control
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- Figure 19: Reasons for registry creation, 2008 and 2010
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- Figure 20: Reasons for registry creation, by age, January 2010
- Figure 21: Reasons for registry creation, by household income, January 2010
- Respondents who haven’t registered still seem open to registries
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- Figure 22: Reasons for not creating gift registries, 2008 and 2010
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- Figure 23: Reasons for not creating gift registries, by gender, January 2010
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- Figure 24: Reasons for not creating gift registries, by age, January 2010
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- Figure 25: Reasons for not creating gift registries, by household income, January 2010
Registry Location and Choice
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- Retail stores remain most popular, but interest in web is growing fast
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- Figure 26: Location of registry, 2008 and 2010
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- Figure 27: Location of registry, by gender, January 2010
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- Figure 28: Location of registry, by age, January 2010
- Figure 29: Location of registry, by household income, January 2010
- Products drive registry location choice
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- Figure 30: Factors impacting registry location choice, 2008 and 2010
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- Figure 31: Factors impacting registry location choice, by gender, January 2010
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- Figure 32: Factors impacting registry location choice, by age, January 2010
Satisfaction with Registries
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- Satisfaction levels for registries still high, but declining
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- Figure 33: Attitudes on registry used, 2008 and 2010
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- Figure 34: Attitudes on registry used, by gender, January 2010
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- Figure 35: Attitudes on registry used, by age, January 2010
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- Figure 36: Attitudes on registry used, by household income, January 2010
Attitudes on Registries for Alternative Events
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- Respondents open to creating registries for alternative events
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- Figure 37: Alternative registries—would consider, by gender, January 2010
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- Figure 38: Alternative registries—would consider, by age, January 2010
- Graduations, religious events could be leveraged to drive registries
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- Figure 39: Alternative registries—approve but would not register, by gender, January 2010
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- Figure 40: Alternative registries—approve but would not register, by age, January 2010
- Figure 41: Alternative registries—approve but would not register, by household income, January 2010
- High levels of negative feelings on registries for pet birthdays
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- Figure 42: Alternative registries—registry not needed, by gender, January 2010
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- Figure 43: Alternative registries—registry not needed, by age, January 2010
- Figure 44: Alternative registries—registry not needed, by household income, January 2010
Impact of the Recession
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- Recession impacts gift choice
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- Figure 45: Recession and gift registry planning, by gender, January 2010
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- Figure 46: Recession and gift registry planning, by age, January 2010
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- Figure 47: Recession and gift registry planning, by household income, January 2010
Impact of Race/Hispanic Origin
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- Asians, Hispanics drive registry creation
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- Figure 48: Registry creation, by event, by race/Hispanic origin, January 2010
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- Figure 49: Types of gifts registered for, by race/Hispanic origin, January 2010
- Blacks more interested in charitable donations, home improvement
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- Figure 50: Types of gifts interested in registering for, by race/ethnicity, January 2010
- Strong opportunity to market registries to blacks
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- Figure 51: Reasons for not creating a registry, by race/ethnicity, January 2010
- Figure 52: Location of registry, by race/Hispanic origin. January 2008
Cluster Analysis
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- Enthusiasts
- Electronics
- Minimalists
- Cluster characteristics
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- Figure 53: Gift registry clusters, January 2010
- Figure 54: Registry creation, by event, by gift registry clusters, January 2010
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- Figure 55: Recession and gift registry planning, by gift registry clusters, January 2010
- Figure 56: Attitudes on registry used, by gift registry clusters, January 2010
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- Figure 57: Factors impacting registry location choice, by gift registry clusters, January 2010
- Cluster demographics
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- Figure 58: Gift registry clusters, by gender, January 2010
- Figure 59: Gift registry clusters, by age, January 2010
- Figure 60: Gift registry clusters, by household income, January 2010
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- Figure 61: Gift registry clusters, by race, January 2010
- Figure 62: Gift registry clusters, by Hispanic origin, January 2010
- Cluster methodology
Custom Consumer Groups
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- Figure 63: Registry creation, by event, by number of people in household, January 2010
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- Figure 64: Types of gifts registered for, by region, January 2010
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- Figure 65: Reasons for not creating a registry, by gender and children in household, January 2010
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- Figure 66: Recession and gift registry planning, by region, January 2010
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Appendix: Other Useful Consumer Tables
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- Figure 67: Types of gifts interested in registering for, by household income, January 2010
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- Figure 68: Reasons for registry creation, by gender, January 2010
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- Figure 69: Factors impacting registry location choice, by household income. January 2008
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Appendix: Trade Associations
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