Table of Contents
Market in Brief
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- The future
- DIY retail sector
- Competitive landscape
Report Scope
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- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2009
- Other abbreviations
Internal Market Environment
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- Key points
- Housing market
- Rising number of households
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- Figure 3: Spain, number of households, 2004-08
- High levels of home ownership
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- Figure 4: Spain, Rates of home ownership, 2004-08
- Falling house prices
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- Figure 5: Spain: Average house Prices, 2000-09
- Who are the DIYers and which tasks done?
- DIYers on the rise
- Who are the DIYers?
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- Figure 6: Spain: Those that had done home decorating or DIY in last 12 months, by gender, age, region and income, 2009
- Tasks done
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- Figure 7: Types of DIY work done in the last 12 months, Spain, 2009
- Lifestyle comparisons
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- Figure 8: Spain: Attitudes towards DIY and home in major european markets, 2009
Broader Market Environment
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- Key points
- Growing population…
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- Figure 9: Spain: Population trends, 2005-09
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- Figure 10: Spain: Population projections, by age group, 2010-30
- Implications for DIY retailers
- The economy plunges into recession
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- Figure 11: Spain: Gross domestic product, 1998-2009
- And consumers led the way
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- Figure 12: Spain: Household consumer expenditure, 1998-2009
- Consumer confidence bottoms out
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- Figure 13: Spain: Consumer confidence indicator, 2005-Q3 2009
- Deflation in 2009
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- Figure 14: Spain: Consumer prices, 1999-2009
- Unemployment a point of tension
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- Figure 15: Spain: Unemployment rate, 2005-09 Q4
- Implications for DIY retailers
Competitive Context
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- Figure 16: Spain: Consumer expenditure on DIY-related categories, 2006-08
- Consumer prices on DIY-related products
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- Figure 17: Spain: Inflation, selected products, 2005-09
- DIY market size
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- Figure 18: Spain: Estimated DIY market size, 2006-08
- Channels of distribution
- DIY and hardware specialists dominate
- Other channels
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Sector Size and Forecast
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- Key points
- Economic and consumer outlook
- Retail forecasts
- Short term outlook for retailing remains poor…
- … and for DIY specialists it is dismal
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- Figure 19: Spain: retail sales, 2004-14
Retail Competitor Analysis
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- Key points
- Groupe Adeo the only player with real scale
- Other multiples have no critical mass
- Will Bricor challenge the market leaders longer term?
- Sole traders and small businesses continue to capture the lion’s share
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- Figure 20: Spain: Leading DIY retailers, 2008/09
- Market shares
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- Figure 21: Spain: Leading DIY retailers market share, 2008
ATB (Asociación de Tiendas de Bricolaje)
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- Figure 22: ATB: Sales as share of DIY retailers’ sales in Spain, 2004-08
- History
- Financial performance
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- Figure 23: ATB: Sales performance, 2004-08
- Store portfolio
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- Figure 24: ATB: Outlet data, 2004-08
- Retail offering
- Products and brands
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Bauhaus
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- Figure 25: Bauhaus: Sales as share of DIY retailers’ sales in Europe, 2004-08
- Figure 26: Bauhaus: Sales as share of DIY retailers’ sales in Germany, 2004-08
- Strategic evaluation
- Cautious growth paying dividends
- Going head to head with the competition
- History
- Financial performance
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- Figure 27: Bauhaus: Sales performance, 2004-08
- Store portfolio
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- Figure 28: Bauhaus: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 29: Bauhaus: Product lines, 2009
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Brico Group
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- Figure 30: Brico Group: Sales as share of DIY retailers’ sales in Spain, 2004-08
- History
- Financial performance
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- Figure 31: Brico Group: Sales performance, 2004-08
- Store portfolio
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- Figure 32: Brico Group: Outlet data, 2004-08
- Retail offering
- Products
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Bricorama
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- Figure 33: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 34: Bricorama: Sales as share of DIY retailers’ sales in France, 2005-09
- History
- Financial performance
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- Figure 35: Bricorama: Group financial performance, 2004-09
- Store portfolio
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- Figure 36: Bricorama: Outlet data, 2004-09
- Retail offering
- Gamma
- Market positioning
- Product offer
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- Figure 37: Bricorama France: Percentage of sales, by product category, 2008
- Loyalty card
- E-commerce and home shopping
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Cofac
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- History
- Financial data
- Store portfolio
- Retail offering
- Brands
Groupe Adeo
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- Figure 38: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 39: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
- Strategic evaluation
- Multi-format approach increasing flexibility
- Response to the recession
- Looking to underdeveloped markets for future growth
- Recent history
- Financial performance
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- Figure 40: Groupe Adeo: Sales performance, 2004-09
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- Figure 41: Groupe Adeo: Estimated European sales performance, 2008
- Store portfolio
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- Figure 42: Groupe Adeo: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce and home shopping
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Kingfisher Group
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- Kingfisher Group
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- Figure 43: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
- Figure 44: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
- Figure 45: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
- Strategic evaluation
- Kingfisher Group
- B&Q
- Screwfix
- French operations
- Other international operations
- Disposal of Italian operations
- Background
- Financial performance
- UK
- France
- Other International
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- Figure 46: Kingfisher Group: Group financial performance, 2005-09
- Store portfolio
- B&Q
- Screwfix
- Castorama
- Brico Dépôt
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- Figure 47: Kingfisher Group: Outlet data, 2006-10
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Mr. Bricolage
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- Figure 48: Mr. Bricolage: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 49: Mr Bricolage: Sales as share of DIY retailers’ sales in France, 2005-09
- Strategic evaluation
- Rationalising bears fruit
- Work still to be done
- History
- Financial performance
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- Figure 50: Mr. Bricolage SA: Financial data, 2005-09
- Retail sales
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- Figure 51: Mr Bricolage: Retail sales, 2005-09
- Store portfolio
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- Figure 52: Mr. Bricolage: Outlet data, 2004-09
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- Figure 53: Mr Bricolage: Sales area and densities, 2004-09
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 54: Mr Bricolage: Breakdown of turnover by product category, 2008
- Loyalty card
- e-commerce
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