Table of Contents
Market in Brief
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- The future
- DIY retail sector
- Competitive landscape
Report Scope
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- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2009
- Other abbreviations
Internal Market Environment
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- Key points
- Housing market
- Rising number of households
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- Figure 3: Italy: Number of households, 2004-08
- Younger housing stock
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- Figure 4: Italy, age of housing stock, 2008
- Above average ownership levels
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- Figure 3: Italy: Rate of home ownership, 2004-08
- House prices
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- Figure 4: Italy: Average house prices, 1999-2008
Broader Market Environment
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- Slow population growth
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- Figure 5: Italy: Population trends, 2005-09
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- Figure 6: Italy: Population projections, 2010-30(f)
- Implications for DIY retailers
- Early slide into recession
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- Figure 7: Italy: Gross domestic product, 1998-2009
- Consumer uncertainty prevails
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- Figure 8: Italy: Household consumer expenditure, 1998-2009
- Inflation falling
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- Figure 9: Italy: Consumer prices, 2004-09
- Unemployment on the rise
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- Figure 10: Italy: Unemployment rate, 2005-09 Q3
- Implications for DIY retailers
Competitive Context
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- Figure 11: Italy: Consumer expenditure on DIY, 2004-08
- Figure 12: Italy: Consumer prices of Furniture and goods and services for the home, 2000-09
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- Figure 13: Italy: Estimated DIY market size, 2004-08
- Channels of distribution
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Sector Size and Forecast
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- Key points
- Economic outlook
- Retail sales forecasts
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- Figure 14: Italy: retail sales, 2004-14
Retail Competitor Analysis
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- Key points
- Groupe Adeo the only player with real scale
- OBI moves into second place
- Local players dominate the rest of the market
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- Figure 15: Italy: Identified leading DIY retailers, 2008/09
- Market shares
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- Figure 16: Italy: Market share of leading players, 2008
- Evaluation
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- Figure 17: Italy: DIY retailers, evaluation, 2008/09
Brico IO
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- Figure 18: Brico IO: Share of all DIY retailers’ sales in Italy, 2004-08
- History
- Financial performance
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- Figure 19: Brico IO: Sales performance, 2004-08
- Store portfolio
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- Figure 20: Brico IO: Outlet data, 2004-08
- Retail offering
- Products
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- Figure 21: Brico IO: Product ranges, 2009
- Brands
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Bricofer
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- History
- Financial performance
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- Figure 22: Bricofer: Sales performance, 1998, 1999, 2004, 2008
- Store portfolio
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- Figure 23: Bricofer: Outlet data, 2004-08
- Retail offering
- Market positioning
- Products
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- Figure 24: Bricofer: Major product lines, 2010
- Loyalty card
Groupe Adeo
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- Figure 25: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 26: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
- Strategic evaluation
- Multi-format approach increasing flexibility
- Response to the recession
- Looking to underdeveloped markets for future growth
- Recent history
- Financial performance
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- Figure 27: Groupe Adeo: Sales performance, 2004-09
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- Figure 28: Groupe Adeo: Estimated European sales performance, 2008
- Store portfolio
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- Figure 29: Groupe Adeo: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce and home shopping
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Kingfisher Group
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- Kingfisher Group
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- Figure 30: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
- Figure 31: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
- Figure 32: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
- Strategic evaluation
- Kingfisher Group
- B&Q
- Screwfix
- French operations
- Other international operations
- Disposal of Italian operations
- Background
- Financial performance
- UK
- France
- Other International
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- Figure 33: Kingfisher Group: Group financial performance, 2005-09
- Store portfolio
- B&Q
- Screwfix
- Castorama
- Brico Dépôt
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- Figure 34: Kingfisher Group: Outlet data, 2006-10
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
OBI
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- Figure 35: OBI: Sales as share of DIY retailers’ sales in Europe, 2004-08
- Figure 36: OBI (Germany): Sales as share of DIY in Germany, 2004-08
- Figure 37: OBI (Austria): Sales as share of DIY in Austria, 2004-08
- Figure 38: OBI (Italy): Sales as share of DIY in Italy, 2004-08
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- Figure 39: OBI (Switzerland): Sales as share of DIY in Switzerland, 2004-08
- Strategic evaluation
- Uncertainty over franchising model
- Reliance on Germany
- Recent history
- Financial performance
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- Figure 40: OBI: Group financial performance, 2005-09
- Store portfolio
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- Figure 41: OBI: Outlet data, 2005-09
- Retail offering
- Market positioning
- Brands
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- Figure 42: OBI: Own brands, 2010
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Punto Brico
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- Figure 43: Punto Brico: Estimated share of all DIY retailers’ sales in Italy, 2004-08
- Financial performance
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- Figure 44: Punto Brico: Sales performance, 2004-08
- Store portfolio
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- Figure 45: Punto Brico: Outlet data, 2004-08
- Retail offering
- Products
- Loyalty card
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