Table of Contents
Market in Brief
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- Market size and performance
- The competitive landscape
Report Scope
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- Issues in the market
- Technical notes
- DIY retailers’ sales
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2009
- Other abbreviations
Internal Market Environment
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- Key points
- Households are becoming smaller
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- Figure 3: France: Number of households, 2004-08
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- Figure 4: France, Households by size, 1988-2006
- The French housing market
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- Figure 5: France, Rate of home ownership, 2004-08
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- Figure 6: France: Age of housing stock, 2007
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- Figure 7: France Average house prices, 2000-09
- Consumer attitudes to DIY
- Who DIYs?
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- Figure 8: Home decorating or other DIY work in the last 12 months, by demographics, France, 2009
- Lifestyle comparisons
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- Figure 9: Agreement with DIY and home-related lifestyle statements, 2009
Broader Market Environment
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- Key points
- Slow population growth
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- Figure 10: France: Population trends, 2005-10
- Population is ageing
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- Figure 11: France: Population projections, by age group, 2010-30 (f)
- Implications for DIY retailers
- Economy is recovering
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- Figure 12: France: Gross domestic product, 1998-2009
- Consumer spending growth slows
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- Figure 13: France: Household consumer expenditure, 1998-2009
- Consumer confidence rising
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- Figure 14: France: Consumer confidence, January 1999-December 2009
- Inflation turns to deflation
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- Figure 15: France: Consumer prices, 2004-09
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- Figure 16: France: Consumer prices of selected DIY Related Categories, 1998-2009
- Implications for DIY retailers
Competitive Context
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- Figure 17: France: Consumer expenditure on DIY-related categories, 2004-08
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- Figure 18: France: Estimated DIY market size, 2004-09
- Channels of distribution
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Sector Size and Forecast
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- Key points
- Economic outlook
- Retail sales forecasts
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- Figure 19: France: Retail sales, 2005-14
- DIY retailers’ prospects
- Outlet data
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- Figure 20: France: DIY outlets, 2005-09
Retail Competitor Analysis
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- Key points
- Kingfisher still market leader
- Impressive growth for Groupe Adeo
- Bricomarché losing share
- Mr Bricolage in the ascent
- Other players
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- Figure 21: France: Leading DIY specialists, 2008/09
- Market shares
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- Figure 22: France: Leading retailers share of food retailers’ sales, 2008
Bricomarché
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- Figure 23: Bricomarché: estimated share of all European DIY retailer’s sales, 2004-08
- Figure 24: Bricomarché: Estimated share of all French DIY retailers’ sales, 2004-08
- History
- Financial performance
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- Figure 25: Bricomarché: Estimated financial performance, 2004-08
- Store portfolio
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- Figure 26: Bricomarché: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Brands
- Loyalty card
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Bricorama
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- Figure 27: Bricorama: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 28: Bricorama: Sales as share of DIY retailers’ sales in France, 2005-09
- History
- Financial performance
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- Figure 29: Bricorama: Group financial performance, 2004-09
- Store portfolio
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- Figure 30: Bricorama: Outlet data, 2004-09
- Retail offering
- Gamma
- Market positioning
- Product offer
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- Figure 31: Bricorama France: Percentage of sales, by product category, 2008
- Loyalty card
- E-commerce and home shopping
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Groupe Adeo
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- Figure 32: Groupe Adeo: Sales as share of DIY retailers’ sales in Europe, 2005-09
- Figure 33: Groupe Adeo (France): Sales as share of DIY retailers’ sales in France, 2004-08
- Strategic evaluation
- Multi-format approach increasing flexibility
- Response to the recession
- Looking to underdeveloped markets for future growth
- Recent history
- Financial performance
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- Figure 34: Groupe Adeo: Sales performance, 2004-09
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- Figure 35: Groupe Adeo: Estimated European sales performance, 2008
- Store portfolio
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- Figure 36: Groupe Adeo: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- Loyalty card
- e-commerce and home shopping
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Kingfisher Group
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- Kingfisher Group
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- Figure 37: Kingfisher Group: Sales as share of DIY in Europe, 2005-09
- Figure 38: Kingfisher UK: Sales as share of DIY Retailers’ sales, 2005-09
- Figure 39: Kingfisher France: Sales as share of DIY Retailers’ sales, 2005-09
- Strategic evaluation
- Kingfisher Group
- B&Q
- Screwfix
- French operations
- Other international operations
- Disposal of Italian operations
- Background
- Financial performance
- UK
- France
- Other International
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- Figure 40: Kingfisher Group: Group financial performance, 2005-09
- Store portfolio
- B&Q
- Screwfix
- Castorama
- Brico Dépôt
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- Figure 41: Kingfisher Group: Outlet data, 2006-10
- Retail offering
- Market positioning
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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