Table of Contents
Issues in the Market
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- Key issues
- Definition
- Abbreviations
Future Opportunities
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- Renting rather than ownership
- Leisure rather than utility?
Market in Brief
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- Increase in usage of car hire
- House moves and holidays underpin the market
- Recession raises demand?
- Car ownership costs increasing
- Car sharing is main innovation
- Rising market value
- Enterprise leads the market
- Owned outlets supported by franchising
- Future usage dependent on housing, holidays and partying
Internal Market Environment
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- Key points
- Usage of car and van hire experiences a slight upturn
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- Figure 1: Frequency of hiring a car in Britain for personal or business use in the last 12 months, 2009
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- Figure 2: Trends in car hire in Britain in the last 12 months, 2004-09
- Private and business hire
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- Figure 3: Private and business car and van hire market, 2004-09
- Car hire at home or abroad
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- Figure 4: Car hire in Britain or abroad in the last 12 months, 2009
- Decline in households owning two cars
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- Figure 5: Household ownership of cars in the UK, 2004-09
- Temporary boom in UK holidays?
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- Figure 6: Domestic and overseas holidays and expenditure, 2004-14
- House prices and number of transactions in the UK
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- Figure 7: UK average house prices and housing transactions, 2004-09
- A return to college
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- Figure 8: Number of full-time and part-time students* in Higher Education in the UK, 2004/05-2008/09
Broader Market Environment
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- Key points
- The UK moves out of recession…just
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- Figure 9: GDP quarterly percentage change, 2004-09
- Consumer priorities shift from spending to saving
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- Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
- Rising affluence
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- Figure 11: Forecast adult population trends, by socio-economic group, 2004-14
- Young families are the main growth opportunity
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- Figure 12: Trends in the age structure of the UK population, by gender, 2004-14
Competitive Context
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- Key points
- Spending on personal transport
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- Figure 13: Spending on personal transport, at current prices, 2009
- Car ownership becoming more expensive
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- Figure 14: Annual percentage change in transport costs, 2000-09
- Figure 15: Price indices of new and used cars, 2000-09
- Maintenance and fuel costs rising
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- Figure 16: Indices of personal transport prices, 2005-09
- Figure 17: Trend in petrol and diesel pump prices, July 2000-July 2009
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Car sharing – a growth opportunity?
- Hertz, Europcar and Enterprise enter car-sharing market
- Europcar’s green partnership with Fiat
- Streetcar adds a plug-in Prius to fleet
- GoGo offers electric car hire
- Hertz online check-in
Market Size and Forecast
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- Key points
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- Figure 18: Car and van hire market*, 2004-14
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- Figure 19: Car and van hire market, 2004-14
- Forecast
- Factors used in the forecast
Market Share
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- Key points
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- Figure 20: Brand shares* of the private car and van hire market, 2009
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- Figure 21: Brand shares of the private car and van hire market, 2009
Companies and Products
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- Major players
- Enterprise Rent-A-Car
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- Figure 22: Enterprise Rent-A-Car UK, key financials, 2007 and 2008
- Europcar
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- Figure 23: Europcar UK Group Ltd, key financials, 2007 and 2008
- National Car Rental
- Hertz
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- Figure 24: Hertz UK Limited, key financials, 2007 and 2008
- Avis
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- Figure 25: Avis Rent A Car Limited, key financials, 2007 and 2008
- Sixt
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- Figure 26: Sixt Kenning Limited, key financials, 2007 and 2008
Brand Communication and Promotion
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- Key points
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- Figure 27: Main monitored media advertising expenditure on self-drive car rental/lease, 2005-09
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- Figure 28: Advertising expenditure, by selected company*, 2005-09
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- Figure 29: Analysis on adspend, by media type for major companies, 2009*
Channels to Market
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- Key points
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- Figure 30: Number of UK outlets operated by car rental companies, 2009*
- Car hire franchising
- Affiliate marketing
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- Figure 31: Number of UK outlets operated by car rental companies, 2009
The Consumer – Future Usage Reasons of Car and Van Hire
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- Key points
- House moves driving the future of the market
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- Figure 32: Reasons to hire a self-drive car, van or minibus in the future for non-business use, February 2010
- Affluent ABs most likely to use car and van hire
The Consumer – What Consumers Want From Car Hire
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- Key points
- Peace of mind foremost amongst hirers
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- Figure 33: Important factors to hire a self-drive car, van or minibus in the future for non-business use, February 2010
- Insurance, mileage and surcharges matter most to future hirers
The Consumer – Type of Hire and Benefits Wanted
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- Key points
- Usage segments
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- Figure 34: Reasons to hire a self-drive car, van or minibus in the future for non-business use, by important factors, February 2010
- Usage benefits
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- Figure 35: Important factors to hire a self-drive car, van or minibus in the future for non-business use, by reasons to hire, February 2010
Appendix – Future Usage Reasons For Car and Van Hire by Demographics
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- Figure 36: Reasons to hire a self-drive car, van or minibus in the future for non-business use, by demographic sub-group, February 2010
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Appendix – What Consumers Want From Car Hire by Demographics
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- Figure 37: Most popular important factors in hiring a self-drive car, van or minibus in the future for non-business use, by demographic sub-group, February 2010
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Appendix – Type of Hire and Benefits Wanted by Demographics
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- Figure 38: Reasons to hire a self-drive car, van or minibus in the future for non-business use, by segment, by demographic sub-group, February 2010
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Appendix – Hire Usage in Britain by Demographics
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- Figure 39: Car hire in Britain in the last 12 months, by demographic sub-group, 2009
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Appendix – Frequency of Business and Personal Hire by Demographics
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- Figure 40: Frequency of hiring a car in Britain for personal or business use in the last 12 months, by demographic sub-group, 2009
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Appendix – Car Hire Abroad by Demographics
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- Figure 41: Car hire abroad in the last 12 months, by demographic sub-group, 2009
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Appendix – Frequency of Car Hire Abroad by Demographics
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- Figure 42: Frequency of hiring a car abroad for personal or business use in the last 12 months, by demographic sub-group, 2009
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Appendix – Use of Car Hire in Britain or Abroad by Demographics
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- Figure 43: Car hire in Britain or abroad in the last 12 months, by demographic sub-group, 2009
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