Table of Contents
Issues in the Market
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- Main themes
- Definitions
- Financial definitions
- Abbreviations
Future Opportunities
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- What’s happening?
- Is Multi-channel retailing the way forward?
- Do retailers really want to encourage buying online?
- Delivery – home shopping’s biggest drawback
- How can the Pure plays fight back?
- We need much faster broadband connections
Market in Brief
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- The market
- Growth
- Forecast
- Who shops online?
- Satisfaction with shopping online
- Where next?
Broader Market Environment
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- The economy – only a very weak recovery
- Employment falling, unemployment rising
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- Figure 1: UK workforce and employment, by gender, 2004-14
- Figure 2: Unemployment rate, 1990-2009*
- Incomes and spending
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- Figure 3: PDI and consumer expenditure, at current prices, 2004-14
- Population growing, birth rate falling
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- Figure 4: Trends in UK population, by age, 2004-14
- Growth of broadband
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- Figure 5: Internet access, 2001-09
- Figure 6: Broadband access, by age and socio-economic group, October 2009
Strengths and Weaknesses
Who’s Innovating?
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- Waiting for the Next Big Thing
- More of the same
- Overcoming the delivery hurdle
- Expanding the range
- Web innovation
Sector Size and Forecast
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- Key points
- Non-store retailers
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- Figure 7: UK: Non-store retailers’ sales relative to all retail sales, 1994-2009
- Other guides to online sales
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- Figure 8: UK: Internet retail sales as percentage all retail sales, 2006 (Nov)-2009
- Technical notes
- Inclusions/exclusions
- Market size estimate
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- Figure 9: UK: E-commerce, estimated total market size, 2007-09
- Figure 10: UK: E-commerce market, by type of retailer, 2009
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- Figure 11: UK: E-commerce, share of all retail sales, 2005-09
- E-commerce – share of broad retail categories
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- Figure 12: UK: E-commerce, share of retail sales, by broad sector, 2005-09
- Forecast
Retailer Competitor Analysis
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- Figure 13: Retail websites visited by UK residents, Jan 2010
- Food retailers
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- Figure 14: UK: Leading food retailers, online sales, 2007-09
- Figure 15: UK: Leading food home shopping retailers, 2007/08-2008/09
- Market positioning
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- Figure 16: Online food retailers market positioning, Nov 2009-Jan 2010
- Clothing
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- Figure 17: UK: Major retailers of clothing, share of online fashion sales, 2009
- Market positioning
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- Figure 18: Online clothing retailers market positioning, Nov 2009-Jan 2010
- Books, recorded music and video
- Homewares
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- Figure 19: UK: Electricals retailing, major online players’ online sales, 2009
- Market positioning
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- Figure 20: Online homewares retailers market positioning, Nov 2009-Jan 2010
- Mail order and internet pure plays
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- Figure 21: UK: Internet sales of home shopping companies, 2007-09
- Market shares
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- Figure 22: UK: E-commerce, leading players, 2009
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Who Shops Online and What Do They Buy?
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- Key points
- The research
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- Figure 23: Penetration of broadband internet at home, by demographics, October 2009
- Who shops online and how often?
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- Figure 24: How often go ‘online’ to browse and purchase goods, November 2009
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- Figure 25: Frequency of browsing, by age and socio-economic group, November 2009
- Are they shopping more or less than last year?
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- Figure 26: Buying products online in general this year compared to last year, November 2009
- Figure 27: Profile of those who buy more or less online, November 2009
- What do they buy?
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- Figure 28: Products bought online in the last 12 months, November 2009
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- Figure 29: Profile of purchasers of particular items, November 2009
Attitudes to Shopping Online
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- Key points
- Attitudes to delivery
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- Figure 30: Attitudes towards receiving orders from buying goods online, November 2009
- Delivery
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- Figure 31: Reaction to “My deliveries always arrive quickly, with the minimum amount of hassle”, Nov 2009
- “Call and Collect”
- Delivery costs
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- Figure 32: Attitudes to delivery costs, November 2009
- The postal strike
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- Figure 33: Numbers of people buying anything online, 2002-09
- Mobile phone retailing
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- Figure 34: Attitudes towards buying goods through mobile phone, November 2009
Consumer – Further Analysis
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- Key points
- Word association
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- Figure 35: Words or phrases associated with buying online, November 2009
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- Figure 36: Three biggest word associations, by age, November 2009
- Typologies
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- Figure 37: Target groups on words or phrases associated with buying online, November 2009
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- Figure 38: Profile of target groups, November 2009
- Characteristics of target groups
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- Figure 39: How often go ‘online’ to browse goods, by target groups on words or phrases associated with buying online, November 2009
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- Figure 40: How often go ‘online’ to purchase goods, by target groups on words or phrases associated with buying online, November 2009
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- Figure 41: Products bought online in the last 12 months, by target groups on words or phrases associated with buying online, November 2009
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- Figure 42: Repertoire of products bought online in the last 12 months, by target groups on words or phrases associated with buying online, November 2009
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- Figure 43: Buying products online in general this year compared to last year, by target groups on words or phrases associated with buying online, November 2009
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- Figure 44: Buying products online in general this year compared to last year, by target groups on words or phrases associated with buying online, November 2009
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- Figure 45: Attitudes towards receive orders from buying goods online, by target groups on words or phrases associated with buying online, November 2009
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- Figure 46: Attitudes towards buying goods through mobile phone, by target groups on words or phrases associate with buying online, November 2009
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- Figure 47: Words or phrases associate with buying online, by target groups on words or phrases associated with buying online, November 2009
Amazon.com Inc
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- Strategic evaluation
- History
- Financial performance
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- Figure 48: Amazon.com Inc: Group financial performance, 2005-09
- Retail offering
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- Figure 49: Amazon.com Inc: Sales mix, North America and International, 2008
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- Figure 50: Amazon.com: Dates of market entry
- Market positioning
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- Figure 51: Profile of Amazon UK online customers, Nov 2009-Jan2010
- Pricing
- Third party sellers
Apple
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- Strategic evaluation
- History
- Financial performance
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- Figure 52: Apple Retail: Group financial performance, 2005-09
- e-commerce offering
- Product offer
- Pricing
- Advertising and marketing
Argos
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- Strategic evaluation
- History
- Financial performance
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- Figure 53: Argos: Group financial performance, 2004/05-2008/09
- Retail offering
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- Figure 54: Argos: Product mix, 2008/09
- Market positioning
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- Figure 55: Profile of Argos online customers, Nov 2009-Jan2010
- Operational issues
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- Figure 56: Argos: Multi-channel sales, by channel, 2008/09
Asda Group Ltd
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- Strategic evaluation
- History
- Financial performance
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- Figure 57: Asda Group Ltd: Group financial performance, 2004-08
- Retail offering
- Market positioning
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- Figure 58: Profile of Asda’s online customers, Nov 2009-Jan 2010
- Operational issues
Asos
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- Strategic evaluation
- History
- Financial performance
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- Figure 59: ASOS: Group financial performance, 2004/05-2008/09
- Retail offering
- Customer profile
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- Figure 60: Profile of Asos online customers, Nov 2009-Jan 2010
- Brands
- Pricing
- Operational issues
Debenhams
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- Strategic evaluation
- History
- Financial performance
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- Figure 61: Debenhams: Group financial performance, 2004/05-2008/09
- E-commerce
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- Figure 62: Debenhams group: Estimated online sales performance, 2005-09
- Retail offering
- Market positioning
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- Figure 63: Profile of Debenhams online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Dell Retail
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- Strategic evaluation
- Background
- Financial performance
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- Figure 64: Dell B2C Retail: Group financial performance, 2004/05-2008/09
- Retail offering
- Market positioning
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- Figure 65: Profile of Dell UK online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
DSG International
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- Strategic evaluation
- History
- Financial performance
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- Figure 66: DSG International: Group financial performance, 2005-09
- Retail offering
- Market positioning
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- Figure 67: Profile of Currys online customers, Nov 2009-Jan 2010
- Figure 68: Profile of Dixons.co.uk online customers, Nov 2009-Jan 2010
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- Figure 69: Profile of PC World online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
eBay Inc
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- Strategic evaluation
- History
- Financial performance
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- Figure 70: eBay Inc: Group financial performance, 2005-09
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- Figure 71: eBay inc: Financial performance, by main operating segments, 2005-09
- e-commerce offering
- How eBay works
- Product offer
- Customer profile
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- Figure 72: Profile of eBay UK online customers, Nov 2009-Jan 2010
- Pricing
- PayPal
- Advertising and marketing
HMV Group
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- Strategic evaluation
- History
- Financial performance
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- Figure 73: HMV Group: Group financial performance, 2004/05-2008/09
- Retail offering
- Market positioning
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- Figure 74: Profile of HMV online customers, Nov 2009-Jan 2010
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
John Lewis Direct
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- Strategic evaluation
- History
- Financial performance
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- Figure 75: John Lewis Partnership: Group financial performance, 2004/05-2008/09
- Online performance
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- Figure 76: John Lewis Direct: Estimated online sales, 2005-09
- Retail offering
- Market positioning
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- Figure 77: Profile of John Lewis online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
Kesa Electricals
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- Strategic evaluation
- History
- Financial performance
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- Figure 78: Kesa Electricals: Group financial performance, 2004/05-2008/09
- Retail offering
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- Figure 79: Kesa Electricals Group European websites, 2010
- Market positioning
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- Figure 80: Profile of Comet online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
M and M Direct Ltd
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- Strategic evaluation
- History
- Financial performance
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- Figure 81: M and M Direct Ltd: Group financial performance, 2004/05-2008/09
- Retail offering
- Market positioning
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- Figure 82: Profile of M&M online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
Next Directory
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- Strategic evaluation
- History
- Financial performance
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- Figure 83: Next Directory: Financial performance, year to end January 2004-09
- Retail offering
- Market positioning
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- Figure 84: Profile of Next online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Ocado
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- Strategic evaluation
- Background
- Financial performance
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- Figure 85: Ocado Ltd: Group financial performance, 2004-09
- Retail offering
- Market positioning
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- Figure 86: Profile of Ocado online customers, Nov 2009-Jan 2010
- Operational issues
Play.com
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- Strategic evaluation
- History
- Financial performance
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- Figure 87: Play.com: Group financial performance, 2006-08
- Retail offering
- Market positioning
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- Figure 88: Profile of Play.com online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Advertising and marketing
Redcats
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- Strategic evaluation
- History
- Financial performance
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- Figure 89: Redcats: Group financial performance, 2004-08
- Retail offering
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- Figure 90: Redcats: Group European websites, 2010
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
J Sainsbury
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- Strategic evaluation
- History
- Financial performance
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- Figure 91: J Sainsbury: Group financial performance, 2005-09
- Retail offering
- Market positioning
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- Figure 92: Profile of Sainsbury’s online customers, Nov 2009-Jan 2010
- Brands
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- Figure 93: Sainsbury’s Supermarkets: Own-label online portfolio, January 2010
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Shop Direct Group
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- Strategic evaluation
- History
- Financial performance
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- Figure 94: Shop Direct Group: Group financial performance, 2005-09
- Retail offering
- Market positioning
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- Figure 95: Profile of Shop Direct online customers, Nov 2009-Jan 2010
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
Tesco.com
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- Strategic evaluation
- Background
- Financial performance
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- Figure 96: Tesco Plc: Group financial performance, 2004-08
- Retail offering
- Market positioning
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- Figure 97: Profile of Tesco online customers, Nov 2009-Jan 2010
- Pricing
- Operational issues
Appendix – Who Shops Online and What Do They Buy?
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- Figure 98: How often go ‘online’ to browse goods, by demographics, November 2009
- Figure 99: How often go ‘online’ to purchase goods, by demographics, November 2009
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- Figure 100: Buying products online in general this year compared to last year, by demographics, November 2009
- Figure 101: Buying products online in general this year compared to last year, by demographics, November 2009
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- Figure 102: Most popular products bought online in the last 12 months, by demographics, November 2009
- Figure 103: Next most popular products bought online in the last 12 months, by demographics, November 2009 (continued)
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- Figure 104: Other products bought online in the last 12 months, by demographics, November 2009 (continued)
- Figure 105: Least popular products bought online in the last 12 months, by demographics, November 2009 (continued)
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Appendix – Attitudes to Shopping Online
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- Figure 106: Most popular attitudes towards receiving orders from buying goods online, by demographics, November 2009
- Figure 107: Next most popular attitudes towards receive orders from buying goods online, by demographics, November 2009 (continued)
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- Figure 108: Most popular attitudes towards buying goods through mobile phone, by demographics, November 2009
- Figure 109: Next most popular attitudes towards buying goods through mobile phone, by demographics, November 2009 (continued)
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Appendix – Consumer – Further Analysis
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- Figure 110: Most popular words or phrases associate with buying online, by demographics, November 2009
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- Figure 111: Next most popular words or phrases associate with buying online, by demographics, November 2009 (continued)
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- Figure 112: Other words or phrases associate with buying online, by demographics, November 2009 (continued)
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- Figure 113: Target groups on words or phrases associate with buying online, by demographics, November 2009
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