Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
Report Scope
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- Beauty retailing
- Beauty specialists
- Product markets
- Abbreviations
- Technical notes
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2009
Broader Market Environment
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- Key points
- Population
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- Figure 3: Germany: Population trends, 2004-08
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- Figure 4: Germany: Births, deaths, immigration and emigration, 2000-07
- Figure 5: Germany: Population, by age group, 2008, 2010 and 2015
- Economy
- Out of recession
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- Figure 6: Germany: Gross domestic product, 1999-2009
- Consumer spending remains problematic
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- Figure 7: Germany: Consumer expenditure, 1999-2009
- Inflation in decline
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- Figure 8: Germany: Consumer prices, 2005-09
- Implications for beauty specialists
Competitive Context
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- Key points
- Personal care spending
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- Figure 9: Germany: Consumer spending on personal care and other selected categories, 2004-08
- Low prices for beauty goods
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- Figure 10: Germany: Consumer price indices for selected personal care products categories, 2000-08
- Product market breakdown
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- Figure 11: Germany: Sales of cosmetics, fragrances and toiletries, by category, 2004, 2006-08
- Figure 12: Germany: Relative sales importance of categories vs Western Europe, 2008
- Channels of distribution
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- Figure 13: Facial care and personal care markets: Distribution by retail channel, 2008
- Drugstores dominate the beauty market
- Discounters have gained share
- Department stores in decline
- Others
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- Figure 14: Facial care and personal care markets: Distribution by retail channel, 2008
Sector Size and Forecast
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- Key points
- Economic outlook
- Retail sales forecasts
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- Figure 15: Germany: Health and beauty retailers’ sales, 2004-14
- Beauty retailers’ prospects
- Past
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- Figure 16: Germany: Beauty specialist sales, 2004-08
- Drugstore sales
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- Figure 17: Germany: Drugstore sector, sales performance, 2004-08
- Outlet and enterprise data
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- Figure 18: Germany: Number of retail enterprises, 2005-07
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- Figure 19: Germany: Number of outlets, 2005-07
Retail Competitor Analysis
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- Key points
- Schlecker goes XL
- Dm in second place
- Rossmann going strong
- Müller under pressure
- Douglas holds on to its market share
- Budnikowsky
- Others
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- Figure 20: Germany: Leading beauty specialists, 2008/09
- Market shares
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- Figure 21: Germany: Leading beauty specialists’ market shares, 2008
- Evaluation
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- Figure 22: Germany: Health and beauty retailers, evaluation, 2008/09
Appendix – Agreements with Selected Lifestyle Statements on Appearance/Beauty
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- Figure 23: Agreement with selected lifestyle statements on appearance/beauty, Germany, by demographics, 2009
- Figure 24: Agreement with selected lifestyle statements on appearance/beauty, Germany, by demographics, 2009
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dm-drogerie markt
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- Figure 25: dm-drogerie-markt: Share of all European health and beauty retailers’ sales, 2004-08
- Figure 26: dm-drogerie markt: Share of German health and beauty specialists’ sales, 2004-08
- Figure 27: dm-drogerie markt: Share of German drugstore retailers’ sales, 2004-08
- Strategic evaluation
- History
- Financial performance
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- Figure 28: dm-drogerie markt: Sales performance, 2004/05-2008/09
- Store portfolio
- Sales performance
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- Figure 29: dm-drogerie markt: Outlet data, 2005-09
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- Figure 30: dm-drogerie markt: International outlet numbers, 2005-09
- Retail offering
- Market positioning
- Brands
- Pricing
- Product offer
- Marketing and loyalty card
- Distribution
- e-commerce
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Douglas
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- Figure 31: Douglas perfumery (Germany): Share of German health and beauty specialists’ sales, 2004-08
- Figure 32: Douglas perfumery division: Share of European health and beauty specialists’ sales, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 33: Douglas Holding: Group financial performance, 2004/05-2008/09
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- Figure 34: Douglas perfumery division: Financial performance, 2004/05-2008/09
- Store portfolio
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- Figure 35: Douglas perfumery division: Outlet data, 2005-09
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- Figure 36: Douglas perfumery division: Average sales per outlet, by country, 2008/09
- Retail offering
- Market positioning
- Brands and own brand
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Müller Ltd
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- Figure 37: Müller Ltd: Estimated sales as share of health and beauty retailers’ sales in Europe, 2004-08
- Figure 38: Müller Ltd: Estimated sales as share of health and beauty retailers’ sales in Germany, 2004-08
- Strategic evaluation
- History
- Financial performance
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- Figure 39: Müller Ltd: Estimated group sales performance, 2004/05-08/09
- Store portfolio
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- Figure 40: Müller Ltd: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
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- Figure 41: Müller Ltd: Major beauty own brand lines, 2009
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Rossmann
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- Figure 42: Rossmann: Sales as share of health and beauty specialists’ sales in Europe, 2004-08
- Figure 43: Rossmann: Sales as share of health and beauty specialists’ sales in Germany, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 44: Rossmann: Group financial performance, 2004-08
- Store portfolio
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- Figure 45: Rossmann: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
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Schlecker
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- Figure 46: Schlecker: Estimated share of German health and beauty retailers’ sales, 2004-08
- Figure 47: Schlecker: Share of European health and beauty specialists’ sales, 2004-08
- Strategic evaluation
- Recent history
- Financial data
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- Figure 48: Schlecker: Estimated sales performance, 2004-08
- Store portfolio
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- Figure 49: Schlecker: Estimated outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Pricing
- Product offer
- Operational issues
- Advertising
- e-commerce and home shopping
- Ihr Platz
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- Figure 50: Ihr Platz: Share of all German health and beauty retailers’ sales, 2004-08
- Strategic evaluation
- Recent history
- Financial data
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- Figure 51: Ihr Platz: Sales performance, 2004-08
- Store portfolio
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- Figure 52: Ihr Platz: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- e-commerce and home shopping
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The Body Shop
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- Figure 53: The Body Shop UK & Republic of Ireland: Estimated sales as share of UK health and beauty retailers’ sales, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 54: The Body Shop UK & Republic of Ireland: Financial performance, 2004-08
- Store portfolio
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- Figure 55: The Body Shop UK: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Yves Rocher Group
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- Figure 56: Groupe Yves Rocher: Estimated sales as share of health & beauty specialists’ sales in Europe, 2004-08
- Strategic evaluation
- Recent history
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- Figure 57: Groupe Yves Rocher: Group brands, 2009
- Financial performance
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- Figure 58: Groupe Yves Rocher: Group sales performance, 2004-08
- Store portfolio
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- Figure 59: Groupe Yves Rocher: Estimated European outlet data, 2004-09
- Figure 60: Groupe Yves Rocher: Yves Rocher brand: Estimated outlet numbers, 2005, 2006 and 2009
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
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- Figure 61: Yves Rocher Group: Yves Rocher brand: Identified group websites, 2008
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