Table of Contents
Issues in the Market
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- Definition
- Consumer research
- Abbreviations
Future Opportunities
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- Tapping into the snacking mentality
- Better than a sandwich…
- …and healthy too
- A whole new meaning to efficiency
- The greys want risotto…and bistecca alla Fiorentina
- Italian food for grown-ups
Market in Brief
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- Market environment
- Impact of the recession on eating out
- Price promotions
- Going forward
Internal Market Environment
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- Key points
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- Figure 1: Venues eaten at in the last three months, April 2009
- Restaurant promotions
- Price promotions
- Consumer responses to price promotions
- Impact of price promotions on market value
- Nutritional concerns
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- Figure 2: Salt content (highest and lowest) in survey carried out by Trading Standards Institute, February 2009
- Consumers’ laissez-faire attitude towards nutritional content in restaurant meals
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- Figure 3: Attitudes towards nutritional labelling, April 2009
Broader Market Environment
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- Key points
- The recession and consumer confidence
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- Figure 4: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
- Figure 5: GDP quarterly percentage change, 2004-09
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- Figure 6: Trends in consumer confidence, January 2008-November 2009
- Figure 7: Personal financial situation, February-December 2009
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- Figure 8: Trends in what extra money is spent on, November and December 2009
- Figure 9: Trends in attitudes towards restaurants and takeaways, 2005-09
- Demographic factors
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- Figure 10: Trends in the age structure of the UK population, by gender, 2004-14
- Figure 11: Forecast adult population trends, by lifestage, 2004-14
- Difficult times to justify the premium on ethical products
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- Figure 12: Trends in ethical products, 2005-09
- Figure 13: Trends in attitudes towards diet, 2005-09
Competitive Context
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- Key points
- Eating out market, by sector
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- Figure 14: Eating out market*, by sector, 2004-08
- Retailers mimicking restaurant innovation – so what’s next for restaurants?
- New ingredients
- Minus the crusts
- Extra thin
- Recreating restaurant experience
- In-home pizza/pasta consumption
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- Figure 15: Trends in frequency and usage of fresh or dried pasta and noodles, 2005-09
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- Figure 16: Allergies suffered personally, another member in household, November 2009
- Figure 17: Trends in frequency and usage of pizza in the last 12 months (excluding takeaways), 2005-09
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Domino’s refit programme: ‘pizza theatre’
- Mobile phone orders
- Event management
- New menu additions
- Pregnancy pizza
Market Size and Forecast
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- Key points
- Struggling dine in sector drags down overall market value
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- Figure 18: UK pizza and pasta market, 2004-14
Market Segmentation
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- Key points
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- Figure 19: Forecast of the pizza/pasta market, by segment, 2004-14
Market Share
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- Key points
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- Figure 20: Top brands and outlet numbers, 2008/09
- Outlet openings
- Gondola Holdings
- Tragus Group
- Pizza Hut
- Prezzo
- Domino’s
- Papa John’s
Companies and Products
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- Key points
- Domino’s Pizza
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- Figure 21: Financial performance of Domino’s Pizza, 2007-09
- Papa John’s
- Perfect Pizza
- Pizza GoGo
- Pizza Hut
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- Figure 22: Financial performance of Pizza Hut, 2007 and 2008
- Prezzo
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- Figure 23: Financial performance of Prezzo, 2007-09
- Gondola Group Limited
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- Figure 24: Financial performance of Gondola Group, 2002007 and 2008
- ASK Restaurants
- PizzaExpress
- Zizzi
- Tragus Group Ltd
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- Figure 25: Financial performance of Tragus Group, 2007 and 2008
- Bella Italia
- Strada
Brand Elements
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- Key points
- Brand map
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- Figure 26: Attitudes towards and usage of pizza and pasta restaurant brands, December 2009
- Brand qualities of pizza and pasta restaurant brands
- A warm welcome for all the family
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- Figure 27: Personalities of various pizza and pasta restaurant brands, December 2009
- Experience of pizza and pasta restaurant brands
- Pizza specialists most popular
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- Figure 28: Consumer usage of various pizza and pasta restaurant brands, December 2009
- Brand consideration for pizza and pasta restaurant brands
- Mid-market holds appeal, Pizza Hut off-putting
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- Figure 29: Consideration of various pizza and pasta restaurant brands, December 2009
- Brand satisfaction for pizza and pasta restaurant brands
- PizzaExpress best rated
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- Figure 30: Satisfaction with various pizza and pasta restaurant brands, December 2009
- Brand commitment to pizza and pasta restaurant brands
- Pizza Hut has most loyal customers
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- Figure 31: Commitment to various pizza and pasta restaurant brands, December 2009
- Brand intentions for pizza and pasta restaurant brands
- PizzaExpress has best retention, Pizza Hut close behind
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- Figure 32: Future usage intentions for various pizza and pasta restaurant brands, December 2009
- Brand recommendation for pizza and pasta restaurant brands
- Eat-in pizza specialists most recommended
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- Figure 33: Recommendation of various pizza and pasta restaurant brands, December 2009
- PizzaExpress
- What the consumer thinks
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- Figure 34: Attitudes towards the PizzaExpress brand, December 2009
- ASK
- What the consumer thinks
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- Figure 35: Attitudes towards the ASK brand, December 2009
- Domino’s Pizza
- What the consumer thinks
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- Figure 36: Attitudes towards the Domino’s Pizza brand, December 2009
- Pizza Hut
- What the consumer thinks
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- Figure 37: Attitudes towards the Pizza Hut brand, December 2009
Brand Communication and Promotion
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- Key points
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- Figure 38: Adspend of selected restaurant chains, by channel, 2008/09
- The ‘Saturday night effect’
- Creating the ‘Saturday night effect’ all year round
- Investment online
- What’s in a name?
- Who’s better? campaigns
- Celebrity chefs
Pizza/Pasta Restaurants Visited
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- Key points
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- Figure 39: Visited pizza and pasta restaurants in the last three months, November 2009
Frequency of Visiting Pizza/Pasta Restaurants
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- Key points
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- Figure 40: Frequency of visiting pizza and pasta restaurants, November 2009
Attitudes towards Pizza/Pasta Restaurants
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- Key points
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- Figure 41: Attitudes towards pizza and pasta restaurants and takeaways, November 2009
- Demand for more adult-friendly venues
- Impact of age on consumers’ preferences for customisation
- Retail versus restaurant
- Point of order
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- Figure 42: Trends in accessing internet via mobile phone, 2007-09
Pizza/Pasta Restaurants’ Targeting Opportunities
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- Key points
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- Figure 43: Pizza/pasta restaurant target groups, November 2009
- Family Feasters
- Pizza No No
- Tech-savvy Pizza Enthusiasts
- On-the-fencers
- Supermarket Alternatives
Appendix – Internal Market Environment
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- Figure 44: Attitudes towards selected lifestyle statements, by detailed demographics, 2009
- Figure 45: Attitudes towards selected lifestyle statements, by detailed demographics, 2009
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- Figure 46: Attitudes towards selected lifestyle statements, by detailed demographics, 2009
- Figure 47: Attitudes towards selected lifestyle statements, by detailed demographics, 2009
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- Figure 48: Attitudes towards selected lifestyle statements, by detailed demographics, 2009
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Appendix – Pizza/Pasta Restaurants Visited
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- Figure 49: Most popular visited pizza and pasta restaurants, by detailed demographics, November 2009
- Figure 50: Next most popular visited pizza and pasta restaurants, by detailed demographics, November 2009
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- Figure 51: Pizza and pasta restaurants visited, by pizza and pasta restaurants visited, November 2009
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Appendix – Frequency of Visiting Pizza/Pasta Restaurants
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- Figure 52: Frequency of visiting pizza and pasta restaurants, by detailed demographics, November 2009
- Figure 53: Pizza and pasta restaurants visited, by frequency of visiting pizza and pasta restaurants, November 2009
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- Figure 54: Frequency of visiting pizza and pasta restaurants, by visited pizza and pasta restaurants, November 2009
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Appendix – Attitudes Towards Pizza/Pasta Restaurants
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- Figure 55: Most popular attitudes towards pizza and pasta restaurants and takeaways, by detailed demographics, November 2009
- Figure 56: Next most popular attitudes towards pizza and pasta restaurants and takeaways, by detailed demographics, November 2009
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- Figure 57: Most popular visited pizza and pasta restaurants, by attitudes towards pizza and pasta restaurants and takeaways, November 2009
- Figure 58: Next most popular visited pizza and pasta restaurants, by attitudes towards pizza and pasta restaurants and takeaways, November 2009
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- Figure 59: Frequency of visiting pizza and pasta restaurants, by attitudes towards pizza and pasta restaurants and takeaways, November 2009
- Figure 60: Most popular attitudes towards pizza and pasta restaurants and takeaways, by attitudes towards pizza and pasta restaurants and takeaways, November 2009
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- Figure 61: Next most popular attitudes towards pizza and pasta restaurants and takeaways, by attitudes towards pizza and pasta restaurants and takeaways, November 2009
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Appendix – Pizza/Pasta Restaurants’ Targeting Opportunities
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- Figure 62: Pizza/pasta restaurants target groups, by detailed demographics, November 2009
- Figure 63: Pizza/pasta restaurants target groups, by pizza and pasta restaurants visited, November 2009
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- Figure 64: Pizza/pasta restaurants target groups, by frequency of visiting pizza and pasta restaurants, November 2009
- Figure 65: Pizza/pasta restaurants target groups, by attitudes towards pizza and pasta restaurants, November 2009
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