Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
Report Scope
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- Technical notes
- Definitions
- Store definitions
- Financial definitions
- Currencies
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- Figure 1: Exchange rates, € to other European currencies, 2004-08
- Country codes
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- Figure 2: Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2008
Broader Market Environment
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- Population decline
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- Figure 4: Germany: Population trends, 2003-08
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- Figure 5: Germany: Births, deaths, immigration and emigration, 2000-07
- Figure 6: Germany: Population, by age group, 2007, 2010 and 2015
- Exit from recession
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- Figure 7: Germany: Gross domestic product, 1999-2008
- Consumer spending remains problematic
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- Figure 8: Germany: Consumer expenditure, 1999-2008
- Inflation declining
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- Figure 9: Germany: Consumer prices, 2004-08
The Market in Context
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- Key points
- Mixed spending trends
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- Figure 10: Germany: Consumer spending, growth in main categories, 2004-08
- Food and drink spending
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- Figure 11: Germany: Food, drink and tobacco spending, 2004-08
- Easing inflation
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- Figure 12: Germany: Food, drink and tobacco and all prices, 2000-09
- Eating out
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- Figure 13: Germany: Spending on food and eating out, 2004-08
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- Figure 14: Germany: Spending on eating out as a proportion of food and drink expenditure, 2004-08
Sector Size and Forecast
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- Key points
- Economic outlook
- Consumer outlook
- Retail forecasts
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- Figure 15: Germany: Retail sales, 2004-14
- Recent trends in food retailing
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- Figure 16: Germany: Food, drink & tobacco retailers’ sales, by store type, 2004-08
- Enterprises
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- Figure 17: Germany: Food, drink & tobacco retailers – Number of enterprises, 2004-07
Retail Competitor Analysis
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- Key points
- Change at the top
- Intense competition among the discounters
- Mainstream players seek differentiation
- Further own brand development
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- Figure 18: Germany: Leading food retailers, 2008
- Market shares
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- Figure 19: Germany: Leading food retailers evaluation and market shares, 2008
Aldi (Europe)
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- Figure 20: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
- Figure 21: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
- Strategic evaluation
- History
- Sales performance
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- Figure 22: Aldi (Europe): Group sales performance, 2004-08
- Store portfolio
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- Figure 23: Aldi (Europe): Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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- Figure 24: Aldi (Europe): Sales as share of all food retailers' sales in Europe, 2004-08
- Figure 25: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2004-08
- Strategic evaluation
- History
- Sales performance
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- Figure 26: Aldi (Europe): Group sales performance, 2004-08
- Store portfolio
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- Figure 27: Aldi (Europe): Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Dohle Group
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- History
- Financial performance
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- Figure 28: Dohle Group: sales performance, 2005-08
- Store portfolio
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- Figure 29: Dohle Group: outlet numbers, 2004-08
- Retail offering
- Market positioning
- Product offer
- Brands
- Pricing
- Advertising and marketing
- e-commerce and home shopping
Edeka Group
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- Figure 30: Edeka Group: Sales as share of all food retailers’ sales in Germany, 2004-08
- Strategic evaluation
- History
- Financial performance
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- Figure 31: Edeka Group: Group sales performance, 2004-08
- Store portfolio
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- Figure 32: Edeka Group: Outlet data, 2004-08
- Figure 33: Edeka Group: Food retail outlet data, 2004-08
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- Figure 34: Edeka Group: Store formats, 2009
- Retail offering
- Market positioning
- Brands
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- Figure 35: Edeka: Own-brands, 2009
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Norma
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- History
- Financial performance
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- Figure 36: Norma: Estimated sales performance, 2004-08
- Store portfolio
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- Figure 37: Norma: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
- Brands
- Pricing
- Advertising and marketing
- e-commerce and home shopping
Real (METRO)
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- Figure 38: Real: Sales as share of all food retailers in Europe, 2004-08
- Strategic evaluation
- History
- Financial performance
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- Figure 39: Real: Group financial performance, 2004-08
- Store portfolio
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- Figure 40: Real: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands
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- Figure 41: Real: Own label ranges, 2008/09
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Rewe
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- Figure 42: Rewe: Share of all European food retailers’ sales, 2004-08
- Figure 43: Rewe: Share of all German food retailers’ sales, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 44: Rewe: Estimated retail sales, 2004-08
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- Figure 45: Rewe: Estimated food retail sales, by country, 2008
- Store portfolio
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- Figure 46: Rewe: Outlet data, 2004-08
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- Figure 47: Rewe: Food retail formats in Germany, 2008
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- Figure 48: Rewe: International food fascias, by market, 2008
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- e-commerce and home shopping
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Schwarz Group
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- Figure 49: Schwarz Group: Sales as share of all food retailers in Europe, 2004-08
- Strategic evaluation
- History
- Financial performance
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- Figure 50: Schwarz Group: Estimated group financial performance, 2005-09
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- Figure 51: Schwarz Group: Proportion of group sales, 2004-08
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- Figure 52: Schwarz Group: Estimated proportion of international sales, by market, 2008/09
- Store portfolio
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- Figure 53: Schwarz Group: Estimated outlet data, 2005-09
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- Figure 54: Schwarz Group: Store formats, 2009
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Tengelmann (Food Retail Europe)
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- Figure 55: Kaiser's Tengelmann: Sales as share of all food retailers’ sales in Germany, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 56: Tengelmann Food Retail Europe: Sales performance, 2004/05-2008
- Store portfolio
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- Figure 57: Tengelmann Food Retail Europe: Outlet data, 2004-08
- Retail offering
- Market positioning
- Brands and product offer
- e-commerce and home shopping
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