Table of Contents
Issues in the Market
-
- Definition
- Abbreviations
Future Opportunities
-
- Reaching beyond an audience of white males
- Courting female custom and engaging greys
- No more liquid lunch?
- As British as a pint
Market in Brief
-
- Consumers want better
- Pubs discouraging consumers from drinking soft drinks?
- Major brands dominating distribution
- Performance of on-trade soft drinks closely linked to economy
- Market will grow as Britain moves out of recession
Internal Market Environment
-
- Key points
- Population going soft
-
- Figure 1: A comparison of UK value sales for alcoholic and non-alcoholic drinks, 1998 and 2008
- Figure 2: Trends for penetration of alcohol drinkers among over-18 british population, 2005-09
- Health and dieting are key consumer needs
-
- Figure 3: Personal concerns among population, October 2009
- Failure to adapt is behind the decline of the traditional pub…
-
- Figure 4: Net pub closures in the UK, 2005-09
-
- Figure 5: Trends for penetration of pubs/bars and cafés, 2007-09
- …however, food-led pubs are performing (relatively) well
-
- Figure 6: Proportion of population who visit pubs or bars for either a drink or a meal, 2009
- New soft drinks face many restrictions
Broader Market Environment
-
- Key points
- Legislation favours soft drinks
-
- Figure 7: Trends in alcohol duty, by selected alcohol type, 2004-09
- A maximum price on soft drinks?
- The fortunes of pubs closely linked to economy
-
- Figure 8: Relationship between GDP and pub visiting, by quarter, 2007-09
- Grey pound is essential for pubs
-
- Figure 9: Forecast of adult population trends, by lifestage, 2004-14
- Rising middle class is good news for soft drinks
-
- Figure 10: Structure of the UK population, by socio-economic group, 2004-14
Competitive Context of Soft Drinks in On- and Off-trade
-
- Key points
- Functional and healthy soft drinks drive impressive growth
- Chilled soft drinks outperform hot beverages
-
- Figure 11: Trends for value sales of chilled soft drinks and hot beverages, 1998-2008
- Recession alters soft drink market
-
- Figure 12: Consumption of selected soft drinks in the last 12 months, 2005-09
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- A new range of more interesting, premium-quality soft drinks
- Using soft drinks to drive responsible drinking
- Free soft drinks for the designated driver
- Half-price drinks past 11pm
Market Size and Forecast
-
- Market will bounce back after recession
-
- Figure 13: Forecast of volume and value sales of on-trade soft drinks market, 2004-14
- Expect prices to come down
-
- Figure 14: Forecast of cost per litre of on-trade soft drinks market, in current and real prices, 2004-14
- Juice drinks will be the main winner
-
- Figure 15: Forecast of value sales of on-trade soft drinks, by drink type, 2004-14
- Figure 16: Forecast of volume sales of on-trade soft drinks, by drink type, 2004-14
- Factors used in the forecast
Segment Performance
-
- Key points
-
- Figure 17: Value and volume sales of on-trade soft drinks, by sub-category, 2007-09
- Energy drinks
-
- Figure 18: Forecast of volume and value sales of energy drinks in the on-trade, 2004-14
- Carbonated soft drinks
-
- Figure 19: Forecast of volume and value sales of carbonated soft drinks in the on-trade, 2004-14
- Juice drinks
-
- Figure 20: Forecast of volume and value sales of juice drinks in the on-trade, 2004-14
- Bottled water
-
- Figure 21: Forecast of volume and value sales of bottled water in the on-trade, 2004-14
- Mixers
-
- Figure 22: Forecast of volume and value sales of mixers in the on-trade, 2004-14
- Squash
-
- Figure 23: Forecast of volume and value sales of squash in the on-trade, 2004-14
Market Share
-
- Key points
- Britvic and CCE dominate the market
-
- Figure 24: Market share of on-trade soft drink distributors, by value sales, 2008
- Colas dominate among brands
-
- Figure 25: Market share of top ten on-trade soft drink brands, by value sales, 2007-09
Companies and Products
-
- Key points
- Main players
- Britvic
-
- Figure 26: Britvic’s soft drinks brands, 2009
- Coca-Cola Enterprises (CCE)
-
- Figure 27: Coca-Cola Enterprises’ soft drink brands, 2009
- Others
- AG Barr plc
-
- Figure 28: AG Barr’s soft drink brands, 2009
- Ben Shaws Dispense
- GlaxoSmithKline (GSK) UK Ltd
- Innocent Drinks
- PepsiCo UK
- Red Bull UK
Channels to Market
-
- Key points
- Independents pubs are driving soft drink sales
-
- Figure 29: Value of soft drinks, by on-trade channel, 2007-09
- Changing structure of the pub business
-
- Figure 30: Structure of the pub industry, by ownership type, 2004-09
Brand Communication and Promotion
-
- Key points
- Carbonated soft drinks and fruit juices dominate spend
-
- Figure 31: Proportion of above-the-line advertising on soft drinks (includes on- and off-trade), by sub-category, 2007-09*
- Figure 32: Above-the-line adspend, by sub-category, 2007-09
- CCE comfortably the leading spender in the category
-
- Figure 33: Adspend, by company, 2007-09*
- Figure 34: Adspend, by brand, 2007-09
Consumer Usage
-
- Key points
- Four in five are on-trade soft drink consumers
- Low penetration of diet drinks
-
- Figure 35: Non-alcoholic drinks drunk in the on-trade over the last year, October 2009
- Pub footfall overly reliant on men aged 18-24
-
- Figure 36: Frequency of visiting a pub to drink, by gender, age, socio-economic group and lifestage, September 2009
- Healthier drinking habits among women
-
- Figure 37: Net percentage difference between female and male consumption* of on-trade soft drinks and hot beverages, by type, October 2009
Consumer Attitudes towards Soft Drinks in the On-trade
-
- Key points
- On-trade falls way short of meeting consumer demand for soft drinks
-
- Figure 38: Statements on drinking soft drinks when in pubs, restaurants or other outlets selling alcohol, October 2009
- A pricing strategy designed to turn off consumers
- Draught means quality of soft drinks often not up to scratch
- Lack of choice is a barrier to soft drink spend
- On-trade soft drinks of particular appeal to women
-
- Figure 39: Net percentage difference between female and male agreement* about on-trade soft drinks, October 2009
- Soft drinks can also widen pubs’ appeal beyond 18-34s
-
- Figure 40: Agreement on selected statements about on-trade soft drinks, by age, October 2009
Consumer Attitudes towards Soft Drinks in Pubs
-
- Key points
-
- Figure 41: Percentage agreement on statements about drinking soft drinks specifically in pubs, November 2009
- Resentment of soft drinks prices runs high
- Better range of soft drinks more likely to have positive long-term effect
Target Groups
-
- Key points
-
- Figure 42: Attitudinal groups for drinking soft drinks in the on-trade, October 2009
- Soft Drinks Enthusiasts
- Concerned With Quality
- Satisfied With Status Quo
-
- Figure 43: Statements on drinking soft drinks when in pubs, restaurants or other outlets selling alcohol, by target groups, October 2009
Appendix – Internal Market Environment
-
-
- Figure 44: Trends in visit to pubs or bars, 2005-09
-
Appendix – Broader Market Environment
-
-
- Figure 45: Trends in PDI and consumer expenditure, 2004-14
-
Appendix – Brand Communication and Promotion
-
-
- Figure 46: Adspend on soft drinks, by company, 2007-09
-
Appendix – Consumer Usage
-
-
- Figure 47: Non-alcoholic drinks drunk in the last year, by demographics, October 2009
-
- Figure 48: Non-alcoholic drinks drunk in the last year, by demographics, October 2009 (continued)
-
Appendix – Consumer Attitudes towards Soft Drinks in the On-trade
-
-
- Figure 49: Statements on drinking soft drinks in pubs, restaurants or other outlets selling alcohol, by demographics, October 2009
-
- Figure 50: Statements on drinking soft drinks in pubs, restaurants or other outlets selling alcohol, by demographics, October 2009 (continued)
-
Appendix – Consumer Attitudes towards Soft Drinks in Pubs
-
-
- Figure 51: Attitudes towards drinking soft drinks in pubs and bars, by demographics, December 2009
-
- Figure 52: Attitudes towards drinking soft drinks in pubs and bars, by demographics, December 2009 (continued)
-
Appendix – Target Groups
-
-
- Figure 53: Target groups, by demographics, October 2009
- Figure 54: Non-alcoholic drinks drunk in the last year, by target groups, October 2009
-
Back to top