After just a few years of availability, and following extensive government and provider promotion, stakeholder pensions have only been a partial success. Launched into an environment where government means-testing is the order of the day, and where a significant proportion of consumers are reluctant to save for retirement, SHPs have seemingly failed to kick start a retirement savings revolution. Added to this, it seems that the stakeholder pension is not being used as intended by those that do arrange a policy and the product has not brought in significant new pensions business. The market factors section of this report looks in detail at issues affecting SHPs.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects. Investigating its drivers, segmentation, supply structure, distribution and sales forecasts, it also provides an in depth analysis of general consumer financial activity.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of the market’s key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Exploring consumers' choice of pensions and the factors that would encourage them to purchase a stakeholder pension (as well as their actual attitudes to SHPs), Mintel’s research helps you to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.