Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Sources
- Consumer survey data
- Advertising
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Cultural influencers
- Health factors
Insights and Opportunities
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- Awareness is key
- Role models
- Creating a healthier diet
- Helping Black children avoid obesity
- Physical fitness
Inspire Insights
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- Trend: Fit or Fat
- What’s it about?
- What we’ve seen
- Specifics
- Implications
- Trend: A Simple Balance for Health
- What’s it about?
- What we’ve seen
- Specifics
- Implications
Market Drivers
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- Key points
- Health factors in the Black community
- Poverty and environmental factors
- Influence of genetic factors
- Black centenarians
- Social and cultural factors
- Sedentary lifestyle
- High rate of television viewing
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- Figure 1: Percentage of total day spent viewing television, by race/Hispanic origin, 2008
- Urban living
- Lack of cultural sensitivity by healthcare providers
- Defeatist attitude
- Pharmacology reliance/dependency/denial
- Legacy beliefs and practices
- Food preparation
- Perception vs. reality
- Reliance on religion
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- Figure 2: Beliefs about the role of God in health outcomes, 2007-08
- Food industry marketing practices
- Targeted marketing
- Food labeling
- Lack of access to healthcare
Advertising in the Media
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- Print advertising
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- Figure 3: Old Orchard Healthy Balance, 2009
- Figure 4: V-8 Juice, 2009
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- Figure 5: State Farm advertising—”50 Million Pound Challenge”, 2008
- Television ads
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- Figure 6: General Mills Cheerios, Man and Boy, August 2009
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- Figure 7: American Cancer Society, Doris Brewer—Ten Types of Cancer, August 2008
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- Figure 8: American Cancer Society, Bob—Tests help Prevent Colon Cancer, February 2007
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- Figure 9: Kellogg’s Special K, Woman Tries on Jeans, August 2007
Healthy Eating
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- Key points
- An obesity epidemic
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- Figure 10: Incidence of overweight and obesity (states, DC, and territories), 1995-2007
- Obesity rates by gender and race/Hispanic origin
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- Figure 11: Prevalence of obesity and overweight, by gender and ethnicity, 2006
- Prevalence of obesity by race/Hispanic origin, gender and region
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- Figure 12: Prevalence* of obesity† among adults, by black/white race or Hispanic ethnicity, census region and gender
- Black obesity rate by state
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- Figure 13: Top 15 states in which the largest percentage of the Black population is obese, by state, 2007
- Childhood obesity
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- Figure 14: Percentage of overweight( children, by race, 2003-06
- Black women and obesity
- Body image in the Black community
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- Figure 15: Percentage of overweight( adults, by race, 2003-06
- Perception of body size
- By gender and body size
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- Figure 16: Perception of their own weight, by gender, September 2009
- By household income
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- Figure 17: Perception of their own weight, by household income, September 2009
- By age
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- Figure 18: Perception of their own weight, by age, September 2009
- A healthy diet
- Portion sizes have increased along with obesity rates
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- Figure 19: Average daily per capita calories consumed*, by food group, 1970-2004
- High obesity rates among men and women
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- Figure 20: Perception of a healthy diet, by gender, September 2009
- Household income not always a factor of a poor diet
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- Figure 21: Perception of a healthy diet, by household income, September 2009
- Age impacts perception of a healthy diet
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- Figure 22: Perception of a healthy diet, by age, September 2009
- Healthier options
- Perception of healthy eating
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- Figure 23: Perception of important factors in a healthy diet, by gender, September 2009
- Sodium and age
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- Figure 24: Perception of important factors in a healthy diet, by age, September 2009
- Household income impacts knowledge
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- Figure 25: Perception of important factors in a healthy diet, by household income, September 2009
- Fruits and vegetables
- Consumption of fruits and vegetables
- No gender difference in the produce isle
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- Figure 26: Daily consumption of fruits and vegetables, by gender, September 2009
- By age
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- Figure 27: Daily consumption of fruits and vegetables, by age, September 2009
- By household income
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- Figure 28: Daily consumption of fruits and vegetables, by household income, September 2009
- Low-in foods and beverages
- Low fat foods have low consumption among Blacks
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- Figure 29: Low-in and other specialty foods used when watching diet, by race, February-March 2009
- Fat-free foods preferred by men
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- Figure 30: Low-in and other specialty foods used when watching diet, by gender, February-March 2009
- Age is a factor when choosing low-in foods
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- Figure 31: Low-in and other specialty foods used when watching diet, by age, February-March 2009
- By household income
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- Figure 32: Low-in and other specialty foods used when watching diet, by household income, February-March 2009
- Being healthy and treating yourself
- Women’s eating behaviors are worrisome
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- Figure 33: Attitudes towards food and eating, by gender, September 2009
- Too many treats among younger respondents
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- Figure 34: Attitudes towards food and eating, by age, September 2009
- Healthy alternatives
- African Americans and organic foods
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- Figure 35: Attitudes towards organic foods, by race/Hispanic origin, 2006
- Figure 36: Shoppers who purchase at least half of their food as organic, by race/Hispanic origin, 2006
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- Figure 37: Where consumers buy organic food products, by race/Hispanic origin, 2006
Health Advice
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- Key points
- Source of health advice
- By race
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- Figure 38: Sources of health information, by race, February-March 2009
- Women are more likely to use the internet as a resource
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- Figure 39: Sources of health information, by gender, September 2009
- Older respondents rely on conventional doctors
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- Figure 40: Sources of health information, by age, September 2009
- By household income
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- Figure 41: Sources of health information, by household income, September 2009
Healthy Living
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- Key points
- Do you think you are healthy?
- A lack of “health literacy”
- Men are more likely to live a healthy lifestyle
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- Figure 42: Behavior that leads to good health, by gender, September 2009
- Older respondents are more motivated
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- Figure 43: Behavior that leads to good health, by age, September 2009
- By household income
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- Figure 44: Behavior that leads to good health, by household income, September 2009
- Factors contributing to healthy living
- Leisure time physical activity
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- Figure 45: Age-adjusted percentages of leisure-time physical activity among adults 18 years and over, by selected characteristics: United States, 2000 and 2005
- What contributes to healthy living?
- Stress and religion contribute to healthy living
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- Figure 46: Factors that contribute to healthy living, by gender, September 2009
- By age
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- Figure 47: Factors that contribute to healthy living, by age, September 2009
- Household income not a factor in medical screening
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- Figure 48: Factors that contribute to healthy living, by household income, September 2009
- Health conditions
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- Figure 49: Leading causes of death among African Americans, by gender, 2006
- Health concerns by gender
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- Figure 50: Concern about health conditions, by gender, September 2009
- Current health conditions by gender
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- Figure 51: Current health conditions, by gender, September 2009
- Younger respondents worry about cancer
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- Figure 52: Concern about health conditions, by age, September 2009
- Current health conditions by age
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- Figure 53: Current health conditions, by age, September 2009
- Factors that affect health
- By gender
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- Figure 54: Concerns about factors that affect health, by gender, September 2009
- By age
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- Figure 55: Concerns about factors that affect health, by age, September 2009
Cluster Analysis
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- The Unaware
- Who they are
- Opportunity
- Activists
- Who they are
- Opportunity
- Self-deceivers
- Who they are
- Opportunity
- Cluster characteristics
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- Figure 56: Black diet and wellness clusters, September 2009
- Figure 57: Attitudes towards food and eating, by Black diet and wellness clusters, September 2009
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- Figure 58: Sources of health advice, by Black diet and wellness clusters, September 2009
- Figure 59: Attitudes towards healthy eating, by Black diet and wellness clusters, September 2009
- Cluster demographics
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- Figure 60: Black diet and wellness clusters, by gender, September 2009
- Figure 61: Black diet and wellness clusters, by age, September 2009
- Figure 62: Black diet and wellness clusters, by household income, September 2009
- Cluster methodology
U.S. Black Population
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- Key points
- U.S. population by race/Hispanic origin
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- Figure 63: Population, by race and Hispanic origin, 2004-14
- U.S. Black population
- Black population by age
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- Figure 64: U.S. Black population, by age, 2004-14
- U.S. Black geographic concentration
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- Figure 65: Black geographic concentration, by region, 2007
- Black population by state
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- Figure 66: States with largest black population, 2008
- Figure 67: States with the highest share of black residents, 2008
- Black metros
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- Figure 68: Metropolitan status of black households, 2001-07
- Figure 69: Top 10 metropolitan areas with the largest number of Black residents, 2006-08
- Black income
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- Figure 70: Household income distribution for all households and Black households, 2008
- Income of Black households versus total U.S. households
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- Figure 71: Increase in percentage of Black households with incomes of $50,000 or more vs. total U.S. households, 2003 and 2007
- Average household size
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- Figure 72: Average household size, by Hispanic origin/race of householder, 2001 and 2008
- Figure 73: Households with children, by race and Hispanic origin of householder, 2007
- Black category expenditures
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- Figure 74: Distribution of expenditures by all consumer units and by CUs with a Black reference person, 2003-08
- Figure 75: Aggregate expenditures by all consumer units and by CUs with a black reference person, 2003-08
Appendix: Trade Associations
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