Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Sources
- Consumer survey data
- Advertising
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Health-related factors that shape attitudes towards Hispanic diet and wellness
- Attitudes towards meal preparation and food shopping that impact Hispanic diet and wellness
- The effects of limited access to health insurance
- Healthy eating
- Health advice
- Healthy living
- U.S. Hispanic population
- Acculturation
Insights and Opportunities
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- Less does not always equal more
- What can food manufacturers do?
- Healthy eating starts early
- Health and acculturation
Inspire Insights
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- Trend: A Simple Balance for Health
- What’s it about?
- What we’ve seen
- Specifics
- Implications
- Trend: Man Gadgets
- What’s it about?
- What we’ve seen
- Specifics
- Implications
Health-Related Factors that Shape Attitudes towards Hispanic Diet and Wellness
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- Key points
- Discouraging medical facts at a glance
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- Figure 1: Leading causes of death in Hispanics, by all ages, 2006
- Heart disease
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- Figure 2: Age-adjusted percentages of coronary heart disease, Hispanic vs. white, 2007
- Cancer
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- Figure 3: Cancer incidence rates* and ratios, Hispanic vs. non-Hispanics, 2002-06, September 2009
- Diabetes
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- Figure 4: Age-adjusted percentage of persons with diabetes, Hispanic vs. White, 2007
- The prevalence of obesity among Hispanics
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- Figure 5: Graph: State-specific percentage of Hispanic adults categorized as obese, 2006-08
- Figure 6: State-specific percentage of Hispanic adults categorized as obese, 2006-08
- Most Mexican-Americans are overweight or obese
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- Figure 7: Prevalence of obesity and overweight, by gender and ethnicity, 2006
- Hispanics’ obesity rates are nearly same between men and women
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- Figure 8: Obesity among adults by race/Hispanic origin and gender, United States, 2006-08
- Hispanics consume without considering calorie counts
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- Figure 9: Attitudes towards calories and incidence of dieting, Hispanic vs non-Hispanic, February 2008-March 2009
- Lack of physical activity taking its toll on Hispanics
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- Figure 10: Share of Americans engaged in no leisure-time physical activity, by race/Hispanic origin, 2001-07
Attitudes Towards Meal Preparation and Food Shopping that Impact Hispanic Diet and Wellness
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- Key points
- Importance of home cooking and cooking from scratch
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- Figure 11: Hispanics’ opinion towards home cooking, by gender, April-May 2006
- Advertising to Moms… but what about Dads?
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- Figure 12: Knorr television ad with chicken boullion, March 2009
- Expenditures for food at home
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- Figure 13: Average expenditures on food and beverages at home, Hispanic vs. non-Hispanic by category, 2009
The Effects of Limited Access to Health Insurance
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- Key points
- Hispanics most likely to be uninsured
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- Figure 14: Share of uninsured Americans, by select demographic groups, June 2009
- The Hispanic health insurance debacle
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- Figure 15: Opinion about health care reform, by race/Hispanic origin, August 14, 2009
- Not too eager to seek health care
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- Figure 16: Primary reason cited by those with no usual health care provider, by Hispanic legal and not legal residents, August 2008
- Hispanics, especially Mexican Americans, lack usual source of health care
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- Figure 17: Adults with no usual source of health care, by non-Hispanic vs. Hispanic vs. Hispanic origin, 1997-2007
Healthy Eating
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- Key points
- Weight and healthy diet
- Majority of Hispanics describe themselves as being heavier than they should be
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- Figure 18: Hispanic self-assessment of weight, September 2009
- Hispanic aging, demographics, and cultural dynamics contribute to being overweight
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- Figure 19: Hispanic self-assessment of weight, by age, September 2009
- Spanish-dominant Hispanics not as likely to consider themselves overweight
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- Figure 20: Hispanic self-assessment of weight, by language dominance, September 2009
- Hispanics watching diet to maintain weight
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- Figure 21: Reasons for watching diet, Hispanic vs. non-Hispanic, February 2008-March 2009
- Lower middle-class households more likely to see themselves as having a weight problem
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- Figure 22: Hispanic self-assessment of weight, by household income, September 2009
- U.S.-born Hispanics twice as likely to consider themselves overweight
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- Figure 23: Hispanic self-assessment of weight, by place of birth, September 2009
- A healthy diet
- My diet is healthy… I think
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- Figure 24: Hispanic self-assessment of eating a healthy diet, by gender, September 2009
- Affluence leads to healthier diet
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- Figure 25: Hispanic self-assessment of eating a healthy diet, by household income, September 2009
- Spanish-dominant Hispanics find their diet to be unhealthy
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- Figure 26: Hispanic self-assessment of eating a healthy diet, by language dominance, September 2009
- Healthy eating and low-in foods
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- Figure 27: Foods low in… most important for eating healthfully, by gender, September 2009
- Spanish-dominant Hispanics are not as likely to avoid saturated fats
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- Figure 28: Foods low in… most important for eating healthfully, by language dominance, September 2009
- Affluent Hispanics are watching their saturated fats – carbs not so much
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- Figure 29: Foods low in… most important for eating healthfully, by household income, September 2009
- Healthy eating and food choices
- The traditional healthy Latin American diet pyramid
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- Figure 30: Traditional healthy Latin American diet pyramid, 2009
- Figure 31: Oldways’ Pyramid segment listing of typical foods, 2009
- What does a balanced plate look like?
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- Figure 32: Balanced meal plate
- Most important meal of the day
- Hispanics vs. non-Hispanics
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- Figure 33: Most important meal of the day, by Hispanic vs. Non-Hispanic, February 2008-March 2009
- By gender
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- Figure 34: Most important meal of the day, by gender, February 2008-March 2009
- Hispanics are more open to good-for-you foods
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- Figure 35: Attitudes towards good-for-you food, by Hispanic vs. non-Hispanic, February 2008-March 2009
- Middle-class Hispanic households not as nutrition-conscious
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- Figure 36: Attitudes towards good-for-you food, by household income, February 2008-March 2009
- Natural and organic foods are sought by foreign-born Hispanics
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- Figure 37: Attitudes towards good-for-you food, by place of birth, February 2008-March 2009
- Hispanics are not so quick to indulge in tempting foods
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- Figure 38: Attitudes towards fats and sweets, by Hispanic vs. non-Hispanic, February 2008-March 2009
- Hispanics born in the U.S. more likely to eat fats and sweets
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- Figure 39: Attitudes towards fats and sweets, by place of birth, February 2008-March 2009
- Spanish-dominant Hispanics more averse to fats and sweets
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- Figure 40: Attitudes towards fats and sweets, by language preference when watching TV, February 2008-March 2009
- Being healthy and treating yourself
- Most Hispanics try to lead healthy life, but not feeling guilty about treats
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- Figure 41: Hispanic attitudes towards healthful eating and indulgence, September 2009
- Spanish-dominant Hispanics more guilty about indulgences
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- Figure 42: Hispanic attitudes towards healthful eating and indulgence, by language dominance, September 2009
- Affluence provides “permission” to break dietary rules
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- Figure 43: Hispanic attitudes towards healthful eating and indulgence, by household income, September 2009
Health Advice
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- Key points
- Sources of health information
- Hispanics gather information from their doctor
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- Figure 44: Sources of health information, by Hispanic vs. non-Hispanic, February 2008-March 2009
- Drug companies empower Spanish-dominant Hispanics
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- Figure 45: Sources of health information, by language preference when reading, February 2008-March 2009
- College graduate Hispanics utilize doctors and web for medical information
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- Figure 46: Sources of health information, by level of education, February 2008-March 2009
- Health advice
- Advice of spouses and family members is highly sought, but why?
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- Figure 47: Hispanic sources of health advice, September 2009
- Spanish-dominant Hispanics leverage personal relationships to obtain health advice
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- Figure 48: Hispanic sources of health advice, by language prefered, September 2009
- Not just older Hispanics will get most of their health advice from doctors
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- Figure 49: Hispanic sources of health advice, by age, September 2009
Healthy Living
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- Key points
- Do you think you are healthy?
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- Figure 50: Hispanic assessment of being healthy, September 2009
- Women have more sticker shock to eating healthy
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- Figure 51: Hispanic assessment of being healthy, by gender, September 2009
- Immigrant Hispanics more comfortable with healthy lifestyle
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- Figure 52: Hispanic assessment of being healthy, by place of birth, September 2009
- Affluence leads to knowledge, but doesn’t necessarily result in healthy eating
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- Figure 53: Hispanic assessment of being healthy, by household income, September 2009
- Factors contributing to healthy living
- Hispanics look to factors of mind and body for healthy living, medical not so much
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- Figure 54: Hispanic assessment of being healthy, September 2009
- Hispanic women have holistic intentions, but limited follow through
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- Figure 55: Hispanic assessment of being healthy, by gender, September 2009
- Healthy living by language preference
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- Figure 56: Hispanic assessment of being healthy, by language preference, September 2009
- Affluent Hispanics not as interested in preventative measures
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- Figure 57: Hispanic assessment of being healthy, by household income, September 2009
Cluster Analysis
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- The Unmoved
- Proactives
- Strugglers
- Cluster characteristics
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- Figure 58: Hispanic diet and wellness clusters, September 2009
- Figure 59: Hispanic self-assessment of diet healthfulness, by Hispanic diet and wellness clusters, September 2009
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- Figure 60: Hispanic attitude towards healthy eating, by Hispanic diet and wellness clusters, September 2009
- Figure 61: Hispanic sources of health advice, by Hispanic diet and wellness clusters, September 2009
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- Figure 62: Hispanic assessment of being healthy, by Hispanic diet and wellness clusters, September 2009
- Figure 63: Attitudes toward healthy living, by Hispanic diet and wellness clusters, September 2009
- Cluster demographics
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- Figure 64: Hispanic diet and wellness clusters, by gender, September 2009
- Figure 65: Hispanic diet and wellness clusters, by age group, September 2009
- Figure 66: Hispanic diet and wellness clusters, by household income, September 2009
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- Figure 67: Hispanic diet and wellness clusters, by language dominance, September 2009
- Cluster methodology
U.S. Hispanic Population
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- Key facts
- U.S. population by race/Hispanic origin
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- Figure 68: Population, by race/Hispanic origin, 1970-2020
- Figure 69: Asian, Black, and Hispanic populations, 1940-2020
- Figure 70: Population, by race and Hispanic origin, 2004-14
- The Hispanic and non-Hispanic population
- The Hispanic and total U.S. population by age
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- Figure 71: U.S. Hispanic population, by age, 2004-14
- Figure 72: Total U.S. population, by age, 2004-14
- Generations
- Hispanics by generation
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- Figure 73: Generations, by Hispanic vs. non-Hispanic, 2009
- Figure 74: Fertility rate, by race and Hispanic origin of mother, 1996-2006
- The Hispanic household
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- Figure 75: Households, by number of persons in the household—Hispanics vs. non-Hispanics, 2006
- Figure 76: Average household size, by Hispanic origin/race of householder, 2001 and 2006
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- Figure 77: Households, by age and presence of children—Hispanics vs. non-Hispanics, 2006
- Hispanics by country of origin/heritage
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- Figure 78: Hispanic population, by country of origin/heritage, 2007
- Figure 79: Graph: Hispanics, by country of origin/heritage, 2007
- Hispanics by geographic concentration
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- Figure 80: Hispanic population, by region, by country of origin/heritage, 2007
- Figure 81: Graph: Hispanic population, by region, 2007
- Figure 82: Hispanic population in top five states, by country of origin, 2006
- States with greatest Hispanic population growth
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- Figure 83: Hispanic population, states with greatest percentage increase, 2000-06
- Key Hispanic metropolitan areas
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- Figure 84: Metropolitan areas with the largest number of Hispanic residents, by country of origin, 2006
- Hispanic purchasing power
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- Figure 85: Purchasing power, by race/Hispanic origin, 2008
- Hispanic income levels
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- Figure 86: Largest Hispanic markets, by Hispanic disposable income, 2005
- Hispanics’ economic growth
- Hispanics’ category expenditures
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- Figure 87: Expenditures, by Hispanic origin of consumer unit reference person, 2006-07
- Estimated household expenditure by category
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- Figure 88: Average household expenditures on key categories, Hispanic and non-Hispanic, 2007-09
Acculturation
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- What is acculturation?
- Why is level of acculturation important?
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- Figure 89: Hispanics, by acculturation and assimilation level, 1998-2008
- What is retro-acculturation?
Appendix: Other Useful Consumer Tables
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- Figure 90: Cancer incidence and death rates* for all cancer sites combined, by race/ethnicity and gender, United States, 2001-05
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- Figure 91: Leading causes of death among Hispanics and whites, 2006
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- Figure 92: Cancer incidence and mortality rates* and ratios comparing Hispanics to Whites, 2002-06
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Appendix: Trade Associations
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