Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Abbreviations and terms
- Abbreviations
Executive Summary
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- The specialty food shopper
- The effects of the economy
- Food traditions
- What specialty food consumers buy
- Why they buy specialty foods
- Ethnic, natural and organic foods
- Spending on specialty food
- “Word of mouth” is the best selling tool
- Where they buy specialty foods
- Specialty food shoppers’ behaviors
- Meals at home
- Meals away from home
- The effects of the economy
Market Factors
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- The economy
- Spending on food at home
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- Figure 1: Average expenditures of all CUs for food and beverages at home and away from home, 2005-07
- Figure 2: Consumer Price Index: all food, food at home and food away from home, 2006-08
- Imports—foods and food traditions—help drive market
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- Figure 3: Persons obtaining legal permanent resident status, by country of last residence, fiscal years 2006-08
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- Figure 4: Number of international trips by U.S. resident travelers, by destination, 2008
- New specialty foods launches
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- Figure 5: New specialty food and beverage product launches in gourmet stores, health food stores and specialty retailers, by category, 2006-08
The Specialty Food Consumer
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- Who buys specialty foods?
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- Figure 6: The specialty food consumer, by demographic characteristic, June 2006, July 2007, July 2008 and July 2009
- In their own words...
What Specialty Food Consumers Buy and Why
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- Types of specialty food purchased by specialty food shoppers
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- Figure 7: Types of specialty foods purchased, July 2009
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- Figure 8: Types of specialty foods purchased, by age, July 2009
- In their own words...
- Reasons for trying specialty foods
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- Figure 9: Reason for purchasing specialty food, July 2009
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- Figure 10: Reason for purchasing specialty food, by age, July 2009
- Why have specialty foods on hand?
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- Figure 11: Reasons for purchasing specialty food in the past six months, July 2009
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- Figure 12: Reasons for purchasing specialty food in the past six months, by age, July 2009
- In their own words...
Ethnic, Natural and Organic Food Purchases
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- Summary
- Ethnic foods
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- Figure 13: Purchases of ethnic foods, July 2009
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- Figure 14: Purchases of ethnic foods, by age, July 2009
- Local, artisanal, and international specialty products
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- Figure 15: Shopping for specialty food: artisanal, locally sourced, international, fair trade and eco-friendly, July 2009
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- Figure 16: Regions from which international foods are purchased, July 2009
- Natural, organic, kosher, halal
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- Figure 17: Purchases of natural, organic, kosher and halal foods, July 2009
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- Figure 18: Venues for purchase of natural, organic, kosher and halal foods, July 2009
- Focus on kosher and halal
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- Figure 19: Reason for purchasing kosher and/or halal food, July 2009
- In their own words...
Specialty Food Purchasers’ Shopping Habits
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- Grocery shopping
- Focus on specialty food shoppers’ grocery shopping behavior
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- Figure 20: Grocery shopping habits of specialty food shoppers, July 2009
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- Figure 21: Grocery shopping habits of specialty food shoppers, by age, July 2009
- Spending on food by specialty food shoppers
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- Figure 22: Mean weekly spending on food by specialty food shoppers, by demographics, July 2009
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- Figure 23: Mean percentage of weekly spending on food for specialty food by specialty food shoppers, by demographics, July 2009
- Shopping for health
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- Figure 24: Shopping for health—all respondents and specialty food-purchasing respondents, July 2009
- Shopping for specialty food
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- Figure 25: Shopping for specialty food: influences and recommendations, July 2009
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- Figure 26: Shopping for specialty food: influences and recommendations, by age, July 2009
Retail Channels
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- Specialty food through a variety of retail channels
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- Figure 27: Channels through which specialty food is purchased by specialty food shoppers, July 2009
- Internet shopping
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- Figure 28: Internet shopping—all respondents and specialty food-purchasing respondents, July 2009
- Shopping for specialty food on the internet
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- Figure 29: Internet purchases of specialty food in past year, July 2009
- Attitudes and opinions about shopping for specialty foods
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- Figure 30: Attitudes and opinions about shopping for specialty food, July 2009
Meals Away From Home
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- Reasons for choosing specific restaurants
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- Figure 31: Factors influencing restaurant choice, July 2009
- Spending on food outside the home by specialty food purchasers
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- Figure 32: Mean percentage of food spending for food outside the home by specialty food shoppers, by demographics, July 2009
At-home Eating, Cooking and Entertaining
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- Meals served at home
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- Figure 33: Types of meals served at home—all respondents and specialty food-purchasing respondents, July 2009
- Focus on specialty food shoppers’ cooking behavior
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- Figure 34: Cooking habits—all respondents and specialty food-purchasing respondents, July 2009
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- Figure 35: Frequency of cooking from scratch without and with specialty foods, by age, July 2009
- Experimentation or family recipes?
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- Figure 36: Attitudes and opinions about cooking, July 2009
- Entertaining
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- Figure 37: Entertaining habits—all respondents and specialty food-purchasing respondents, July 2009
Specialty Food Shoppers and Travel
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- Business and pleasure travel
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- Figure 38: Travel habits—all respondents and specialty food-purchasing respondents, July 2009
Recreational Habits of Specialty Food Shoppers
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- Media participation
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- Figure 39: Media participation—all respondents and specialty food-purchasing respondents, July 2009
- Focus on television viewing
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- Figure 40: Watching cooking shows on television, by network, July 2009
- In their own words...
- Cultural activities
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- Figure 41: Cultural activities of all respondents and respondents who purchase specialty food, July 2009
- Other activities
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- Figure 42: Other activities of all respondents and respondents who purchase specialty food, July 2009
- Political and financial activities
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- Figure 43: Political and financial activities of all respondents and respondents who purchase specialty food, July 2009
- Focus on foods with cause marketing/charity marketing
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- Figure 44: Charity-based food purchases, by all respondents and respondents who purchase specialty food, July 2009
Sustainability, Eco-concerns and Food Safety
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- Concerns about food safety
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- Figure 45: Opinions about food safety, all respondents and respondents who purchase specialty food, July 2009
- Sustainability
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- Figure 46: Issues of sustainability and fair trade, July 2009
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- Figure 47: Attitudes towards sustainability, all respondents and respondents who purchase specialty food, July 2009
The Economy
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- The effects of the economy on food budgets and habits
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- Figure 48: Changing household food budget or spending patterns for food in order to economize, by demographics, July 2009
- Changes in shopping, cooking and dining out
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- Figure 49: Changes made in the past year and planned for the next year in order to save money: cooking—all respondents and specialty food-purchasing respondents, July 2009
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- Figure 50: Changes made in the past year and planned for the next year in order to save money: shopping for food—all respondents and specialty food-purchasing respondents, July 2009
- Figure 51: Changes made in the past year and planned for the next year in order to save money: food away from home—all respondents and specialty food-purchasing respondents, July 2009
- In their own words...
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