Table of Contents
Market in Brief
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- The future
- Market size and performance
- The competitive landscape
Report Scope
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- Technical notes
- Definitions
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2008
Broader Market Environment
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- Key points
- Low population growth
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- Figure 3: Italy: Population trends, 2005-09
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- Figure 4: Italy: Population projections, by age group, 2008-48
- Economy
- No rebound for lacklustre economy
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- Figure 5: Italy: Gross domestic product, 1998-2008
- Consumer uncertainty prevails
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- Figure 6: Italy: Household consumer expenditure, 1998-2008
- Inflation easing
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- Figure 7: Italy: Consumer prices, 2004-08
The Market in Context
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- Key findings
- Clothing underperforming
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- Figure 8: Italy: Comparison of major spend areas, 2004-08
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- Figure 9: Italy: Consumer spending on selected categories of goods, 2004-08
- Low inflation
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- Figure 10: Italy: Consumer price index for selected product categories, 1999-2009
- Channels of distribution
Sector Size and Forecast
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- Key findings
- Economic decline before a rebound
- Contraction of the retail sector
- Clothing set to suffer
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- Figure 11: Italy: Retail sales, 2004-14
- Recent trends in Italian clothing retail
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- Figure 12: Italy performance of clothing specialists compared to all clothing spending, 2004-08
- Enterprise data
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- Figure 13: Italy: Clothing retailers, enterprise numbers, 2003-07
Retail Competitor Analysis
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- Key findings
- Strong domestic presence
- Slow domestic growth encourages investment
- Grupo Inditex & H&M lead the foreign advance
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- Figure 14: Italy: Leading players in the clothing sector, 2008/09
- Market shares
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- Figure 15: Italy: Leading furniture specialists’ market shares, 2008
Benetton Group
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- Figure 16: Benetton (Europe): Sales as share of clothing specialists in Europe, 2004-08
- Figure 17: Benetton (Italy): Sales as share of clothing specialists in Italy, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 18: Benetton Group: Group financial performance, 2004-08
- Market performance
- Brand performance
- Store portfolio
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- Figure 19: Benetton Group: Outlet data, 2004-08
- Retail offering
- Market positioning
- Product offer
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- Figure 20: Benetton Group: Sales, by brand, 2008
- Advertising and marketing
- e-commerce and home shopping
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Bernardi
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- Recent history
- Financial performance
- Store portfolio
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- Figure 21: Bernardi: Italian outlet data, 2003-05 and 2008-09
- Retail offering
- Product offer
- e-commerce and home shopping
Diramode
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- Recent history
- Financial performance
- Store portfolio
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- Figure 22: Diramode: European outlet data, 2009
- Retail offering
- Market positioning and product offer
- Operational issues
- e-commerce and home shopping
Esprit
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- Figure 23: Esprit: Sales as share of clothing specialists’ sales in Europe, 2004-08
- History
- Financial performance
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- Figure 24: Esprit: Group financial performance, 2003/04-2008/09
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- Figure 25: Esprit: Sales performance, by channel and region, 2004/05-2008/09
- Store portfolio
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- Figure 26: Esprit: Outlet data, 2005-09
- Figure 27: Esprit: Store network, by region and type, June 2009
- Retail offering
- Market positioning
- Brands and product offer
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- Figure 28: Esprit product offer, 2009
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- Figure 29: Esprit: Product mix, 2008/09
- Pricing
- e-commerce and home shopping
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Grupo Inditex
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- Figure 30: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 31: Grupo Inditex: Group financial performance, 2004/05-2008/09
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- Figure 32: Grupo Inditex: Sales growth, 2004/05-2008/09
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- Figure 33: Grupo Inditex: Estimated sales in key European markets, 2004/05-2008/09
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- Figure 34: Europe: Grupo Inditex: Sales by retail brand, 2004/05-2008/09
- H1 2009/2010
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- Figure 35: Grupo Inditex: Sales H1 2008/09 and 2009/10
- Store portfolio
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- Figure 36: Grupo Inditex: Outlet data, 2005-09
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- Figure 37: Grupo Inditex: Outlet numbers, by fascia, 2004/05-2008/09
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- Figure 38: Grupo Inditex: Other outlet data, by fascia, 2008/09
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- Figure 39: Grupo Inditex: Stores by country and by fascia, 2008/09
- Retail offering
- Market positioning
- Zara
- Brands
- Product offer
- Massimo Dutti
- Product offer/pricing
- Bershka
- Product offer
- e-commerce and home shopping
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- Figure 40: Grupo Inditex: Company websites, 2009
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H&M Hennes & Mauritz
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- Figure 41: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 42: H&M Hennes & Mauritz: Group financial performance, 2004-08
- Sales by country
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- Figure 43: H&M Hennes & Mauritz: Sales by country, 2004-08
- Store portfolio
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- Figure 44: H&M Hennes & Mauritz: Outlet numbers, 2004-08
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- Figure 45: H&M Hennes & Mauritz: Sales per outlet, 2005-08
- Retail offering
- Market positioning
- Product offer
- Brands
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- Figure 46: H&M,: Own brand portfolio, 2009
- Pricing
- Operations
- COS
- Advertising and marketing
- e-commerce and home shopping
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Mango Group
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- Figure 47: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2004-08
- Figure 48: Mango Spain: Sales as share of all clothing specialists’ sales in Spain, 2004-08
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 49: Mango Group: Group financial performance, 2004-08
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- Figure 50: Mango: Estimated performance, by major markets, 2008
- Store portfolio
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- Figure 51: Mango Group: Outlet data, 2004-08
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- Figure 52: Mango Group: Breakdown of stores in Europe, 2005-09
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Original Marines
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- Figure 53: Original Marines: Sales as share of clothing retailers’ sales in Italy, 2004-08
- History
- Financial performance
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- Figure 54: Original Marines: Group sales performance, 2004-08
- Store portfolio
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- Figure 55: Original Marines: Italian outlet data, 2004-08
- Retail offering
- Product offer
- Brands
- e-commerce and home shopping
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Oviesse
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- Figure 56: Oviesse: Sales as share of clothing retailers’ sales in Italy, 2004-08
- Recent history
- Financial performance
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- Figure 57: Oviesse: Group financial performance, 2004/05-2008/09
- Store portfolio
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- Figure 58: Oviesse: Outlet data, 2005-2009
- Retail offering
- Market positioning
- Brands
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- Figure 59: Oviesse: Brands, 2008
- Product offer
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- Figure 60: Oviesse: Breakdown of product offer, 2007/08
- e-commerce and home shopping
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Preca Brummel
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- Figure 61: Preca Brummel: Estimated sales as share of clothing retailers’ sales in Italy, 2004-08
- Recent history
- Financial performance
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- Figure 62: Preca Brummel: Estimated group sales performance, 2004-08
- Store portfolio
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- Figure 63: Preca Brummel: Outlet data, 2008
- Retail offering
- Brands
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- Figure 64: Preca Brummel: Brands, 2008
- e-commerce and home shopping
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