 When shopping for food, two thirds of over 55-year olds are likely to have planned their purchases in advance.Consumers aged over 55 are more frequent food shoppers than their younger counterparts who are much more likely to shop once a week or less.Almost 5 million over-55yr olds have health problems so will be watching what they eat, creating a significant opportunity for manufacturers of functional foods.People over ...
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The Consumer – Buying Food
The Consumer – Attitudes and Motivations
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Household Income and Expenditure
Appendix – Food Consumption
Appendix – The Consumer – Shopping Habits
Appendix – The Consumer – Buying Food
Appendix – The Consumer – Attitudes and Motivations
Appendix – The Consumer – Targeting Groups
14th December 2009
The average household size is shrinking, and as such food manufacturers need to ensure the needs of these smaller households are not overlooked. 
21st October 2009
The over-55s tend to attach great importance to family meals and, compared to their younger counterparts, are likely to still prepare traditional British dishes.
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