The economic downturn has impacted sales in a variety of categories and children’s personal care (CPC) is among them. While parents are as frugal as ever, it is also evident that there are significant opportunities for companies that focus their product development and marketing efforts on key segments of the population and high-demand categories.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Oral Hygiene
Segment Performance—Suncare
Segment Performance—Haircare
Segment Performance—Bath and Body Care
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Purchase among Parents
Incidence of Use Among Kids
Brand Preferences of Kids
Product Attributes that Drive Purchase
Attitudes towards Children’s Personal Care products
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Drug Stores and Other FDMx Channels
Retail Channels—Food Stores
Leading Companies
Brand Share—Oral Hygiene
Brand Share—Suncare
Brand Share—Haircare
Brand Share—Bath and Body Care
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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How have sales of FDMx products fluctuated in recent years and how are they likely to change between 2010 and 2015?
