Table of Contents
Issues in the Market
-
- Key issues
- Definition
- Abbreviations
Future Opportunities
-
- ‘Affordable escapism’
- Staying afloat without doing long-term damage
- Simple ingredients versus calorie labelling
Market in Brief
-
- More of an occasion
- Multi-tasking meals
- Eats and tweets
- But dinner out is still dominant
- Working breakfast
- Made for sharing
- Big four factors
- Normal rules don’t apply
Internal Market Environment
-
- Key points
- The cost of eating
-
- Figure 1: Consumer Price Index (CPI) All items, food, restaurants and cafes, 2005-09
- That was then…
- … but this is now
- Taking the long view
- Tipping point
- Sleepwalking into obesity
- Labelling trial launched
- Other health initiatives
- Salt concerns
-
- Figure 2: Salt content (highest and lowest) in survey carried out, by Trading Standards Institute, February 2009
- Doing it for the kids
Broader Market Environment
-
- Key points
- Stifled spending in 2009
-
- Figure 3: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
- ‘Green shoots of recovery’?
-
- Figure 4: Gfk NOP Consumer Confidence Index - May 08-July 09
- Consumers’ personal financial status
-
- Figure 5: Consumers’ personal financial status, June 2009
- Impact of the recession on eating out habits
-
- Figure 6: Impact of recession on eating out habits, March 2009
- Targeting age groups more specifically
-
- Figure 7: Trends in the age structure of the UK population, by gender, 2004-14
Competitive Context
-
- Key points
- Eating out remains a top priority
-
- Figure 9: Consumer spending priorities, March 2009
- Supermarket threat
Strengths and Weaknesses in the Market
-
- Strengths
- Weaknesses
Who’s Innovating?
-
- Key points
- Burgeoning breakfast market?
- Spicing up pub snacks
- Cone crazy
- Power snacking
- Market factors
- Master classes
- The great outdoors
- English tapas
- Midnight feast
Eating Habits and Timetable
-
- Key points
- Death of traditional mealtimes?
-
- Figure 10: When main meal is eaten on weekdays, 2004-08
-
- Figure 11: Trends in eating habits, 2004-08
- Time-poor society
-
- Figure 12: Trends in attitudes towards time management, 2004-08
- Generational factors
- In-home polarisation
- End of the lunch hour
- All-day foods
- Case study – Crussh
- Case study – Nando’s
- But sit-down timetable remains traditional
-
- Figure 13: Meals eaten at a restaurant/café/pub etc in the past three months, by age group, April 2009
- Case study: The changing shape and nature of afternoon teas
Breakfast Occasions
-
- Key points
- Breakfast boom?
- Le bacon butty
- Business breakfast
- Fast food gets up early
- Case study – KFC Breakfasts
Late Dining
-
- Key points
- Eating round the clock
- Pubs reverting to traditional hours of operation
- Case study – Bob Bob Ricard
Changing Styles of Eating Out
-
- Key points
- Time is of the essence
- Decline of the three-course meal
- But no ‘deconstruction of the menu’
The Varying Roles of the ‘Miniature’
-
- Key point
- Menu extensions
- Case study – Gourmet Burger Kitchen
- Case study – PizzaExpress
- Rise of the mini-plate/tapas-style dining
- Case study – Oriental ‘tapas’
- Sharing dimension
- Case study – All Bar One
- Offloading the guilt
- Just desserts
- Case study – Hertford House Hotel
Fast Food Developments
-
- Key points
- Fast food gets smaller
- Case study – McDonald’s
- Case study – Burger King
- Case study – KFC
- Case study – Subway
Customisation
-
- Key points
- The participatory consumer
Formality versus Informality
-
- Key points
- Casual dining
- Messy eaters
- Case study – Chapter Two
- Counter culture
- Eating solo
Market Size and Forecast
-
- Key points
- Rollercoaster sector performances
-
- Figure 14: UK eating out market size and forecast, 2004-14
- Blurring channels
- Future
Brand Communication and Promotion
-
- Key points
- Burger King – made for sharing
- KFC – a working class hero is something to be
- Nando’s – YouTube if you want
- PizzaExpress – the world’s first diet pizza?
- Subway – the pound in your pocket
Reasons for Eating Out
-
- Key points
- Nearly as many eating out just because they feel like it as for a special occasion
-
- Figure 15: Reasons to eat out in restaurants/order a takeaway, April 2009
- Age-dependent eating out habits
- Can operators reintroduce the ‘quick pint after work’ concept?
- Sharing diners
- Modern romance
- Female emancipation
- Bank holiday stay-at-home nation
- Heart to heart
- Promotions draw ABC1s
- Raising the steaks
- Case study – Cowpers Arms
- Budget business dining
Types of Meal Occasions
-
- Key points
- Dinner still dominates… although lunch is close on its heels
-
- Figure 16: Meals eaten at a restaurant/café/pub etc in the past three months, April 2009
- Grey diners do lunch
-
- Figure 17: Eating out for afternoon tea/coffee breaks, by gender, age and working status, April 2009
- Breakfast/brunch occasions
- Targeting frequent diners
- Snacking
Venues Visited
-
- Key points
- Pub remains the people’s choice
-
- Figure 18: Venues eaten at in last three months, April 2009
- Regional variations
-
- Figure 19: Eating out at pubs, by region, April 2009
- Premium fast food
- How to entice women…
Expenditure on Meals Out
-
- Key points
- Free-spending men
-
- Figure 20: Spend per occasion – everyday meal vs. special occasion/treat, April 2009
- Everyday
- Special occasion/treat
Factors Influencing Where Consumers Eat Out
-
- Key points
- Convenience and service
-
- Figure 21: Factors for choosing where to eat out, April 2009
- Servicing the older generation
- Range of menu
- Under the influence
- Targeting the business diner
- The role of branding
- Only here for the beer
- Going local
Attitudes towards Nutritional Labelling
-
- Key points
- The FDF and FDA may applaud it, but consumers don’t want it
-
- Figure 22: Attitudes towards nutritional labelling, April 2009
- Gender differences
- Under-35s most keen on calorie info
Eating Out – Targeting Opportunities
-
- Key points
- Eating out target groups
-
- Figure 23: Reasons to eat out in restaurants/order a takeaway, April 2009
- Occasion/social
- Treat Factor
- Impulsive Diners
- Change/Variety
- Practical
- Offer Motivated
Appendix – Reasons for Eating Out
-
-
- Figure 24: Most popular reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
- Figure 25: Next most popular reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
-
- Figure 26: Other reasons to eat out in restaurants/order a takeaway, by detailed demographics, April 2009
-
Appendix – Types of Meal Occasions
-
-
- Figure 27: Meals eaten at a restaurant/café/pub etc in the past three months, by detailed demographics, April 2009
- Figure 28: Reasons to eat out in restaurants/order a takeaway, by meals eaten at a restaurant/café/pub etc in the past three months, April 2009
-
Appendix – Venues Visited
-
-
- Figure 29: Most popular venues eaten at, by detailed demographics, April 2009
- Figure 30: Next most popular venues eaten at, by detailed demographics, April 2009
-
- Figure 31: Most popular reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
- Figure 32: Next most popular by reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
-
- Figure 33: Other reasons to eat out in restaurants/order a takeaway, by venues eaten at, April 2009
- Figure 34: Meals eaten at a restaurant/café/pub etc in the past three months, by venues eaten at, April 2009
-
Appendix – Expenditure on Meals Out
-
-
- Figure 35: Expenditure on an everyday meal, by detailed demographics, April 2009
- Figure 36: Expenditure on a special occasion/treat meal, by detailed demographics, April 2009
-
Appendix – Factors Influencing Where Consumers Eat Out
-
-
- Figure 37: Most popular factors for choosing where to eat out, by detailed demographics, April 2009
-
- Figure 38: Next most popular factors for choosing where to eat out, by detailed demographics, April 2009
-
- Figure 39: Other factors for choosing where to eat out, by detailed demographics, April 2009
-
Appendix – Attitudes towards Nutritional Labelling
-
- Most popular attitudes towards nutritional labelling, by detailed demographics
-
- Figure 40: Most popular attitudes towards nutritional labelling, by detailed demographics, April 2009
- Figure 41: Next most popular attitudes towards nutritional labelling, by detailed demographics, April 2009
Appendix – Eating Out: Targeting Opportunities
-
- Eating out target groups
-
- Figure 42: Eating out target groups, by detailed demographics, April 2009
- Figure 43: Eating out target groups, by reasons to eat out in restaurants/order a takeaway, April 2009
- Figure 44: Eating out target groups, by types of meals eaten, April 2009
-
- Figure 45: Eating out target groups, by venues eaten at, April 2009
- Figure 46: Eating out target groups, by expenditure of everyday and special occasion/treat meals, April 2009
-
- Figure 47: Eating out target groups, by factors for choosing where to eat out, April 2009
- Figure 48: Eating out target groups, by attitudes towards nutritional labelling, April 2009
Back to top