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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Haircare sales have suffered in the last two years, not only from a weak economy, but also from a relative lack of major new product breakthroughs to rekindle interest and engagement in the category. Still, marketers continue to fight for market share through a variety of means including line extensions, heavy advertising, stylist endorsements and coordinated product collections that encompass all segments of haircare. Marketing themes that resonate include natural ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Shampoo
Segment Performance—Conditioner
Segment Performance—Hair Gel/Mousse
Segment Performance—Hairspray/Spritz
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Retail Channels—Salons and Barber Shops
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Product Usage
Brand Loyalty and Usage
Attitudes and Motivations Concerning Shampoo and Conditioner
Attitudes and Behaviors Concerning Hair Styling Products
Purchase Influences
Incidence of Hair/Scalp Conditions and Problems
Impact of Race/Hispanic Origin
Teens
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Shampoo
Brand Share—Conditioner
Brand Share—Gel/Mousse
Brand Share—Spray/Spritz
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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