Nearly half of all African Americans are either unbanked or underbanked, having little or no relationship with a bank or financial institution. It is important to recognize the depth of distrust of the banking industry within the Black community for a variety of reasons. Recent class-action lawsuits, brought against major banks charging improper handling of mortgages and steering Black homeowners into high-risk mortgages, are well known within the Black community ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Contributing Factors to Black Buying Power
Black Household Income and Buying Power
Changes in Income and Spending
Saving in The Black Household
Attitudes Toward Money, Primary Financial Concerns and Risk
Banking and Investment Services Owned
Loans Held
Card Ownership and Usage
Attitudes Towards Financial Decision-making, Sources of Advice
Insurance Products Overview
Health Insurance
Other Insurance
Retirement Planning
Cluster Analysis
U.S. Black Population
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing and Advertisements
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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What is the current financial state of Black America?
