Holidays trigger substantial levels of buying: six in ten adults shop for clothing and footwear, seven in ten buy toiletries and related items, and three in ten buy entertainment products.Women and under-35s are the primary buyers of holidaywear, and for casual daywear and swimwear there is a still tighter concentration among the under-25s. Younger consumers are socially active and keen to make an impact.When other items like toiletries ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Holiday Taking
Holiday Must-haves
Attitudes Towards Buying Holidaywear
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix –Holiday Taking
Appendix – Holiday Must-haves
Appendix – Attitudes Towards Buying Holidaywear
Appendix – Target Groups
4th May 2011
“Although the under-25s opt for budget holidays, because it is all they can afford, they tend to take mainly new clothes on holiday and branch out from their regular repertoire of shops, making them key drivers of holidaywear sales.” 
13th December 2010
Clothing is seen as a “must have” holiday item, with six in ten consumers typically buying garments before they go on holiday.
|
Holidaywear is a ‘must-have’ purchase for many, and new clothes are typically bought by six in ten people before a holiday. Holidays are therefore a key driver of clothing purchases.
