Innovation is one of the major drivers of the food market and innovation itself is driven by broader social and cultural trends. Two trends – towards convenience and towards healthier eating – have helped reshape the UK food sector over the past decade. UK eating habits have received massive attention, as has the manner in which food is produced – we are what we eat, and how we move our food from field to table has a real impact on the planet and on the lives of food producers. All these issues have affected NPD in the food sector.

This report examines consumer attitudes towards new product development, buying new food products, and brand loyalty and looks at the levels of NPD in a number of food markets as well as product positioning claims. The specific markets covered in this report are ready meals, cheese, meat products, fish products, vegetables and sweet biscuits.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.